My Agents Unfair My Agents Unfair AdvantageAdvantage

Marketing With Marketing With TechnologyTechnology

The New Face Of Real Estate The New Face Of Real Estate MarketingMarketing

With Cutting Edge Technology

“A difference is only a difference if it makes a difference.” - - Albert Einstein

The Future of Real Estate The Future of Real Estate MarketingMarketing

1.1. Who is Richard & why help you market Who is Richard & why help you market new listings and current listings?new listings and current listings?

2.2. What is this program?What is this program?

3.3. The importance of adapting to “today’s” The importance of adapting to “today’s” means of communicating – social means of communicating – social networking, texting, & internetnetworking, texting, & internet

4.4. How to use this program as a business How to use this program as a business plan to increase your production by plan to increase your production by 100% in the next 90 days – I am living it, 100% in the next 90 days – I am living it, I’ve seen it, & I guarantee it.I’ve seen it, & I guarantee it.

Single Property WebsiteSingle Property Website

Single Property WebsiteSingle Property Website

Single Property WebsiteSingle Property Website

Single Property Website Single Property Website FeaturesFeatures

Virtual Tours (free) and YouTubeVirtual Tours (free) and YouTube 360 degree Panoramic HD Virtual Tour (free)360 degree Panoramic HD Virtual Tour (free) Blog (Plogging) Huge SEO!Blog (Plogging) Huge SEO! Text message website Text message website (Agent get’s instant notification)(Agent get’s instant notification)

Flyers ready for print (5 choices to choose Flyers ready for print (5 choices to choose from)from)

Google map link for instant driving directionsGoogle map link for instant driving directions What’s Nearby – contact linksWhat’s Nearby – contact links Website traffic reports & lead captureWebsite traffic reports & lead capture Request a showing link, Special Links, and Request a showing link, Special Links, and

more...more...

Are you Kidding?Are you Kidding?

Your Website Published To The 14 Your Website Published To The 14 Most Travelled Property Search Most Travelled Property Search

EnginesEngines

Post To Craigslist & Post To Craigslist & Backpage.comBackpage.com

Craigslist, Active Rain, & Backpage Craigslist, Active Rain, & Backpage HTMLHTML

Live Craigslist/Backpage.com Live Craigslist/Backpage.com PostsPosts

Facebook, Twitter, LinkedIn Facebook, Twitter, LinkedIn Uploads w/ MLS Compliant URLUploads w/ MLS Compliant URL

Hey Seller’s, Agents, –Hey Seller’s, Agents, –It’s Facebook Time!It’s Facebook Time!

U.S. Census Bureau states that every person knows up to 250 people U.S. Census Bureau states that every person knows up to 250 people

(let’s talk about “warm prospecting” and referrals...)(let’s talk about “warm prospecting” and referrals...)

““Powerful” Sellers Letter Powerful” Sellers Letter TemplateTemplate

Business Card StickersBusiness Card StickersAre You Serious, who’s not going to want to use you as their Realtor, Are You Serious, who’s not going to want to use you as their Realtor,

when their best friend, uncle, aunt, brother, sister... Is using you???when their best friend, uncle, aunt, brother, sister... Is using you???

““Real” Water Bottle LabelsReal” Water Bottle Labels

Sign Riders - An Absolute Sign Riders - An Absolute MustMust

Powerful!Powerful!

Text Features/FlyersText Features/Flyers

QR CodesQR Codes

Text Message Website Text Message Website Preview...Preview...

State-of-the-Art Listing State-of-the-Art Listing PresentationPresentation

go to go to http://blue.mymarketingbook.com/http://blue.mymarketingbook.com/

11stst Page Google- Every time! Page Google- Every time!

Page One- GooglePage One- Google

Free Personalized WebsiteFree Personalized Websitehttp://testsally.valuedagent.com/http://testsally.valuedagent.com/

Live Property WidgetsLive Property Widgets

Leads Back – Property SearchLeads Back – Property Search

You can insert this live LookyLoo widget anywhere and this site appears... Prospects must enter contact info data to search and leads will come back to you from the search...

Opt-In TabsOpt-In Tabs

Free Report, List of Free Report, List of HomesHomes

On Going Support & TrainingOn Going Support & Training

Attend all listing presentations as a Attend all listing presentations as a ‘Team” when requested (currently ‘Team” when requested (currently we are 13/13 in regards to closing we are 13/13 in regards to closing the listing...)the listing...)

I will upload your listings and post to I will upload your listings and post to craigslist if needed – you now have craigslist if needed – you now have a full time marketing coordinatora full time marketing coordinator

www.realestateagentsupport.comwww.realestateagentsupport.com

Our PurposeOur Purpose

To add unprecedented value to a lender-To add unprecedented value to a lender-realtor relationship – “Red Carpet realtor relationship – “Red Carpet Service” to your sellers, buyers, and YOU!Service” to your sellers, buyers, and YOU!

Build long-term recession proof Build long-term recession proof relationships relationships

Be your “go-to” financial professional with Be your “go-to” financial professional with your tough questions and tough clientsyour tough questions and tough clients

““I believe that you can have everything you want in life I believe that you can have everything you want in life if you just help enough other people get what they if you just help enough other people get what they want.” want.”

- Zig Ziglar/The Bible (Golden - Zig Ziglar/The Bible (Golden Rule)Rule)

Red Carpet Experience For You & Your Red Carpet Experience For You & Your ClientsClients

differentdifferent: : (adj) 1. unlike in form, quality, (adj) 1. unlike in form, quality, amount, or nature; dissimilar; 2. distinct or amount, or nature; dissimilar; 2. distinct or separateseparate

People will remember you if you make a People will remember you if you make a difference...difference...

The “difference” gets me on avg. 1-3 referrals The “difference” gets me on avg. 1-3 referrals before closing before closing

Credit challenged clients Credit challenged clients Monday Monday Morning FaxMorning Fax

Monday Morning FaxMonday Morning Fax

82% of the public said they 82% of the public said they would use the same Real would use the same Real Estate Agent again.  Only 7% Estate Agent again.  Only 7% actually do, Because of the actually do, Because of the lack of follow up!lack of follow up!

Lets fix that NOW.Lets fix that NOW. Tip of the week- up to 5 yearsTip of the week- up to 5 years 20 Auto Campaigns20 Auto Campaigns

Monday Morning FaxMonday Morning Fax Go back through your 2009-10 database and Go back through your 2009-10 database and

locate a “lost” file – one that you lost due to locate a “lost” file – one that you lost due to bad credit (credit score). I will be happy to bad credit (credit score). I will be happy to give them a lender credit at closing to cover give them a lender credit at closing to cover the cost of credit repair with my Credit the cost of credit repair with my Credit Repair attorney’s (aka – “the skarks”) and get Repair attorney’s (aka – “the skarks”) and get you into Closing!!! you into Closing!!!

Or, give me the contact info of a prospect Or, give me the contact info of a prospect that may need to be “nursed” for a while... I that may need to be “nursed” for a while... I have a great drip program that we can co-have a great drip program that we can co-market that will provide great value to the market that will provide great value to the buyer or sellerbuyer or seller

Monday Morning FaxMonday Morning Fax

Co-Branding- Stay “Top of Co-Branding- Stay “Top of Mind”Mind”

““Live” Online Workshops Live” Online Workshops WebsiteWebsite

Leads To Your InboxLeads To Your Inbox

““Live” Online Workshop Live” Online Workshop Are You Still Selling LP Records to the Are You Still Selling LP Records to the

iPod iPod Generation? Get With The Program!Generation? Get With The Program!

Integrated registration systemIntegrated registration system Themed countdown player pageThemed countdown player page Subscriber listSubscriber list Auto responder systemAuto responder system

Video Marketing Video Marketing

TestimonialsVirtual Tours live with interactionTip of week to past clients, current clientsVideo’s with referral partners, CPA, Financial Planners

B to B Video promotion with every business in townVideo for buyer favorites with personal site“Broadcast My Move” for closing gift (personal site)Video Blog

Squeeze Page websiteSqueeze Page websiteOpt-In for building LeadsOpt-In for building Leads

Facebook, building rapport and relationshipsFacebook, building rapport and relationships

Let Me Help/ FacebookLet Me Help/ Facebook FaceBook Ads That SuckFaceBook Ads That Suck Pay per Click/Pay per ImpressionPay per Click/Pay per Impression Opt-In Ads- Advertise PropertiesOpt-In Ads- Advertise Properties

Squeeze Page Opt-InSqueeze Page Opt-In

Target Target Your Your

AudiencAudiencee

Facebook Ads ManagerFacebook Ads Manager

Fan Page Listings TabFan Page Listings Tabhttp://www.facebook.com/Free.Agent.Help?sk=app_144104228462

Let Us HelpLet Us Help

How to set-up and use Fan PageHow to set-up and use Fan Page How to set-up and create a blogHow to set-up and create a blog How to use Facebook to generate 1-How to use Facebook to generate 1-

2 transactions/month2 transactions/month How to manage your database to How to manage your database to

Win (free)Win (free) FREE Credit Repair FREE Credit Repair (thousands of dollars (thousands of dollars

in value)in value)

But Please Don’t Forget...But Please Don’t Forget...

First and foremost, I am a Mortgage First and foremost, I am a Mortgage BankerBanker

FHA, Conv, USDA, and VA (95% of FHA, Conv, USDA, and VA (95% of my volume)my volume)

2009 & 2010 Closed Volume:2009 & 2010 Closed Volume: Top 1% (#3 overall) in 189 branch Top 1% (#3 overall) in 189 branch

companycompany Top 5% in TexasTop 5% in Texas

Free ResourcesFree Resources Reports for you and Sellers/Buyers Reports for you and Sellers/Buyers

http://www.box.net/shared/finmktp1pfhttp://www.box.net/shared/finmktp1pf RE Agent Blog- Tons of tips, resources RE Agent Blog- Tons of tips, resources

http://realestateagentsupport.comhttp://realestateagentsupport.com// Agent Fan Page- Free resources, reports, tips.. Agent Fan Page- Free resources, reports, tips..

http://http://www.facebook.com/Free.Agent.Helpwww.facebook.com/Free.Agent.Help Listing Property Log-In and Training Site Listing Property Log-In and Training Site

http://agentsunfairadvantage.com/http://agentsunfairadvantage.com/ Training Book For Property Sites Training Book For Property Sites

http://www.epropertysites.com/eMarketingGuide.pdf

Open House Strategy

Website: http://10319villagelakedr.epropertysites.com/Sign In Sheet: http://www.box.net/shared/b2qq4lq8l4Mortgage Calculator: http://screencast.com/t/n8sK8iibpOpen House Guide: http://www.box.net/shared/527f8axgi8Water Bottle Labels: http://screencast.com/t/EZxESeeJ2VwBusiness Card Stickers: http://screencast.com/t/ch2b1s7ZIiOpen House Flyers: http://18002silverashway.epropertysites.com/mlsmax/flyer5.htm http://screencast.com/t/LfReGdLOVirtual Tour Hooked To TV: http://18002silverashway.epropertysites.com/ virtual toursText Code: http://screencast.com/t/7MjCPlt5cKp for Call CaptureEnter Open House Date on property and post to Craigslist: http://screencast.com/t/fwY5H8l1Guy comes out and lets everyone know: http://screencast.com/t/Jzy1j1whHPosts to Facebook: http://screencast.com/t/SeWn5xoO

Cool Free StuffCool Free Stuff

www.slydial.comwww.slydial.com www.jingproject.comwww.jingproject.com www.viddler.comwww.viddler.com www.ping.fmwww.ping.fm www.reqall.com/ phonewww.reqall.com/ phone www.surveymonkey.comwww.surveymonkey.com www.getfreeebooks.comwww.getfreeebooks.com www.providesupport.comwww.providesupport.com http://www.qrstuff.com/http://www.qrstuff.com/

The SecretThe Secret

Everything is a secret until you know Everything is a secret until you know it……it……

Sally and JenniferSally and Jennifer

Sally and JenniferSally and Jennifer

What To Do:What To Do:

1.1. Send us your MLS numbersSend us your MLS numbers

2.2. Print and use MmfaxPrint and use Mmfax

3.3. Place your Workshops address Place your Workshops address everywhere on listeverywhere on list

4.4. Call me to set up a follow up Call me to set up a follow up appointment at 832-887-1300 or appointment at 832-887-1300 or email: email: richard.smith@southwestfunding.corichard.smith@southwestfunding.comm

Thank You For Your Time!Thank You For Your Time!

Richard SmithRichard Smith

LeaderOne Financial CorporationLeaderOne Financial Corporation

281-994-4240281-994-4240

www.realestateagentsupport.comwww.realestateagentsupport.com

www.texashomebuyingtips.comwww.texashomebuyingtips.com