MERCHANDIZING MAYHEM - The Center for Media and Public Affairs
New Age Visual Merchandizing
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Transcript of New Age Visual Merchandizing
Mobile App for Market Coverage - www.vwbeatroute.comMobile App for Market Coverage - www.vwbeatroute.com
New Age Visual MerchandizingFor “What is visible is what retails”
Mobile App for Market Coverage - www.vwbeatroute.com
Challenge is to ensure your product is displayed well at the retail stores
Sales Leaders are using mobility platforms to receive actionable visual feedback from every store…
Mobile App for Market Coverage - www.vwbeatroute.com
Managers schedule their field resources on specific
routes/stores
Field Resources can view their beat plans on their
smartphone
Mobile App for Market Coverage - www.vwbeatroute.com
Field Resources Provide Stock Display and other feedback with pictures
Deviations trigger instant notifications
Mobile App for Market Coverage - www.vwbeatroute.com
At the backend managers can view stock displays at remotely located stores
Categorized feedback means instant action on
problem stores
Mobile App for Market Coverage - www.vwbeatroute.com
Managers can plan VM Rollouts and Broadcast VM
Guidelines
Own or agency resources view VM plans and act on
them
Mobile App for Market Coverage - www.vwbeatroute.com
Field Resources report rollout completion with
pictures
Managers watch the nationwide rollout and act
on exceptions real-time
Mobile App for Market Coverage - www.vwbeatroute.com
Technology has made it possible to guarantee your product is displayed well to a consumer,
when she walks in at a store that is miles away from the head quarter