New Age Tourism

7/31/2019 New Age Tourism

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NEW AGE TOURISM:

A PASSAGE FOR INDIAS

ECONOMIC DEVELOPMENT


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CULTURE AND HERITAGE OFINDIA

Diverse unique culture.One of the oldest cultures in

the world.

Has its own charm that attractsthe travelers from all around the

globe.

Every state of India has its owndistinct cultures

Visitors seems surprised with the

limitless wealth of heritage andculture.


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New Age Tourism

Times are changing and so are the demands andexpectations of the 'new' traveler, the search for

different experiences, different adventures,

different lifestyles has paved the way for this

concept called the 'new tourism


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OLD TOURISTS

Search for the sun

Follow the masses

Here today, gone tomorrow

Just to show that you had been

Having

Superiority

Like attractions Precautions

Eat in hotel

Homogeneous

NEW TOURISTS

Experience something different

Want to be in charge

See and enjoy but not destroy

Just for the fun of it

Being

Understanding

Like sports Adventurouss

Try local fare

Hybrid


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Tourism in India

Performed quite well in the last 10-15 years.

Second largest foreign exchange earner.

India will be a tourism hot-spot from

2009 2018 (WTTC).

Excessive growth on the arrival of foreigntourist.

Major contributor in India's economy.

Major contribution throughMedicaltourism.

India -Fastest growing economy in the tourism

sector.


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CONTRIBUTION TO GDP

Source: World Travel & Tourism Council


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Lets talk about numbers

FTAs during the Month of December2011 was 7.15 lakh as compared toFTAs of 6.80 lakh during the month of

December 2010 and 6.16 lakh inDecember 2009.

There has been a growth of 5.2% inDecember 2011 over December 2010 ascompared to a growth of 10.4%

registered in December 2010 over


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Cont . . . The growth rate of 5.2% in December 2011

is higher than 4.7% growth rate observed inNovember, 2011.

FTAs in India during 2011 were 6.29 millionwith a growth of 8.9%, as compared to theFTAs of 5.78 million with a growth of 11.8%during the year 2010 over 2009.

The growth rate of 8.9% in 2011 for India isbetter than UNWTOs projected growth rateof 4% to 5% for the world in 2011 and 7% to

9% for Asia and the Pacific.


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FEEs

FEE in US$ terms during the month ofDecember 2011 were US$ 1688 millionas compared to FEE of US$ 1558 millionduring the month of December 2010 andUS$ 1510 million in December 2009.

The growth rate in FEE in US$ terms inDecember 2011 over December 2010was 8.3 %, as compared to the growth of3.2% in December 2010 over December

2009.


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Visitor exports

Source: World Travel & Tourism Council


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why?

In terms of the number of worldheritage sites, India ranks 7th in theworld.

Yet, in the global travel & tourismcompetitiveness index, it ranks 68thamong 139 countries surveyed by the

World Economic Forum. In 2011.Incredible India slipped six

positions in the ranking done every

two years. It was 62nd in 2009.
http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdfhttp://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf


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ANALYSIS


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STRENGTH

Culture Hospitality

Good and cordial relationship with

other countries.

Kashmir-paradise of india


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Weakness

Poor infrastructure development Conventional tourism

Investment

Low utilisation of modern marketingand publicity tools.

Uneven progress

Incidents of Harassment

Lack of concern for competitiveness

Law and order


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Opportunities

Common wealth games Mind blowing tourist spots like taj

mahal

Medical tourism

Strengthen our economy

Incredible India and other campaign

High potential


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Threats

Terrorism Naxlite activities

Natural disasters

Health crisis

Safety

Gap between demand and supply ofmanpower


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Change in perception

Engine of growth for the economyand a key generator of employment.

Imports that earn foreign exchange

Cultural revival/regeneration

Low capital investment in trade


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My View point

India Deserves to be the No.1 countryin the world for tourism :

If the strengths are realized

Weakness is identifies and overcome Opportunities are utilized properly and

efficiently.

And last but not least to nullify thethreats to the least.


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INDIA WILL LEAD

Sounds Ambitious but . . .

NOTHING

IS

IMPOSSIBLE


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`

THANKYOU

JAIHIND

New Age Tourism

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