New 26 28 May 2016, Bangkok, Thailand · 2015. 11. 20. · Prof. Nerisa N. Paladan Philippines...

26 – 28 May 2016, Bangkok, Thailand

1 The International Institute of Knowledge Management|

(ICOM 2016)

Conference Chair

Dr. Supathanish Termsnguanwong

Professor,

Researcher Department of Marketing,

Faculty of Business Administration Payap University Chiang Mai,

Thailand.

Key note speakers

Prof. Serigus Koku

Prof. Serigus Koku is a tenured full professor at the Florida Atlantic

University, Boca Raton, Florida, USA. He holds the JD from the University of

Miami School of Law, PhD (Finance and Marketing) MBA (Finance) and MA (Applied Economics),

all from Rutgers University, MBA (Marketing) from Oregon State University, and BA Finance

(Summa Cum Laude) from University of the Virgin Islands. Prof. Koku is a well-known

interdisciplinary researcher.

Prof. Greg Sand

Dr. Greg Sand is the Founder and Executive Director of GLOBALTEAM

International Marketing Consultants, Inc. www.globalteam-inc.com. For

over forty years he and his energetic and entrepreneurial team have

worked with transnational corporations in Europe, Africa, Asia, Middle East, Russia/CIS,

Australia/Pacific, and the Americas designing and implementing marketing programs. His clients

include Unilever, Coca-Cola, Red Bull, Tabasco, SCJohnson, Saudi Dairy & Foodstuff (SADAFCO),

Irish Distillers, King’s Tobacco International, Vinprom Peshtera, and the world’s major

breweries/brands including Carlsberg, Heineken, Amstel, Budweiser, Guinness, and Tiger.

http://www.globalteam-inc.com/

2

The International Institute of Knowledge Management|

(ICOM 2016)

Currently Greg is an Associate Professor of International Business and Marketing at Long Island

University in New York.

Dr. Pairach Piboonrungroj

Dr. Pairach has involved in a number of research projects in tourism

economics and logistics as well as consultancy works to various

organisations such as The World Bank and Thailand Ministry of Tourism and

Sports. He is also an ad-hoc reviewer for several journals and conferences

such as Tourism Management, European Journal of Operational Research, Journal of Service

Management, Academy of Management Conference, and British Academy of Management

Conference. Dr.Pairach is also an R enthusiast, co-founder of R User Groups in Cardiff (Cardiff-R)

in the UK and Chiang Mai (ChiangMaiR), in Thailand. His underlying research theme is an

application of economics theories and techniques to logistics and supply chainmanagement.

Economic sectors Dr Pairach has been studied include tourism, ICT, energy and herbs.

Personal Website: www.pairach.com

Mr. Alexey Verkhovtsev

Alexey Verkhovtsev is Director of GLOBALTEAM Russia. He has successfully

implemented operational systems and training programs in Africa,

European Union, USA, Russia, CIS, and Eastern/Central Europe for such

clients as Coca-Cola, Red Bull, Carlsberg, Nestle, Heineken and many

other.

Alexey’s track record demonstrates that he is an expert at designing and implementing efficient

FMCG Operational Marketing systems based on advanced IT and management solutions that

significantly increase client sales and profitability.

Currently Alexey implements FMCG projects in Russia with geographical coverage of 35+ major

cities.

http://www.pairach.com/

3


(ICOM 2016)

Scientific committee

Prof. Neville Waranakulasooriya Sri Lanka

Dr. Nalin Abesekara Sri Lanka (Scientific Committee Chair)

Prof. Paul Sergius Koku USA

Prof. Hardeep Chahal India

Prof. Nerisa N. Paladan Philippines

Prof. Stanley George India

Prof. Anne Marie Bagadion Philippines

Prof. Rohini Samarasingha Sri Lanka

Dr. Jose Maria Álvarez Rodriguez Spain

Dr. Ashoka Malkanthi Sri Lanka

Dr. Chairy Indonesia

Dr. Kripa Shanker Gupta India

Dr. Alaa Hussein Ali Alsrabi UAE

Dr. Sabyasachi Dasgupta India

Dr. Sami Kajalo Finland

Dr. Vasupradha Srikrishna India

Dr. Ismi Rajiani Indonesia

Dr. Bedanta Bora India

Dr. Amila Jayerathne Sri Lanka

Dr. Anindita Adhikary India

Dr.Lalith Chandralal Sri Lanka

4


(ICOM 2016)

Organizing committee

Conference Convener Isanka P.Gamage Hotline: +94 715 589 870 Email: [email protected] Conference Publication Chair Oshadee Withanawasam Hotline: +94 774 422 334 Email: [email protected] Chief Conference Coordinator Rekheetha Pathiranage Hotline: +94 772 241 493 TP: +94 113 098 521/2 Email: [email protected]

Other Committee Members Dinesh Madushanka Dilushika Sewwandi Duminda Koralagamage Akram Mubarak Samanthika Wimalasena Thulakshana Liyanage Arun Francis Suvinie Rajapaksha Rumesh Wasinghe Lukshani Indrachapa Deepika Abeyrathna(IT) Susitha Thiranjeeva(IT) Tharanga Gamage(Media) Nethroo Kariyawasam(Media)

Objectives and scope

It is believed that marketing has undergone more changes during past decade. There are copious

numbers of opportunities but with eminently dynamic trends, researchers and marketers have

to cope with new challenges day by day. Ascertaining present opportunities, trends together with

challenges has converted as a pressing need of the globe. From 2012, the International

Conference on Marketing (ICOM) continues its’ momentum to capture the emerging areas in

marketing. 4th Annual International Conference on Marketing 2016 (ICOM-2016) will create a

golden platform with a keynote forum, scientific sessions, an executive round table and a social

networking dinner to explore new areas, advanced technologies, concepts and trends of

marketing.

All accepted abstract and full papers (for those who register for the conference) will be published

in the refereed conference proceedings with ISSN (2357-2655) and published electronically after

the conference. ICOM 2016 organizing committee will also make every effort to submit the

proceedings to be indexed in the Thomson Reuters, SCOPUS, Mendeley, CiteULike and Google

scholar. Furthermore best papers will be published in the supporting journals of ICOM 2016. Best

presentation award will await for the best research presentation while encourage young

researchers to submit their papers by awarding best student researcher award.

mailto:[email protected]:[email protected]:%[email protected]


(ICOM 2016)

Thailand welcomes the Scientific and cooperate Community to the 4th Annual International

Conference on Marketing 2016 (ICOM-2016) at Bangkok. The scheduled conference Hosted by

the Payap University Thailand, the Management and Science University (MSU – Malaysia), the

Department of Marketing Management , University of Sri Jayewardenepura (Sri Lanka) and the

Marketing Alumni Association, University of Sri Jayewardenepura (Sri Lanka) and Organized by

The International Institute of Knowledge Management (TIIKM), Sri Lanka. The ICOM 2016 will

provide a unique platform for academics, scholars, thinkers, scientists, practitioners, and

corporate and public policy-makers around the world to exchange knowledge, discuss issues,

share innovations, and to network.

Call for Papers

Submit Abstract to: [email protected] .

Please set up your abstracts according to the given format at this website.

http://marketingconferences.co/2016/abstract-guidelines/ that format will help you to submit your

abstract; therefore you are requested to follow the format carefully for your abstract submission.

Abstracts that do not follow this format will be rejected. You are also expected to send a brief

biography together with the Abstract. If you have any technical issue or you need any further

assistance in submitting your abstract, please contact Mr. Isanka at [email protected] or +94 715

589 870

The abstract must indicate purpose of study, research methodology, major results,

implications, and key references.

Last date for submission of abstract is 05 February 2016.

Authors must clearly mention the track in which the paper is to be included.

Submitted abstracts would undergo blind review by expert reviewers.

Authors of accepted abstracts wishing to publish the full paper in the proceedings or one

of the Supporting journals should submit the full paper by 25 June 2016.

If submitting the full paper, please indicate your publication preference.

At least one of the authors of the paper must register for the conference by 15 April 2016. Final

submission should be strictly in accordance with the author guidelines as provide at the time of

acceptance of paper.

http://aquaconference.com/2015/call-for-papers/mailto:[email protected]://marketingconferences.co/2016/abstract-guidelines/mailto:[email protected]


(ICOM 2016)

Conference tracks

* Consumer Behavior

* Social Marketing

* Brands and Brands Management

* Market Research

* Marketing Communications

* Industrial Marketing

* Digital Marketing and Social Media

Publications

All accepted abstracts (of those who register for the conference) will be published in the conference abstract book with ISBN. All the accepted full papers will be published electronically with ISSN after the conference. You have the option for including either abstract only or full paper in the proceedings.

Supporting Journals for the conference are:

International Journal of Marketing and Social Policy (ISSN: 2362-1044)

International Journal of Learning and Intellectual Capital (ISSN: 1479-4861)

International Journal of Asian Business and Information Management (ISSN: 1947-9638)

International-Journal-of-Production-Economics (ISSN: 0925-5273)

We will submit the proceedings to be indexed in the Thomson Reuters, SCOPUS, Mendeley, Cross ref, CiteULike and Google scholar for possible Indexing.

Research Workshop on How to Get Published

It is still a “publish or perish world” in the academia. Not much has changed, if anything it is the pressure to publish that is getting higher. Have you wondered what it takes to get published in a peer-reviewed journal after you have gotten a couple of rejection letters? Well, you might not be alone!

This workshop is for you, if you are an academic or a newly minted Ph.D. who wants to engage in a conversation on how to get published. Two veteran researchers, Professor P. Sergius Koku of Florida Atlantic University, Boca Raton, Florida, U.S.A., and Dr. Sami Kajalo, Senior Lecturer, Aalto University, Finland, will conduct an hour’s workshop on the essentials to get published. The two


(ICOM 2016)

will share ideas on how to get your research started, how to organize your thoughts/ideas, how to organize your writing, strategically targeting journals, and how to develop a research portfolio.

Conference Venue

Hotel Lotus Sukhumvit – Bangkok

Bangkok Hotel Lotus Sukhumvit located in the heart of Bangkok easy access to exciting nightlife, shopping and entertainment. The Emporium Mall is just opposite the hotel and only 2 min. walking distance to Sky Train that able to connect to various places in Bangkok. Only 5 min. to Convention Centre (QSNCC), 10 min. to shopping area i.e. Siam Square, Central World Plaza, Kasorn Plaza, MBK, Patunum and only 20 min. to

weekend market. The hotel also have full-amenities in rooms with 3 restaurants and rooftop

swimming pool, meeting rooms and facilities, a business centre and a health centre.


(ICOM 2016)

Conference schedule

Thursday 26, May 2016

07.30 a.m. 8.30 a.m Conference registration and information desk

8.30 a.m. 9.30 a.m. Inauguration session and conference photograph

9.30 a.m. 10.00 a.m. Coffee break

10.00 a.m. 12.30 p.m. Keynote forum

12.30 p.m. 1.30 p.m. Lunch

1.30 p.m. 3.30 p.m. Technical session

3.30 p.m. 4.00 p.m. Coffee break


6.30 p.m. 9.30 p.m. Official networking dinner with cultural show

Friday 27, May 2016

8.30 a.m. 10.00 a.m. Technical session

10.00 a.m. 10.30 a.m. Coffee break

10.30 a.m. 12.30 p.m. Technical session

12.30 p.m. 1.30 p.m. Lunch


3.30 p.m. 4.00 p.m. Coffee break

Saturday 28, May 2016

7.00 a.m. – 9.30 p.m. Post conference Tour (optional)

THE OFFICIAL LANGUAGE

The official language of the conference will be English.


(ICOM 2016)

Dates of Importance

Abstract submission deadline: 05 February 2016

Abstract acceptance notification: Within two weeks

Early Bird Registration deadline: 25 February 2016

Conference registration final deadline for presenters: 15 April 2016

PP Presentation due on or before: 15 May 2016

ICOM 2016 26-27 May 2016

Post Conference tour : 28 May 2016

Full paper submission deadline: 25 June 2016

CONTACT PERSONS

General Inquiries,

Mr. Rekheetha Pathiranage

Conference Organizing Committee

[email protected]

Tel: +94772241493

Visa, Accommodation, Transport,

Dinesh Madushanka

Conference Organizing Committee

[email protected]

Tel: +94716424737

Registration fee

Registration deadline

Closing date for early bird registration: 25 February 2016

Closing date for registration: 15 April 2016 (http://marketingconferences.co/2016/online-

registration/ )

Please send a scanned copy of the bank receipt after transferring your registration fee. Also,

send as your color photograph for the registration process.

mailto:[email protected]://marketingconferences.co/2016/online-registration/http://marketingconferences.co/2016/online-registration/


(ICOM 2016)

Registration Types

Delegate registration Group registration Virtual registration

In-Person Participant’s Registrations Include:

Attendance at all plenary and parallel sessions (keynote addresses as well as paper

presentations and descriptions of practice and informal conversation sessions with

keynote speakers).

In-person conference session presentation (which involves submitting an abstract and, if

accepted, inclusion in the conference program).

The option to submit your paper to the corresponding Journal.

Two conference lunch buffets

Conference dinner with cultural show

Four snack/coffee breaks

ISSN published Abstracts CD/ publication, admission to poster sessions, A printed

conference program, conference bag , conference materials , attendance and/or author

certificates, a receipt of the registration fee

(Please note registration does not include extras such as transport, tours or

accommodation. These extras can be booked at the time of registration.)


(ICOM 2016)

Category

Delegate (Normal Rate)

Before 31 January 2016

Before 15 February 2016

Before 10 March 2016

On site

Speaker $385 $400 $425 $440 Attendee $400 $415 $440 $450

Category

Students




On site

Speaker

$350

$385 $400 $415

Attendee $385 $400 $415 $425

Category

Group registration




On site

Per person $350 $385 $400 $415

Category

Virtual registration




Delegates

$175 $185 $200

Students $150 $175 $185


(ICOM 2016)

Payment method for conference participants For foreign Participants / BANK TRANSFER (TT)

BANK NAME Hatton National Bank 479, T. B. Jayah Mawatha (Darley Road), P.O. Box 837, Colombo 10, Sri Lanka.

BRANCH

Homagama

BENEFICIARY The International Institute of Knowledge Management(Pvt)Ltd 423 1/D, High Level Road, Moraketiya, Pannipitiya, 10230, Sri Lanka

ACCOUNT NUMBER 077910146135

ADDRESS OF BENEFICIARY

SWIFT CODE (International) HBLILKLX

BRANCH CODE 077

BANK CODE 7083

**Note: The conference secretariat should receive the exact amount of registration fees. If not, the participant has to pay the balance due at the registration desk. Therefore, the participant has to add US$ 5-10 for the international transaction cost. Any addition received will be reimbursed at the Registration Desk.

Please email a scanned copy of the remittance advice to [email protected] as proof

of payment.

Registration Note: One author registration can cover a maximum of one paper. Contributions will only be

published at ICOM 2016 publications if at least one of the authors of each accepted abstract is registered

before 15 April 2016. Please contact Mr. Rekheetha Pathiranage for more information

[email protected]
mailto:[email protected]:%[email protected]:%[email protected]

New 26 28 May 2016, Bangkok, Thailand · 2015. 11. 20. · Prof. Nerisa N. Paladan Philippines...

Documents

Transcript of New 26 28 May 2016, Bangkok, Thailand · 2015. 11. 20. · Prof. Nerisa N. Paladan Philippines...