Nevada Wildfire Awareness Week 2011 Summary Report

Submitted by:

Ed Smith, Natural Resource Specialist Sonya Sistare, Wildfire Project Coordinator

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Event Summary Report

The sixth annual Nevada Wildfire Awareness Week (NWAW) was held May 1 - 8, 2011. Assisted by grant funds from BLM, NDF and USDA Forest Service, University of Nevada Cooperative Extension coordinated this multi-agency effort. Through these collaborative efforts, additional funding sources, public service contributions by corporate sponsors, and in-kind contributions; we had an extremely successful awareness week. The 102 collaborators in this effort include:

American Red Cross-Northern NV ~ Americom Broadcasting ~ Altairnano, Inc. Associated General Contractors ~ Atlas Tree Service ~ Barrick-Cortez Corp.

Borda Ranch ~ Bureau of Land Management ~ Carson City Carson City Fire Department ~ Casino Fandango ~ Caughlin Ranch Homeowners Association ~ Central Lyon County Fire ~ Central Lyon County Sheriff Department

City of Reno Fire Department ~ Clark County ~ Clark County Fire Department Clear Channel Outdoor ~ Community Living Magazine

Crescent Valley/Beowawe Firewise Community ~ Crescent Valley VFD D & D Roofing ~ Defensible Space Solutions ~ Douglas County

Diamond Mountain FFA ~ East Fork Fire & Paramedic District ~ Elko County Ely VFD ~ Eureka County ~ Eureka County 4-H ~ Eureka County Lions Club

Eureka County Department of Natural Resources ~ Eureka/Diamond Valley Firewise Community ~ Eureka True Value ~ Eureka Volunteer Fire Department

Farmers Insurance ~ Federal Fire Fallon ~ Grand Sierra Resort ~ Greenhouse Garden Center ~ Home Depot ~ Humboldt County ~ John Ascuaga’s Nugget ~ KTVN Channel 2

Las Vegas Metro Police Department ~ Lincoln County Lincoln County Department of Emergency Management

Lincoln County Fire Protection District ~ Lund VFD ~ Lyon County ~ Mcgill VFD Medic West ~ Mercy Air ~ Moana Nursery ~ Moapa Valley Rotary ~ Mound House VFD

National Cinemedia ~ NOAA’s National Weather Service Nevada Association of Counties ~ Nevada Cattlemen’s Association

Nevada Department of Conservation and Natural Resources NDPS- State Fire Marshal Division ~ Nevada Department of Transportation

Nevada Division of Forestry ~ Nevada Division of Forestry Nursery Nevada Fire Chiefs Association ~ Nevada Fire Safe Council

Nevada Landscape Association ~ Nevada Magazine ~ North Tahoe Fire Protection District ~ NV Energy ~ Nye County ~ Operation Fire H.E.A.T ~ Pershing County

Pleasant Valley VFD ~ Ponderosa Land & Livestock Red Lion Hotel & Casino, Elko ~ Senator Harry Reid ~ Republic Services

Reno Lawn & Landscape ~ Roy Gomm Elementary School ~ Governor Brian Sandoval Sierra Fire Protection District ~ Sierra Front Wildfire Cooperators

Sierra Nevada Construction ~ Sign Pro - Carson City ~ Smith Valley VFD Sparks Fire Department ~ Sparks Tribune ~ Spring Mountain Volunteer Association

Storey County ~ Storey County Fire Department Tahoe-Douglas Fire Protection District ~ The Progressive Rancher ~ Tree Tenders

Truckee Meadows Fire Protection District ~ USDA Forest Service University of Nevada Cooperative Extension ~ Washoe County ~ Washoe County 4-H

Washoe County Animal Services ~ Washoe County School District White Pine County Fire Protection District

This year’s message was “Wildfire Survival - It Takes A Community.” This message supports the concept of Fire Adapted Communities (FACs), introduced to Washoe County in 2010 as the next step in wildfire preparedness. FACs are communities located in wildfire-prone areas that can survive wildfire with little or no assistance from firefighters. During a wildfire, FACs reduce the potential for loss of human life, minimize damage to homes and infrastructure, and reduce firefighting costs. The FAC concept represents a departure from traditional thinking about our response to the wildfire threat. Historically, we responded by protecting communities with firefighters and equipment when wildfire occurred. In FACs, the emphasis changes from "protection of communities" to "preparation of communities." Efforts included 163 events and activities with 3,250 direct participants and 66,631 others receiving educational materials via direct mail or distribution. This report summarizes the events and activities that occurred as part of NWAW.

NWAW Planning Committee

Bureau of Land Management Ruta Glinski Dennis Terry Carmen Thomason Carson City Fire Department Tim Rochelle Clark County Fire Department Michael Johnson Eureka County Natural Resources Kathy Porter Nevada Association of Counties Wes Henderson Nevada Dept. of Emergency Management Elizabeth Ashby Cynthia Bagley Nevada Division of Forestry Mike Dondero Chris Faehling Kacey KC Mike Klug Slade Sanborn Maya Woods Nevada Fire Safe Council Jason Arnold Ann Grant Candace Lowery Pat Murphy Kim Otero Terry Sumner Rodd Rummel North Lake Tahoe Fire Protection District Pete Mulvihill Tia Rancourt NV Energy Jim Reagan Reno Fire Department Pat Mooneyhan Sierra Fire Protection District Kelti Puryear John Schuler University of Nevada Cooperative Extension Marilyn Ming Grant Nejedlo Dan Nelson

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Sonya Sistare Jim Sloan Ed Smith USDA Forest Service Patty Eder Washoe County Kurt Latipow Maureen O’Brien White Pine County Fire Protection District Casey Hunewill

Key Results

• All of Nevada’s 17 counties participated.

• Proclamations, resolutions, and letters in support of NWAW were issued by Governor Sandoval, 12 counties, two cities, the Nevada Association of Counties, and Senator Harry Reid.

• 163 events or activities were held as part of NWAW, which included promotional efforts and

Proclamations/Resolutions. (See list of events/activities by county - Attachment 1)

• 3,250 people attended community events and 66,631others received information via direct mail or distribution.

• 7,816 pieces of educational and promotional materials were distributed.

• 102 partners collaborated on these efforts.

• The multi-state Proclamation was expanded this year to include California, Idaho, Nevada and

Oregon.

Key Events

• A community kick-off event was held on Saturday, April 30 at Galena High School, in conjunction

with a wildfire evacuation drill conducted by Sierra Fire Protection District. This family friendly event featured activities for children, including an “Ember House” game created by University of Nevada Cooperative Extension, visits with Smokey Bear, and fire engines and helicopters to explore. Adults were able to visit with vendors displaying products and services to help them prepare their home and property for wildfire. Additional support was provided by area fire departments, the Bureau of Land Management, the Nevada Fire Safe Council, the Nevada Division of Forestry, USDA Forest Service and others. Presentations by federal, state and local fire and agency representatives, as well as local dignitaries capped off the event. A free raffle drawing was held using prizes donated by vendor participants. Over 400 people participated. Promotional efforts for this event included planning partners distributing flyers, including via email to Washoe County Citizen Advisory Board members and Washoe County School District employees and the distribution of 1,500 small flyers to nearby businesses (see flyer samples - Attachment 2); a

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2-week radio station promotional package, including a live remote during the event; direct mail announcement to 6,300 residences (see sample - Attachment 3); newspaper ads (see samples - Attachment 4); and others. In-kind contributions included raffle prizes donated by local sponsors, valued at $1,200; radio advertising package funded by State Farm Insurance in cooperation with the Nevada Fire Safe Council, valued at $1,000; live remote provided by Americom Broadcasting, valued at $1,000; Ember House game prizes supplied by the USDA Forest Service, valued at $350; and others provided by the cooperating partners in planning and facilitating this event. (See event photos - Attachment 5)

• The fifth annual Junk The Junipers event was also held during the kick-off event. An area was

provided for homeowners to discard their ornamental junipers which had been removed from their property. The junipers were chipped by representatives of the USDA Forest Service into dumpsters provided by the Nevada Fire Safe Council. Moana Nursery provided participants with a free plant from a selection of good plant choices for high fire-hazard areas. 41 households participated in this event, many bringing a large truck-bed or trailer full of hazardous junipers. In-kind contributions included the supply of replacement plants from Moana Nursery, valued at $1,025; use of the USFS chipper, valued at $250; and use of the dumpster provided by the Nevada Fire Safe Council. (See photographs - Attachment 6)

• A Junk The Junipers event was also held in Carson City. 20 households participated in this

collaborative effort between the Carson City Fire Department, Casino Fandango, Greenhouse Garden Center, Nevada Fire Safe Council and University of Nevada Cooperative Extension. Approximately 45 yards of discarded junipers were collected and disposed of. In-kind contributions included the supply of replacement plants from Greenhouse Garden Center, valued at $500 and the use of the property from Casino Fandango, value unknown. (See flyer and photographs - Attachment 7)

• Two Firewise/Fire Safe Day events were held in Eureka County. These joint efforts by the Eureka

Department of Natural Resources, BLM, NDF, Nevada Fire Safe Council, local volunteer fire departments and others, attracted over 275 participants. Future Farmers of America students from the local high school grew plants to sell as replacements for the removal of flammable plants. (See photographs - Attachment 8)

• In Clark County, community clean up days in Mt. Charleston, Cold Creek, and Mountain Springs

were organized by the Nevada Fire Safe Council, with 181 households participating. A large community educational event was held at the Logandale Volunteer Fire Station, with 278 people participating. (See photographs - Attachment 9) A presentation by University of Nevada Cooperative Extension was given during town hall meetings held in Pahrump and Beatty, with over 120 people in attendance.

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Proclamations, Resolutions & Letters of Support

• In an expanded effort, the states of California, Idaho, Nevada and Oregon worked together to secure a joint proclamation by their respective governors. The purpose was to stress the threats all Western states face each year from wildfires.

• Governor Sandoval issued a Proclamation on April 25. (See Joint and Nevada Proclamations - Attachment 10)

• County Proclamations were issued by 12 of Nevada’s 17 counties: Carson City, Clark, Douglas, Elko, Eureka, Humboldt, Lincoln, Lyon, Nye, Pershing, Storey and Washoe. (See samples - Attachment 11)

• The City of Reno and Winnemucca also issued proclamations.

• The Nevada Association of Counties issued a resolution to support an annual Nevada Wildfire Awareness Week in May of each year.

• Senator Harry Reid issued a letter in support of NWAW.

Promotional Efforts – Statewide

• This year’s poster depicts real Nevadans who all have roles in helping wildfire-prone communities survive wildfire. They represent homeowners, landscapers, roofers, ranchers, open space planners, firefighters, and others. 600 copies were printed courtesy of the USDA Forest Service, valued at $390. Additional posters have been printed using grant funds provided by the Bureau of Land Management.

• Chief James Wright, Nevada State Fire Marshal, supported the week by posting a letter encouraging

participation in NWAW efforts on the Division of Emergency Management website. (See letter - Attachment 12)

• A half-page ad was placed in the April and May editions of Sage Signals, sponsored by the Nevada

Cattlemen’s Association. The April edition also featured a short article on the importance of the awareness week. Their circulation is 600. In-kind contribution $180. (See article and ads - Attachment 13)

• The Progressive Rancher sponsored a half-page ad in their April-May edition, which has a circulation of 6,000. In-kind contribution valued at $600. (See ad - Attachment 14)

• Nevada Magazine once again sponsored a half-page ad in their May-June edition, which has a

statewide distribution/circulation of 152,000. In-kind contribution valued at $2750. (See ad - Attachment 15)

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• The Bureau of Land Management - Nevada State Office supported community events by providing promotional toolkit giveaway items. A total of 1,800 were purchased with over 600 distributed during NWAW.

Promotional Efforts – Localized

• Four hotel/casino properties, located in Carson City, Elko, Reno, and Sparks participated as a

community service by placing our message on their electronic marquee. (See sample - Attachment 16)

• The Nevada Department of Transportation – Division II in Northern Nevada participated by featuring a wildfire awareness message on their 18 Dynamic Message Signs (primarily used for “Amber Alerts” and traffic delay messages). The signs are located in Carson City, Douglas County, and Washoe County, in highly visible spots along major interstates and highways.

• A 40-foot long banner was displayed over Main Street in Carson City. This was a collaborative effort

between BLM, Carson City Fire Department, and UNCE. The previously purchased banner was updated using grant funds from BLM. (See photo - Attachment 17)

• A full-page ad was included in May/June edition of Community Living Magazine, a regional publication that distributed from Fallon to Wells in Northern Nevada. Current distribution is 7,000 copies. (See page - Attachment 18

• A Public Service Announcement campaign was launched on KTVN to run from April 25 to May 29. The 30-second “I have a role” message can be viewed via translator in all but three counties (Clark, Lincoln, and White Pine) and only a very small portion of Esmeralda County. Funding for this project provided by a grant from BLM - Nevada State Office.

• A Public Service Announcement campaign was launched on Charter Cable in the Carson City/Gardnerville/Dayton viewing area to run from April 25 to May 29. This was a collaborative effort between Carson City Fire Department, East Fork Fire and Paramedic District and UNCE using grant funds provided by BLM - Carson City Office. The 30-second “I have a role” message aired on five different networks, including Fox News, HGTV, the History Channel, Hallmark, and USA Network. Five additional networks were provided as an in-kind contribution, courtesy of Charter Media, valued at $1,752.

• A Public Service Announcement campaign was launched on 58 Century Theater movie screens in the Reno/Sparks area. National Cinemedia will run these PSAs from April 29 to May 26. The 30-second “I have a role” message is projected to achieve 147,866 impressions during that time period. Additionally, Cinemedia provided an additional placement for the PSA to run May 1 to June 16, with an in-kind value of $11,136.

• A Public Service Announcement campaign was launched on 10 Galaxy Theater movie screens in Carson City, to run April 22 to June 2. The 15-second “I have a role” message is projected to achieve 7,420 impressions during that time period.

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• Billboard ads were placed on five static and four digital billboards located within the Carson BLM District, featuring the “I have a role” message. Two additional static billboards were provided, courtesy of Clear Channel Outdoor Advertising, in-kind value of $1,100. (See samples and photos - Attachment 19)

• Sonya Sistare, UNCE, and Michael Johnson, the rural fire coordinator from Clark County Fire

Department, were taped for the May airing of “Extension Connection,” a public service production that airs in the Clark County area.

• Through the collaborative efforts of all the partners in NWAW, numerous television and radio interviews aired prior to and during the week, and many newspaper articles promoting NWAW events were published. (See list of events/activities by county – Attachment 1)

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In-Kind Contributions

In-Kind Contributions Non-Federal Americom Broadcasting - Live remote 1,000.00Cinemedia - Additional ad space to run May 1 to June 16 11,136.00Clear Channel Outdoor - Two billboard ads 1,100.00Charter Media - PSA to run on an additional five networks 1,752.00Farmers Insurance & Nevada Fire Safe Council - Donation of funds for radio advertising campaign to promote the kick-off event

1,000.00

Greenhouse Garden Center - Donation of 20, #15 shrubs for the Carson City “Junk The Junipers” event

500.00

Logandale-area businesses - Donation of supplies for community event 500.00Moana Nursery - donation of 41, #5 shrubs for “Junk The Junipers” event 1,025.00Moapa Valley Rotary - donation of volunteer time for community event 360.00Multiple vendors - Donation of raffle prizes distributed during the kick-off event

1,200.00

Nevada Cattlemen’s Association - Two half-page ads in Sage Signals 180.00Nevada Fire Safe Council - Stipends for chapter events 836.00Nevada Magazine - Half-page ad 2,750.00Operation Fire H.E.A.T- Donation of raffle prize for community event 500.00Progressive Rancher - Half-page ad 600.00Republic Services - Dumpsters for community clean-up events 1800.00Sign Pro Carson City - Reduced rate on banner production 225.00Sparks Tribune - Additional ad run 467.00 TOTAL IN-KIND CONTRIBUTIONS $26,931.00 In-Kind Contributions Federal BLM Nevada State Office- Toolkit/screwdriver set for distribution at statewide events

2448.00

BLM Southern District - Newspaper inserts for Clark & Nye Counties 825.00USDA H-T Nat’l Forest - Printing for posters 390.00USDA H-T Nat’l Forest - Smokey Bear trinkets for prizes at the Ember House educational youth display

350.00

USDA H-T Nat’l Forest - Chipper for Junk The Junipers 250.00 TOTAL FEDERAL CONTRIBUTIONS $4,263.00 TOTAL CONTRIBUTIONS $31,194.00

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   Date(s)  Event or Activity  Partner(s)  Direct  # Participants 

           Mail/Dis

t  Direct   Indirect 

Carson City                

   April ‐ May  Posters displayed various locations BLM, CCFD, NFSC, NDF, USFS, UNCE          

   April ‐ May  Banners displayed in communities  USFS, NFSC          

   May 2 ‐ 8  Carson City Main Street Banner BLM, Carson City Fire Dept., UNCE          

   April 11‐May 8  Message on Casino Fandango marquee BLM, Casino Fandango, NFSC, UNCE          

   April 11‐May 8  Banner in walkway at Casino Fandango BLM, Casino Fandango, NFSC, UNCE          

   April 21  County Proclamation issued  Carson City Fire Dept., UNCE     50    

   May  Message on community bulletin board  Carson City, UNCE          

   April 22 ‐ June 2  PSA airing at Galaxy Theater  BLM, UNCE          

  April 25 ‐ May 29  PSA airing on Charter Media stations 

BLM, Carson City FD, EFFPD, UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   April 27 Article and poster featured in Nevada Appeal  Nevada Appeal, UNCE        16,000 

   April 27  Email blast announcement  UNCE        40 

   April 30  Juniper article in Nevada Appeal  UNCE        * 

   May 1 ‐ 8  NDOT DMS Message  NDOT‐District II, UNCE          

   May 2 ‐ 30  Billboard on HWY 50 at US 395  BLM, UNCE          

   May 1 NFSC Mexican Dam/Pinion Hills Evacuation Drill 

Carson City Fire Dept., CERT,  NFSC     18    

   May 5 Display and distribution of material at the Legislature  Multiple      72  270 

   May 7 NFSC Lakeview Chapter Community Clean‐Up and Picnic  NFSC, UNCE     46    

   May 7  Junk the Junipers in Carson City  Carson City FD, NFSC, UNCE     20    

Churchill                

   April‐May  Posters displayed  UNCE          

   May 3  Wildfire Awareness Booth at Commissary   Fallon Federal Fire     75    

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   May 2 ‐ 30  Billboard on Hwy 50 in Fallon  BLM, UNCE          

Clark                

Events and Activities by County Attachment 2

   April ‐ May  Posters displayed various locations Clark County Fire Dept., NFSC, UNCE          

   April ‐ May  Banners displayed in communities  NFSC          

   April 6  County Proclamation Issued  Clark County, UNCE     10    

   May  Extension Connection Feature Story  UNCE, Clark County Fire Dept.          

   April 25  8 News NOW article Clark County Fire Department, NFSC          

   April 27  Insert in the Moapa Valley Progress  BLM‐Southern District        3,600 

   April 30  Nevada Division of Forestry Nursery Event  NDF     40    

Mt. Charleston/Kyle Canyon Curbside    May 2 & 3  Chipping  NFSC     136    

   May 4  Article in the Moapa Valley Progress  NFSC        * BLM, Clark County FD, CERT, Las Vegas Metro Police Dept., Mercy Air, Medic West, Moapa Valley Rotary, National Honor Society, Operation Fire 

   May 6  Logandale VFD Open House  Heat     278    

Cold Creek Community Clean up and    May 7  Brownbag Lunch  NFSC, Republic Services     28    

Mountain Springs Community Cleanup &    May 7  BBQ  NFSC, Republic Services     22    

Douglas                

   April ‐ May  Posters displayed various locations  UNCE, NFSC          

   April ‐ May  Banners displayed in communities Sierra Front Wildfire Cooperators          

Douglas County, NFSC, EFFPD,    April 7  County Proclamation and Presentation  T‐D FPD     54    

  April 25 ‐ May 29  PSA airing on Charter Media stations 

BLM, Carson City FD, EFFPD, UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

Pine Nut and BLueBird Fuels Reduction    April 27  Program  NFSC     8    

   April 29 Article in Record Courier ‐ Junk the Junipers CC event  UNCE        7,500 

   April 30 Article in Record Courier ‐ Smith Valley event & proc  Smith Valley FPD, NFSC, UNCE        * 

Genoa Community Pancake Breakfast &    April 30  Curbside Cleanup  EFFPD, Genoa VFD, NFSC     50    

   May 1 ‐ 8  NDOT DMS Message  NDOT‐District II, UNCE          

   May 1 ‐ 8  Topaz Ranch Estates door‐to‐door dist.  NFSC, UNCE  200       

   May 2  TRE Movie Night  NFSC     6    

   May 3  Bently Nevada Snack & Learn Presentations  UNCE     20    

Elko                

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   April ‐ May  Posters displayed various locations  UNCE, NFSC          

   April 20  County Proclamation issued  Elko County, UNCE     10    

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   April 30  Wildland Fire Training ‐ Jiggs  NFSC     4    

   May 1 ‐ 8  Message on Red Lion marquee  Red Lion Hotel & Casino, UNCE          

   May 6  Radio Interview on KELK  BLM‐Elko District          

   May 7 ‐ 8  Home and Business Expo ‐ BLM Booth  BLM‐Elko District     500  500 

Esmeralda                

   April ‐ May  Posters displayed   UNCE          

Eureka                

   April ‐ May  Posters displayed various locations UNCE, Eureka Dept. of NR, NFSC          

   April ‐ May  Banners displayed in communities Eureka County Dept of NR, NFSC          

   April 20  County Proclamation Issued  Eureka County, UNCE     5    

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   April 25 ‐ May 1  Promotional mailing for events  Eureka Dept. of NR, Firewise  1005       

   April 25 ‐ May 6  Article & ad in the Eureka Sentinel  Eureka Dept. of NR, Firewise        460 

   April 25 ‐ May 6  Article in the Crescent Vfalley Views  Eureka Dept. of NR, Firewise        130 

   May 1 ‐ 8  Message on County Fairgrounds Marquee  Eureka Dept. of NR, Firewise          

   May 2‐5  Crescent Valley School Program   BLM     17    

BLM‐Winnemucca District, Eureka VFD, Diamond Mountain FFA, 4‐H, Lions Club, Eureka County EMS, Eureka True Value Hardware, NFSC,  

Eureka/Diamond Valley Firewise/Firesafe  Eureka/Diamond Valley    May 6  Day  Firewise Community     180    

BLM‐Winnemucca District, Diamond Mountain FFA, Lions Club, Eureka County EMS, NFSC,  Crescent Valley/Beowawe Firewise Community, Barrick‐Cortez, 

   May 7  Crescent Valley Firewise/Firesafe Day  Crescent Valley VFD     95    

Humboldt                

BLM‐Winnemucca District,    April 18  County Proclamation Issued  Humboldt County     6    

BLM‐Winnemucca District,    April 19  Winnemucca City Proclamation issued  City of Winnemucca     6    

   April 28  Article in Silver Pinyon Journal   BLM‐Winnemucca District          

   April 28  Article in Humboldt Sun  BLM‐Winnemucca District        4,500 

   April 28  Article in the Northern Nevada Magazine  BLM ‐Winnemucca District          

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   April 28 Interview on KRNA‐92.7 FM Radio, 30‐minutes  BLM ‐Winnemucca District          

   April ‐ May  Posters displayed various locations  BLM, UNCE          

   April ‐ May  Banners displayed in communities  BLM          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   May 2‐5  Winnemucca School Programs   BLM     85    

   May‐June  Ad in Community Living Magazine  BLM‐Winnemucca District        7,000 

Lander                

   April ‐ May  Posters displayed  UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

Lincoln                

   April ‐ May  Posters displayed  UNCE, Lincoln County FPD             April ‐ May  Banners displayed in communities  Lincoln County FPD                4   May 2  County Proclamation issued  Lincoln County FPD 

Lyon                

   April ‐ May  Posters displayed  UNCE, NFSC          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

   April 21  County Proclamation issued  Lyon County , UNCE     5    

   April 30  Smith Valley FPD Resolution issued  Smith Valley FPD     5    

   May 2 ‐ 30 Billboard on I‐80 in Fernley, US 395 in Yerington  BLM, UNCE          

Central Lyon County Fire, Lyon County Sheriff Dept., Mound 

   May 3  Mound House Community Hot Dog BBQ  House VFD, NFSC     20    

   May ‐Aug  Banner displayed in Mound House  NFSC ‐ Mound House Chapter          

BLM‐Carson City District,     May 7  Smith Valley Fire Station Open House  Smith Valley FPD, USFS, NFSC     23    

Mineral                

   April ‐ May  Posters displayed  UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

Nye                

   March 15  County Proclamation issued  UNCE     5    

   April 23  Earth Day ‐ NWAW information booth  UNCE  100       

   April 28  Insert in the Pahrump Mirror  BLM‐Southern District        6,000 

   April 29  Insert in the Pahrump Valley Times  BLM‐Southern District        8,000 

   April 30  Tonopah VFD Station Open House  BLM, NDF, Tonopah VFD     35    

   April 28  Article in Tonopah Times  BLM        3,000 

   April ‐ May  Posters displayed various locations  UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

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Presentation to Pahrump Town Hall  BLM‐Southern District, UNCE,    May 10  Meeting  USFS, US Fish and Wildlife     102    

   May 11  Presentation to Beatty Town Hall Meeting  UNCE     21    

Pershing                

   April ‐ May  Posters displayed  UNCE          

   April 21  County Proclamation Issued  UNCE     5    

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

Storey                

  Storey County Fire Dept., 

March 15  Storey County Proclamation Issued  UNCE     10    

   April ‐ May  Posters displayed  UNCE          

   April 27  Email blast announcement  UNCE        30 

Handout of materials at mailboxes ‐ Virginia    April 30  Highlands  NDF, UNCE  20       

   May  Message on Community bulletin board  Storey County, UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

Storey County Fire Dept., Virginia Highlands Meet & Greet for "You  Storey County Sheriff Dept, 

   May 6  Call ‐ We Haul"   NFSC, UNCE  250       

Mark Twain Meet & Greet and Chapter    May 6  Meeting  Storey County Fire Dept., NFSC     14    

Washoe                

   April ‐ May  Posters displayed various locations 

UNCE, BLM, NDF, USFS, Pyramid Lake Health Center, Pyramid Lake Pauite Tribal Offices, Pyramid Lake Pauite Tribe Schools          

   April ‐ May  Banners displayed in communities  Reno Fire, TMFD, UNCE, NFSC          

   April  Kick‐off event flyer email blast to CABs  UNCE, Washoe County          

   April 18  Kick‐off event letter mailed w/FAC Pub  UNCE, NDF, USFS  6,306       

   April 20  Ad in the Reno Gazette‐Journal  UNCE, NDF, USFS        66,442 

   April 20  Ad in the Sparks Tribune  UNCE, NDF, USFS        6,500 

   April 21  Ad in the Reno News and Review  UNCE, NDF, USFS        27,000 

   April 21  Bonus ad in the Sparks Tribune UNCE, NDF, USFS, Sparks Tribune        * 

   April 23 Public Service Show ‐ KOH Radio w/Ed Smith 

Citadel Braodcasting ‐ KOH Radio          

   April 24  Ad in the Reno Gazette‐Journal  UNCE, NDF, USFS        * 

   April 24  Ad in the Sparks Tribune  UNCE, NDF, USFS        * 

  April 29 ‐ May 26  PSA airing at Century Theaters  BLM, UNCE          

  April 25 ‐ May 29  PSA airing on KTVN‐Channel 2  BLM, UNCE          

14

  April 29 ‐ May 15  KOH Radio PSA annoucements  BLM, UNCE          

   April 25 ‐ May 1 Americom Broadcasting ‐ Sunny 106.9 promotiona package and Live Remote  Farmers Insurance, NFSC          

   May 1 ‐ 8  NDOT DMS Message  NDOT‐District II, UNCE          

   May 2 ‐ 30  Billboards in multiple locations  BLM, UNCE          

   May 3  

KTVN ‐ Channel 2 interview with Reno Fire Department during door‐to‐door efforts in community of Ridgecrest  NFSC, Reno Fire Department          

   April 25 Email blast to Washoe Cty School Dist staff & schools  Washoe County School District        7,200 

   April 25 ‐ 29  Flyers to Galena‐area businesses  Washoe County, NFSC, UNCE        1,200 

   April 26  Washoe County Proclamation Issued  UNCE, Washoe County     40    

   April 27  City of Reno Proclamation Issues  City of Reno, Reno Fire Dept.     25    

   April 28  Ad in the Reno News and Review  UNCE, NDF, USFS        * 

   April 30  Article in RGJ  UNCE        * 

Sierra Fire PD Evacuation Drill W/Kick‐off  See    April 30  Event  SFPD     below    

Community Kick‐off Event w/Evacuation    April 30  Drill  Multiple agencies     400    

NDF, NFSC, Moana Nursery, Reno Fire Department, USDA 

   April 30  Junk the Junipers  Forest Service, UNCE     41    

   April 30 KOLO‐Channel 8 interview during kick‐off event featuring Ed Smith and participants  NFSC, UNCE          

   April 30 KRNV ‐ Channel 4 interview during kick‐off event featuring Ed Smith and participants  NFSC, UNCE          

   April 30  KTVN ‐ Channel 2 interview during kick‐off event featuring Ed Smith and participants  NFSC, UNCE          

   May  TMWA bill insert message to Reno res.  City of Reno, TMWA, UNCE  58,500       

   May 1 ‐ 8  Message on Grand Sierra Resort Marquee  UNCE, Grand Sierra Resort          

   May 1 ‐ 8  Message on John Ascugua's Nugget Marquee 

Sparks Fire Department, J. A. Nugget          

   May 1 ‐ 8 Door‐to‐door visits by Reno Fire Department 

Reno Fire Department, NFSC, UNCE  250       

Altairnano, Inc. Employee wildfire    May 1 ‐ 7  awareness education  UNCE, NFSC, Altairnano, Inc.     52    

   May 6  Roy Gomm Elementary School Assembly  USFS, UNCE, Reno Fire     320  130 

White Pine                

   April ‐ May  Posters displayed various locations UNCE, NDF, White Pine County FPD          

McGill VFD, USFS, White Pine    May 2 ‐ 6  School Event ‐ McGill Elementary  County FPD     162    

15

Lund VFD, USFS, White Pine    May 2 ‐ 6  School Event ‐ Lund Elementary  County FPD     50    

   May 2 ‐ 6  School Event ‐ Baker Elementary  USFS, White Pine County FPD     15    

Ely VFD, USFS, White Pine    May 2 ‐ 6  School Event ‐ White Pine Middle School  County FPD     28    

Statewide Efforts                

   April   Chief Wright letter of support Nevada State Fire Marshal Division          

   April  Sage Signals 1/2‐page ad & article NV Cattlemen's Association, UNCE        600 

   April/May  Progressive Rancher ad  Progressive Rancher, UNCE        6,000 

   April 25  Governor's State Proclamation   Governor Sandoval, NDF     2    

   April 30  Senator Reid letter of support   Senator Reid          

   May‐June  Nevada Magazine 1/2‐page ad Nevada Magazine, NFSC‐Holbrook, UNCE        55,000 

   May  Sage Signals 1/2‐page ad  NV Cattlemen's Association, UNCE        600 

   May 6  NACO Resolution Issued ‐ Board Meeting  NACO, UNCE     25    

Good Neighbor                

   May  CA‐ID‐NV‐OR Multistate Proclamation 

Governors of CA, ID, NV, OR, Keep Oregon Green, NDF, Idaho Firewise, UNCE          

                    

                    

   Date(s)  Event or Activity  Partner(s)  Direct  # Participants 

           Mail/Dis

t  Direct  Indirect 

         TOTAL  66,631  3,250 227,70

2 

   Key:        Color block indicates a public event          * indicates indirect participants already counted          

16

17

Community Kick-off Event Promotional Flyers Attachment 2

18

Letter to Washoe County Residents Attachment 3

19

Sample Newspaper Ads Attachment 4

Community Kick-off Event Photos Attachment 5

20

Junk the Junipers-Reno Event ment 6 Attach

21

22

Junk the Junipers-Carson City Event Attachment 7

23

Firewise/Fire Safe Events - Eureka County Attachment 8

Community Events - Clark County Attachment 9

24

Multi-State and Nevada Proclamation Attachment 10

25

Sample - County Proclamations and Resolutions Attachment 11

26

27

Letter of Support - Nevada State Fire Marshal Attachment 12

Nevada Cattlemen’s Association - Sage Signals Article and Ads Attachment 13

28

The Progressive Rancher Ad Attachment 14

29

Nevada Magazine Ad Attachment 15

30

31

Casino Digital Billboard Sample Attachment 16

Main Street Banner - Carson City Attachment 17

32

Community Living Magazine Ad Attachment 18

33

Billboard Samples Attachment 19

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