Neutrogena Camouflage Stick
description
Transcript of Neutrogena Camouflage Stick
Neutrogena Camouflage Stick
By: GTJ Inc.By: GTJ Inc.Gabriela Solis, Tory Khalil & Jessica CharronGabriela Solis, Tory Khalil & Jessica Charron
Camouflage Camouflage StickStick
AgendaProduct DescriptionProduct Category Market ProfileTarget Segment Consumer
BehaviorProduct Positioning Statement Marketing Mix RecommendationsConclusion
Product Description Cosmetic Concealer The Current Product:
FeaturesFeatures Target MarketTarget Market
Current Current ProductProduct
New Product:New Product:Neutrogena Neutrogena
Camouflage StickCamouflage Stick
Product Category Market Profile
SegmentsWomenEthnicTeenAdult Male
CompetitionL'OrealProctor and
GambleInternet
• TrendsTrends
Target Segment Consumer Behavior
Motivation and ValuesPersonality and LifestylesAttitudesDecision MakingCultural InfluenceSituational Influence
Product Positioning Statement
GTJ Inc wants the product to be GTJ Inc wants the product to be viewed as an image-enhancing viewed as an image-enhancing
instrument, which a male would be instrument, which a male would be comfortable buying and using. comfortable buying and using.
It will be a product that encourages It will be a product that encourages beauty for the male gender, and beauty for the male gender, and
capitalize on sexuality, appearance, capitalize on sexuality, appearance, character and self-esteem.character and self-esteem.
Marketing Mix Recommendations
ProductPricePromotionPlace
Product
Camouflage Camouflage StickStick
Target Market
Features
Packaging
Price
Neutrogena Healthy Skin
Smoothing Stick~$12.00
Neutrogena Camouflage Stick
$9.49
VS.VS.
WHY THIS PRICE?Men spending habitsConvenient &
Affordable Message
Promotion
The Advertisement Message:“Dare to be Different”
Types of Advertisements:Print AdsTV CommercialIn-store DisplaysPrize ContestCouponsInternet
What secret does he have to hide?Camouflage Camouflage StickStick
PRINT AD PRINT AD SAMPLE 1SAMPLE 1
Camouflage Stick
What is he smiling about..?
PRINT AD PRINT AD SAMPLE 2SAMPLE 2
What does he have to hide...? Camouflage Stick
PRINT AD PRINT AD SAMPLE 3SAMPLE 3
Camouflage Stick
What is he smiling about..?
PRINT AD PRINT AD SAMPLE 4SAMPLE 4
What does he have to hide..?
Camouflage Stick
PRINT AD PRINT AD SAMPLE 5SAMPLE 5
Shhh! Can you keep a secret?Camouflage Stick
PRINT AD PRINT AD SAMPLE 6SAMPLE 6
PlaceExpand beyond the U.S.Focus on Drugstore placement
Shaving & Male Skin Care Section Internet
ConclusionGreat Potential for Neutrogena
Camouflage Stick in the male marketPositioning in the consumer’s mind is
keyOur product will capitalize on men’s
needs for sexuality, appearance & self-confidence by making them feel comfortable and daring them to be different!
Any Questions
ANY QUESTIONS?