Otto Neurath & Pictorial Statistics

Otto Neurath & Pictorial StatisticsMuseum of Society and Economy, Vienna

Otto Neurath & Pictorial StatisticsMuseum of Society and Economy, Vienna“To remember simplified pictures is better than to forget accurate figures.”

Otl Aicher& 1972 Olympics

Otl Aicher& 1972 Olympics“34 different languages are spoken in Europe alone… in the interest of international visitors not to limit itself to verbal information, but rather to take advantage of the possibility of generally intelligible pictorial symbols.”

Günther Behnisch

Earlier pictorial symbols

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1972 Olympics visual language

1974 US Dept of Transportation pictograms

American Institute of Graphic Arts & Cook and Shanosky Associates

In a norms catalog developed for thevisual image, all those things weredepicted which the OC planned to use,produce and sell in standard forms

Representations of the spiral and theOlympic rings, separate and as anintegrated design

Univers 55, the standard face type usedby the OC: individual letters andarrangement on the printed page.

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The formats of pictures and paper sheetswere also described in the norms catalog,along with "Waldi" and the official colorscharacterizing the visual appearance asdetermined by the OC.

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Design systems

Technical bulletins were prepared for eachof the twenty-one sports disciplines inwhich contests were held in Munich andKiel. In addition to the competition rulesand the exact time schedule, the agenciesof the IOC, the OC and the internationalspecial associat ions were listed.

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Numerous brochures and charts wereproduced for the information of Olympiccontestants, journalists, judges andcontest aides, doctors and medicalpersonnel, security guards, short-termpersonnel and the public.

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Posters were designed and produced foreach sports discipline in which contestswere held at the Games of the XXthOlympiad. An additional special posterwas printed only for the track and fieldevents.

CanoeingHandballEquestrian Events

CyclingHockeyShooting

AthleticsFencingJudoArchery

RowingFootballWrestlingVolleyball

BasketballGymnasticsSwimmingYachting

BoxingWeight liftingModern PentathlonAthletics

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Sports posters were part of the decorationof the Olympic cities and sports sites.They were mounted on specially designedportable walls.

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