Neue Luzerner Zeitung · • The Neue Luzerner Zeitung is the leading journalistic voice of Central...
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www.woodwing.com Neue Luzerner Zeitung The Swiss daily newspaper Neue Luzerner Zeitung is published in one main and five regional editions. Because of the complex workflow, the publisher set demanding requirements for its new editorial system. WoodWing Enterprise and Content Station came out on top. About the customer • The Neue Luzerner Zeitung is the leading journalistic voice of Central Switzerland and is highly regarded in the entire country. • The daily newspaper focuses on regional, national and worldwide topics in politics, culture, business, finance, sports and lifestyle. • Central Switzerland includes the six cantons of Luzern, Nidwalden, Obwalden, Schwyz, Uri and Zug. That’s why the Neue Luzerner Zeitung appears in a main edition, and also in five regional editions with a general part and regional content, each with its own title page. • The regional offices are free to choose topics within their section, which greatly adds to the workflow complexity. • Every day, about 80 editorial pages are created with up to 250 images, reaching about 270,000 readers in Central Switzerland. • The Neue Luzerner Zeitung is available also on the Web, on the iPad, the iPhone, and as ePaper. The Neue Luzerner Zeitung is produced with WoodWing Enterprise and its editorial management application Content Station. Challenges: ≡ Replacement of existing outdated newspaper system ≡ Strong regional approach results in complex workflow ≡ Open architecture required to ensure integration, scalability and sustainability Solution: ≡ WoodWing Enterprise Benefits: ≡ Unprecedented levels of automation and production reliability ≡ Planning and production managed centrally and transparently ≡ Flexible integration with third-party solutions Case Study: Enterprise I Newspaper
Transcript of Neue Luzerner Zeitung · • The Neue Luzerner Zeitung is the leading journalistic voice of Central...
www.woodwing.com
Neue Luzerner ZeitungThe Swiss daily newspaper Neue Luzerner Zeitung is published in one main and five regional editions. Because of the complex workflow, the publisher set demanding requirements for its new editorial system. WoodWing Enterprise and Content Station came out on top.
About the customer• TheNeueLuzernerZeitungistheleadingjournalisticvoiceofCentralSwitzerlandandishighly
regardedintheentirecountry.
• Thedailynewspaperfocusesonregional,nationalandworldwidetopicsinpolitics,culture,business,finance,sportsandlifestyle.
• CentralSwitzerlandincludesthesixcantonsofLuzern,Nidwalden,Obwalden,Schwyz,UriandZug.That’swhytheNeueLuzernerZeitungappearsinamainedition,andalsoinfiveregionaleditionswithageneralpartandregionalcontent,eachwithitsowntitlepage.
• Theregionalofficesarefreetochoosetopicswithintheirsection,whichgreatlyaddstotheworkflowcomplexity.
• Everyday,about80editorialpagesarecreatedwithupto250images,reachingabout270,000readersinCentralSwitzerland.
• TheNeueLuzernerZeitungisavailablealsoontheWeb,ontheiPad,theiPhone,andasePaper.
The Neue Luzerner Zeitung is produced with WoodWing Enterprise and its editorial management application Content Station.
Challenges: ≡ Replacement of existing outdated newspaper system
≡ Strong regional approach results in complex workflow
≡ Open architecture required to ensure integration, scalability and sustainability
Solution: ≡ WoodWing Enterprise
Benefits: ≡ Unprecedented levels of automation and production reliability
≡ Planning and production managed centrally and transparently
≡ Flexible integration with third-party solutions
Case Study: Enterprise I Newspaper
www.woodwing.com
Project• Untilfall2011,theNeueLuzernerZeitungwasproducedwithanoutdatednewspapersystem.
• Theoldsystemhadreacheditsdevelopmentlimitsandcouldnotbeadaptedtomodernpublicationforms.
• Inaddition,therewasanincreasingneedtocoordinatetheregionalofficesandadvertisingservicesmoreefficiently,andtooptimizetheprepressprocess.
• NeueLuzernerZeitungAGdecidedin2010toimplementanewproductionenvironment,inordertolifttheeditorialtechnologyuptocutting-edgestandards.
Goals• Keyaspectswereoptimalflexibility,openarchitectureanduseofopenstandards,highavailability
andcomprehensiveeditorialprocessmanagement.
• Specialemphasiswasputonthefuture-readinessandsustainabilityofthesystem.
Evaluation• Thepublisherspentfourmonthsonthe
specification,devisingelaboraterequirementsfortheneweditorialsystem.
• Thepublisherevaluatedfoursystemsinclud-ingWoodWingEnterpriseanditseditorialmanagementsystemContentStation.
“A highly available and future-ready publishing system for the production of newspapers and magazines is our stable basis for successful multi-channel and multi-platform production.
”Anton Nussbaumer, Production and Engineering Manager at Neue Luzerner Zeitung AG
Case Study: Enterprise I Newspaper
Content Station, the editorial management application of Enterprise, serves as the central workflow cockpit in which all steps can be carried out (in this case the publication overview).
www.woodwing.com
Implementation• Thenewenvironmentwasintroducedgraduallyduring2011.Everythingwentwellwithoutany
deadlineissues.
Integration• ContentStationistightlyintegratedwiththeplanningandproductionsolutionofDIG.Thesystem
storesthepagesautomaticallyinEnterpriseaccordingtotheplanning.Advertisementpagesarealsoautomaticallyorganizedinthepageplanning.
• PressreleasesfromnewsagenciesstreamdirectlyintoContentStation.
• Forstoryplanning,theeditorsusetheWeb-basedplatformDesknet,whichwasalsointegratedwithContentStation.
• ContentStationisalsoconnectedtofidion,thewebCMSusedbyNeueLuzernerZeitung–contentcanbepublishedcomfortablyandefficientlyonthepaper´sWebsite.
• Integratedintheoverallworkflow,ClaroPremediabyElpicalSoftwaremanagestheimageworkflow.
Results• Todaythesystemrunsinthreeinstancesandcomprises150internalseats.
• Therearealsoabout50externalworkplacesinregionalofficesusingInCopyortheWebeditortoaccessthecentralsystem.Theycantransferstoriesfromthemaineditionandchangeboththecontentandtheappearance.
• TheNeueLuzernerZeitungnowreachesunprecedentedlevelsofautomationandproductionreliability.Planningandproductionofalltitlescanbemanagedcentrallyandtransparently.
Case Study: Enterprise I Newspaper
“Multiple content sources can be searched directly from within Content Station and published across all media channels, without switching applications.
”Erich Hunkeler, Project Manager at A&F Computersysteme AG
About WoodWingWoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine, newspaper and book publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smart phones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 90 selected partners in more than 100 countries. WoodWing’s long-standing relation-ship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. More information can be found at www.woodwing.com.
WoodWing EuropeZaandam, The [email protected]
WoodWing The AmericasDetroit, Michigan, [email protected]
WoodWing Asia PacificKuala Lumpur, [email protected]
Although every effort has been made to include the most up-to-date and correct information, no rights can be derived from this brochure.© WoodWing Software, 2013www.woodwing.com
The PartnerFormanyyearsA&FComputersystemeAG,basedintheSwisstownofSursee,hasbeenthemostsuccessfulsystemintegratorforthegraphicindustry.Morethan500publicationsinSwitzerlandandGermanyarecurrentlyproducedusingA&Fsystems.Inthepast25yearsthecompanyhasleadthewayconsistently,withcutting-edgepublishingsystems.Moreinformationisavailableatwww.a-f.ch.
Case Study: Enterprise I Newspaper
