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Neuromobile Mall allows to obtain a deeper qualitative customer

knowledge and immediate and effective marketing actions,

measuring its impact in real-time.

It is a marketing and loyalty platform that allows to implement

customized strategies.

Neuromobile Mall is a set of technologies and applications designed to

provide technological marketing solutions to Shopping Centre.

Big data Artificial intelligence Mobile technology

Indoor location Business intelligence

NeuromobileMALL/¿What is Neuromobile Mall?

mallsolutionsWhich advantages does Neuromobile Mall offer?

1.

Update location and analysis about your customers, even outside the Shopping Centre.

A market study for each marketing action with immediate results, that allows to optimize the investment, to plan and to evaluate each action more precisely.

1.1

NeuromobileMALL/¿Which advantages does Neuromobile Mall offer?

Average time of each visit per gender and marital status.

60

50

40

min

ute

s

min.

min.

70

80 80

80

70

70

60

60

50

50

40

40

M T W T F S S

M T W T F S SM T W T F S S

Single Couple Families

Success stories/Report 2015 Influence Mobile Channel Shopping Centre


Improve customers experience and increase their loyalty.Neuromobile Mall works as a personal shopper for your customers, it knows their tastes and their habits, to provide them with special offers and promotions that may be of interest to them, in an attractive and unexpected way, increasing the value that your customer perceives.

1.2


Average reaction time.

The system measures the response time from customers.

8 hours

73% of the customers who check cinema category on friday morning go to the cinema on friday afternoon.

People who check the cinema schedule in the APP, go to the cinema after 8 hours.

Success stories/Report 2015 Influence Mobile Channel Shopping Centre


Intelligent recommendation.Neuromobile Mall scans all users movements and learn about them, to recommend them what they like the most. There are 19 behavior reception parameters that provide different and only information for each customer.

1.3


Impacts by category in mobile (%)

Women Men

Succes stories/Report 2015 Influence Mobile Channel Shopping Centre


Quality information permanently updated.1.4You can know every customer like they were a member of your family: gender, age, residence, visit frequency, average visit time, tastes, and response to promotions. You can know how they move individually, offering valuable statistics to planning marketing activities.



It offers to customers an information source, offers and promotions adapted to their tastes and some amazing and unique experiences.

It offers to tenants an effective tool to develop advertising and promotions that will reach target audience´s hearts.

It offers to Shopping Centre deep knowledge of its client, a revolutionary service to the tenant and a unique tool to develop promotion campaigns that are segmented, effective and measurable in real-time.

Customers Tenants

Cu Te Sc Shopping Centre

User-friendly toolHow does Neuromobile Mall work??

2.

NeuromobileMALL/¿How does NeuroMobile Mall work?

A management system that is simple, intuitive and with a great strategic power.

Integrable.

It integrates seamlessly into any tool already available in the Shopping Centre - App mobile, CRM, ERP, and other counting and measuring systems- adaptes to corporate identity and can be implemented ad hoc

In the cloud Adapted to access from any device networked.

Usability. Extremely user friendly by anyone, validated by Shopping Centre managers.

Accessible. Multiple levels users, defined according to their responsibility.

Safe.It complies with European Secure Communications Rules.


Traffic panel.You can chek who is visiting the Shopping Centre and the app in real-time: profiles, average times for areas… with an intuitive design and user-friendly.


Control Panel. It stores every

statistics and allows you to analyze it,

Marketing. It generates very specific

offers.

Segmentation. It selects the target audience based on their profile, tastes

and interests.

Loyalty.Customers receive a

customized offer in order to support a timely decision process.

Monitoring.It observes its behavior: who

looks at it, who comes to Shopping Centre etc...

Anti-fraud coupon. The redemption of

coupons is personal and non-transferable.

Analysis in real-time. Who redeems it, how much time has been

spent, time of redemption...

Marketing actions

manager

2.1

NeuromobileMALL/¿Howw does NeuroMobile Mall work?

Launche a campaign and

measure its effectiveness in

real-time

Modality: to send a couponDescription 5 euros per purchase over 20 euros Coupons sent: 3.600Campaigns: 5Receivers: 100% users already registered

Coupon redemptionCustomer acquisition

Coupon: 5 euros. Effectiviness

39%

76%

24%

14%61%

86%

Men

Women

No redeemed

Redeemed

Users

New users

Succes stories/Report 2015 Influence Mobile Channel Shopping Centre


Tools.

Neuromobile App

2.2It is the way of dialogue with the customer. It allows them to access to promotions, downloads, coupons, monitoring of their habits, both traffic and navigation through the contents, allowing the control center to determine their behaviors and preferences.

The App is perfectly customized with the logo of each Shopping Centre.

NeuromobileMALL/¿hHow does NeuroMobile Mall work?

Impact inside and outside Shopping Centre

Most of the time, customers visit the app when they are not at the Shopping Centre.

That means that its reputation is much bigger outside its area of influence.

Inside Shopping Centre0%

30%

60%

90%

100%

Outside Shopping Centre

76% 75%

24% 25%

Women Men

Success stories/ Report2015 Influence Mobile Channel Shopping Centre


Neuromobile monitor for

managing the most powerful

CRM.

Management panel for the most powerful CRM. An unique Content Management, which integrates all the information that comes from different communications channels. This information is ordered according to variables defined, allowing to design and to launch effective campaigns.With different roles to managers, owners or tenants.

NeuromobileMALL/¿ Howw does NeuroMobile Mall work ?

Men

26 18average hours to go to the point of sale after looking de offer

Between 25 and 35 years old Between 25 and 35 years old

average hours to go to the point of sale after looking de offer

Outside Shopping Centre they check fashion categories, inside Shopping Centre services categories like hairdressing.

Increased the use of the coupons that involvemoney.

His visit time is longer when

the sport event isannunced in the App in a big screem

Singles go to the supermarket from

19 to 22 hoursand they disappear on weekend.

Women

Success stories/Report2015 Influence Mobile Channel Shopping Centre

NeuromobileMALL/¿what is Neuromobile Mall?

Neuromobile Intranet.An exclusive network of communication between managers, tenants and service providers. An unique tool of communication, accessible to information and requests by any member of the Shopping Centre.

The maximum efficiency that can be accessed from a mobile terminal.


Neuromobile Plus.Extensive possibilities offered by Neuromobile Mall with complementary and independent modules:

Link2Child: The bracelet is synchronized to the APP that allows parents to locate their children at any time.

Gamification: Development of exclusive games in order to generate loyalty, to increase customer traffic and the visibility of the mall. Neuromobile operates as content generation agency, with great effects.

Marketing consultant: Neuromobile provides customized solutions for every shopping centre, to use the tool.


Discover Marketing Intelligence

neuromobilemarketing.com

big data, big control

Neu › wp-content › uploads › 2015 › ... · 2015-11-24 · Big data Artificial intelligence...

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