Networking training slides

www.cma-academy.edu.sgcma.academy

Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category

4 Silver & 5 Bronze Crowbar Awards 2012

Network Unlimited

Elroy Tan




Why Network?

• Opportunities

• Shared Knowledge

• Connections

• Promotions

• Social




Networking

• Manipulative

• Insincere

• Pretentious

• Waste of Time




Networking

• “It’s not what you know but who you know”

• Reciprocal

• Karma generator

• Building meaningful relationships

• Sharing




net·work·ing noun

• Definition of NETWORKING: the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business




4 Types Of People

• Loner

• Socialiser

• User

• Builder




Personal Branding




Personal Branding

• Business card

• Attire

• Email address




Personal Branding

• Guess what happened when you blinked?

• 1/10 second

• Seven seconds




Personal Branding• Attitude

• Posture

• Smile

• Eye contact

• Raise eyebrows

• Shake hands

• Lean closer




Preparations

• Stalk

• Objectives

• Introduction + Elevator pitch

• Questions




Stalk

• What is this event about?

• Who is going to be there?

• Who do you know?

• Culture?




Objectives

• What do I want?

• Who do I want to meet?

• Small goals?




Kick-Ass Introductions

• Clear

• Concise

• Personable

• Interest generating




Elevator Pitch

• What do you do?

• Practice delivery

• “Tell me more!”




Strengthening Connections

• Body language

• Mirroring

• Manners

• Food and beverages




Building Relations

• Find commonalities

• Who to meet?

• What to say?




Questions

• What ……

• How ……

• How can I help?




Building Relations

• How do we start?

• What if you are bored?

• How do we leave?




The Business Card

• Something visual

• Date / Time / Function

• Who introduced you

• Topic of conversation

• Follow-up action, etc




Nurturing Contacts

• Nurturing contacts

• Follow-up

• Why




Recap

• Before event

• During event

• After event




Q & A

Networking training slides

Education

Transcript of Networking training slides