Networking Nations - Ipsos MORI - Fragmentation, Cohesion & Society

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Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential

PIPPA BAILEY

BERLIN, 5 SEPTEMBER 2017


GLOBALLY CONNECTED

LOCALLY ISOLATED

3Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential

believe people across the world

TWO THIRDS

OF THE POPULATION

have more things in common than

things that make them different GTS 2017. % of people who agree that people across the world have more things in common that things that make them different.

Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016


ONLY

ONE FIFTH

GTS 2017. % of people who agree that they feel more/less of a connection with people in their neighbourhood than they did 10 years ago


of the population feel more of a connection

with people in their neighbourhood

than they did 10 years ago


THE OPTIMISM DIVIDE


%

markets

Emerging

%

markets

Established

% agree that globalisation is good for their countryGTS 2017. % of people who agree that globalisation is good for their country Base: 18,180

adults across 23 countries, online, 12th Sep – 11th Oct 2016


MOST PEOPLE ARE PESSIMISTIC ABOUT THE FUTURE

But this is

particularly the

case in Western

nations such as

Britain, France

and Spain

GTS 2017. Looking ahead to the next 12 months, are you optimistic or pessimistic about the following…



WESTERNERS LACK FULFILMENT

GTS 2017. % who agree that fulfilment in life is achieving a prominent position in your career, % who agree they measure success by the things they own.


FROM JOBS OR POSSESSIONS

Whereas Brazilians, Indians

and Mexicans say fulfilment

comes from a prominent

position at work…

…in Europe and America far

fewer people see life as being

all about work.

They are also less likely

to measure success by the

things they own


TECH TAKE OVER


HALFof global citizens

is destroying our lives

53% 49% 46%

…and it’s Millennials who fear

this the most

GTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.


Millennials Gen X Baby Boomers

fear that tech progress


% too much

time online

they spend

agreeGTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.



OF THE GLOBAL

75%POPULATION

TRY TO SWITCH OFF

ON A REGULAR BASISGTS 2017. % who agree they try and find time to switch off on a regular basis



SEEKING COMFORT IN

SIMPLICITY & TRADITION


82%feel the world is an

despite suicide

than deaths from war

increasingly dangerous place,

rates being higher

GTS 2017. % who agree that we live in an increasingly dangerous world



THE APPEAL OF TRADITION

Traditions are

the most

important part

of society

The world is

changing

too fast

People were

happier when

there were fewer

problems

I wish I could

slow down the

pace of my life

I would like my

country to be

the way it

used to be

I feel left behind by

the progress and

changes in my country

40%

50%

62%

68%

79%

80%

0% 100%

GTS 2017. % agree with statements. Questionnaire section: Society - Perceptions



SECURITY AND

THE DATA ECONOMY


74%are concerned about how information

and is being used by companies

is being collected about them online

GTS 2017. % agree they are concerned about how information is collected when they go online is being used by companies.



ONLY 15% OF US CLAIM

TO READ ALL

T&C’S


Give to receive


Connectivity will become

a human right and

privacy will be paid for


So…

Networking Nations - Ipsos MORI - Fragmentation, Cohesion & Society

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