Networking 2.0 - LinkedIn

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Sustaining the development and growth of a business in today’s economy requires an organization to adopt new and more productive means of connecting, or “networking” with people both internally and externally to their organization. One of the critical elements of networking today is the coordinated and consistent use of social media – in particular LinkedIn. Adoption and implementation of LinkedIn, as a part of an overall social media strategy is essential for an organization to be seen, be heard, and most importantly, to stake their claim as an industry leading organization.

Transcript of Networking 2.0 - LinkedIn

  • Gearing up for Networking 2.0: Build Up Your Geek Skills

  • AgendaIntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

  • Who I am

  • Who are you?

  • NetworkingNetworking 1.0

  • NetworkingNetworking 2.0

  • AgendaIntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

  • What is LinkedIn?May 2006 LNKD became profitable

    May 2011 IPO at $45 per share

  • What is LinkedIn?LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.

  • What is LinkedIn?The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.

  • AgendaIntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

  • The LinkedIn ProfileProfessional PhotoYour BrandingHeadline

  • The LinkedIn ProfileWho are you?

    What do you know?

    Be searchableExperienceProfessionIndustrySEO

  • The LinkedIn ProfileBrief descriptionof companyBullets foraccomplishmentsMake it SEO

  • The LinkedIn ProfileGoal is to reach 100% completion

  • The LinkedIn Profile

    Name and Position25%Picture5%Summary5%Specialties5%Education15%Past Job 115%Past Job 215%Recommendation 15%Recommendation 25%Recommendation 35%

  • The LinkedIn ProfileRead free E-Book from Neal Schaffer

    http://www.windmillnetworking.com/social-media-books

  • AgendaIntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

  • Understanding the Potential200 Million People

  • Understanding the PotentialPeople you can request a connection to.People you can request an introduction to.

  • Understanding the Potentialwww.slideshare.net/amover/linked-in-demographics-and-statistics-2011

  • Understanding the Potential29% more six-figure earners than the average web site

    25% of LinkedIn visitors come back 30 times per month

    51% of LinkedIn members visit at least once per month

  • Understanding the PotentialPower!

  • Understanding the Potential

  • Understanding the PotentialNew Powerful way to manage contactsConnect with colleaguesConnect with decision-makersGain mindshare with potential customersBusiness intelligenceGain/share expertise

  • Understanding the PotentialWidely viewed as most professional social networkLinkedIn is most effective social network for getting B2B company leads200M members and counting!2nd and 3rd degree connection potentialNew AIDA stream potential

  • AgendaIntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

  • To-Do ListBuild your Network 2.0!

  • To-Do ListDesignate 1 or 2 LinkedIn Champions

    Build compelling and consistent profiles

    Start connecting!

  • Requesting a ConnectionPersonalize the message!

  • People You May KnowAll of your 2nd degree connections are here to connect with!

  • Add Connections

  • Public Profile URL

  • Profile - Recommendations# of recommendations is one of the weighting criteria in ranking search results on LinkedIn.

    Recommendations are outside verification of the information in your profile.

    Words are keyword searchable.

    Specific and strategic.

    Obtain from influential connections.

  • To-Do ListJoin relevant Groups

    Participate!

    Develop and implement a Social Media Marketing Strategy

  • Groups Find Them

  • Groups Join ThemEasy way to findinteresting groups!!!

  • Groups Participate!Posting

  • Groups Create OneLead discussions

    Grow Contacts and Prospects

    More Company Visibility

    Be a Thought Leader

    Distribute Content

  • BibliographyCarter, Brian. LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn. Indianapolis, Indiana: Que Publishing, August 2012.

    Elad, Joel. LinkedIn for Dummies. Hoboken, NJ: Wiley Publishing, 2008.

    Neal Schaffer (Date of publication?). 30 Minutes to Maximizing LinkedIn, Retrieved May 2, 2013, from http://windmillnetworking.com.

    LinkedIn. Wikipedia. May 7, 2013, http://wikipedia.org/wiki/LinkedIn.

    Sandi Sturm. Building Up Your Geek Skills: Tips for Small Business. Slideshare. May 7, 2013, http://www.slideshare.net/Alaskarama/building-up-your-geek-skills-linkedin.

    Jill Frank. LinkedIn B2B Sales Strategy. Slideshare. May 7, 2013, http://www.slideshare.net/JillFrank1/linked-in-sales-strategy.

    Neal Schaffer. Maximizing LinkedIn for Business. Slideshare. May 7, 2013, http://www.slideshare.net/nealschaffer/maximizing-linkedin-for-business.

  • Looking GoodBilly-Ray!!!

    **************You will be 40% more effective if you complete your profile 100%. *You will be 40% more effective if you complete your profile 100%. *You will be 40% more effective if you complete your profile 100%. ******This is likely to get a lot of peoples attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.*Everyone has unique experiences that we bring to the marketplace. Education, jobs, culture, interests, etc.

    None of us has walked the same path or encountered the same people, we have each developed a unique set of relationships. It is the foundation of our friendships, business partnerships, and customer bases.

    Tools can be anything that helps accelerate or power up your ability to accomplish your goals.

    We can be reluctant to try new things despite the fact they may be faster, better, or even cheaper. The old paper address book, our old tool, worked just fine. But eventually we switched tools to maybe Outlook.

    ***********You can create your own unique URLAdd to email signature, business cards, letterhead, etc*Recommendations are a critical element of your profile.******This is likely to get a lot of peoples attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.**This is likely to get a lot of peoples attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.*This is likely to get a lot of peoples attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.*