Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn world
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Transcript of Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn world
Prepared by:
Paul Kahn – Experience Design Director
October 28, 2012
Service Design Global Conference
Paris, France
Network Values and Valuable NetworksDO WE NEED SDN IN A TWITTER-LINKED-IN WORLD?
Am I like Rip Van Winkle?
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Where I Came From• English literature (1971)
• Version 7 Unix, nroff/troff (1977)
• Word Processing & phototypesetting (1982)
• Newspaper Morgues & Text Databases (1984)
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Hypertext Research (1986-1994)• Computer-Supported Cooperative Work (CSCW)
Conference
• Object-Oriented Programing Languages (OOPL) Conference
• Hypertext (HT) Conference and European Conference on Hypertext (ECHT) 1987-present
• Electronic Publishing, Document Manipulation, and Typography (EP) Conference
• SIGLINK SIGWEB
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The Research Network
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Contributing to the Network• Sharing results in Conference Presentations
• Presenting Conference tutorials
• Submitting papers to scholarly journals
• Serving on Conference organizing committees
• Reviewing papers for publications
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Benefits from the Network• Growing personal relationships with scholars
and pioneers in the field
• People to talk to, friendships
• Common interests with colleagues at universities and research institutions in North America and Europe
• Visiting research and speaking opportunities
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Design for the Computer Screen (1990-present)• Create a company: Dynamic Diagrams
• Affiliate with a design school: Rhode Island School of Design
• Develop a practice area: Interaction Design via graphic design and industrial design programs
• Information Architecture (1996)
• International Conference on Hypermedia and Interactivity in Museums (ICHIM) Museums and the Web (MW)
• Technology Entertainment Design (TED) Conference
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Contributing to the Network• Sharing our work and offering tutorials at
Professional Conference Presentations
• Writing papers for design journals
• Training design interns from US, UK, Germany, Japan, Korea
• Conference talks book: Mapping Websites (2000)
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Benefits from the Network• Growing personal relationships with other
practitioners in the field
• Attracting new employees through the teaching network
• People to talk to, friendships
• Common interests with colleagues at design firms in North America, Europe and Asia
• Attracting new business clients
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The State of the Network when I left the US (2001)• The Dot-Com boom spawned enormous web
agencies which soon collapsed
• Professionalization of new disciplines:
• International Institute for Information Design (IIID) Vision conferences bringing together interaction design, information design, ergonomics, typography
• Information Architecture Institute (IAI), 2002
• Interaction Design Association (IxDA), 2005
• IDEA conference (IAI), 2006
• EuroIA conference (ASIS&T + IAI)
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Some Years in France (2001-2011)• Teaching at
• Media Lab, Aalto University
• Master 2 Multimédia interactif, Université Paris 1 Panthéon-Sorbonne
• Mastère Spécialisé « Création et Production Multimédia », Télécom ParisTech
• Designer Interactif (2006)
• UX Paris (2009)
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Back in Boston• What’s New?
• Did I miss the American Revolution?
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Back in Boston• Everyone is either staring at or talking to their
phone
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Back in Boston
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Back in Boston: What’s Going On• Multi-channel communication strategy: web,
mobile, tablet, SMS, email
• Social media and SEO strategy
• Responsive Web Design (RWD)
• Gamification
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Mad*Pow’s Thought Leadership StrategyLearning from the Community Network Model
• Writing articles for professional journals and presentations at professional conferences
• Sponsorship for conferences and local organizations (Design Museum Boston)
• Organizing annual conference: Healthcare Experience Design (HxD)
• Webinars: free, online
• Educational Workshop Series: not free, in Boston
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Do we need SDN in a Twitter-Linked-In world? Some User Research:
• Michael Hawley and Usability Professionals Association (UPA, now UXPA)
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Mike’s Network Story (1)• Got involved through interest in user testing
and psychology
• UPA provided a forum, a place to converse with like-minded people
• Became president of the local UPA chapter
• Participation gave context to involvement and supported critical thinking
• Found value in a by-invitation email digest: U-Test
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Mike’s Network Story (2)• Finds less to learn today from UPA conferences
and discussions
• Professional interest has shifted to managing design
• Now interested in Design Management Institute
• Looking at workshops, seminars, course offerings from this organization
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Mike’s Network Story (3)• There are three factors that combine to make
involvement in a network valuable:
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InspirationalEntertaining
Practical/Functional
Do we need SDN in a Twitter-Linked-In world? Some User Research:
• Adam Conner and Twitter
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Adam’s Network Story (1)• Got involved in IxDA to share and post ideas
• Living in a rural area where creating local chapter was not possible
• Conversations did not progress, same topics came up over and over again
• Connections made via Twitter to IxDA colleagues proved to be more personal and useful than discussion groups
• Tweets are an outlet listen and to vent
• Twitter dialog + profiles are a way to meet people
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Adam’s Network Story (2)• Through Twitter, started to follow known people
in design
• When their tweets show up in your feed, you would see who they are talking to
• From that, click on that name, look at profile, look at tweets, choose to follow
• Starting fairly passive and blind, dialog grows into significant connections
• When you meet your correspondent at conferences you know each other and it builds
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Adam’s Network Story (3)• There are three factors that combine that make
using Twitter worthwhile:
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ImmediacyQuality
Mutual Interest
Adam’s Network Story (4)What makes Twitter such a useful networking tool?
• Twitter is like hanging out with friends
• Discussion groups form around existing shared interest while Twitter is more organic
• The walls are not there, you are talking to anybody, about any topic, topics can diverge and converge
• Those conversations may evolve into something serious and focused (beyond 140 characters): “love to continue this conversation…”
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Do we need SDN in a Twitter-Linked-In world? Conclusions (1):
Organizations attract with the values they project
• Local-Global organization
• Inclusion and participation opportunities
• Sharing of values, resources, tools
• Education opportunities
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Do we need SDN in a Twitter-Linked-In world? Conclusions (2):
• Online profiles (Linked-In, Twitter, etc.) are a way people judge each other’s value
• Discussion forums, email digests, posting comments are not great, but they never seem to go away
• Twitter, email, publications, conferences, workshops, webinars, web sites are all parts of the same professional ecosystem
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Do we need SDN in a Twitter-Linked-In world? Professional Conferences: the moment when you may start a relationship that could last for the rest of your life.
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High school dance, Amarillo, Texas, 1967
Thank You!
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Paul Kahn
Experience Design Director
Mad*Pow
Portsmouth | Boston | Louisville
www.madpow.com
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