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Network Solutions Radio Access Network (RAN) TELEBRASIL September 9th, 2014

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Marcos Sena, Diretor de Vendas

Information Security Level 2 – Sensitive © 2012 – Proprietary and Confidential Information of Amdocs

Radio Access Network Drivers

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Radio Access Networks need to evolve

12x data growth

ARPU will rise by just 2.5%

44% increase in CAPEX

Only 11% new revenues from

M2M etc.

Growing customer expectations Challenging network economics

Networks cost increases outstrip revenue growth

Any content on any device at

any time

High quality is expected

quality

Seamless provisioning across any

device

4x more data for the same

cost

Networks in 2018

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Radio Access Network Complexity

4

2010 Simple 2G, 3G networks LTE coming on stream

7 cells in busiest 1km2 area

Simple 2G & 3G networks with 2

carriers

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Radio Access Network Complexity

5

2016 18x mobile data growth

2G, 3G, LTE & Small cells 42 cells in busiest 1km2 area

Cell density increases 6x

2G, 3G & LTE networks with multiple carriers

Busiest 200x200m area needs 6 cells

with 3 carriers

Complex interactions between

HetNet layers

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Radio Access Networks

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Extend Customer Experience to the Network

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Train Station High data revenues Low revenue area

but high ARPU customers work here

Connect the dots between BSS, the RAN and QoE

Tourist Location High roaming revenues

Customer Value Driven

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Network performance KPIs identify, diagnose and resolve

problems only at a network level.

Network performance driven Customer value driven

Geo-located customer experience and revenue data identify,

diagnose and resolve problems at a geographic, customer and

network level.

Poor indoor coverage for

corporate customer

Poor throughput

for VIP customer

Coverage hole

Network status is

green

Focus on maximizing customer QoE

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Multi-vendor Optimization Platform

Automatic Intelligence Correlation

Mediation

Geo-location

Self-Optimizing Networks

KPI Analytics Radio Network Analytics

Visualization, Dashboards and Reports

RAN Configuration

RAN Performance

RAN Call traces Customer Value

Customer Experience Analytics

Vendor Agnostic

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Self-Optimizing Networks

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Reduce OPEX Cut manual tasks by

60%

Improve Experience Cut dropped voice calls by

20%

Delay CAPEX Increase data throughput by

10%

Vendor agnostic Not tied to a network equipment

vendor or technology.

Maximize network potential Proven centralised, software

driven, automated optimisation of the radio access network.

Customer value driven Leverages customer

experience, location and value to focus optimization.

Software driven automation

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Delivering Proven Operator Impact

NETWORK & CUSTOMER DRIVERS Pressure on CAPEX and OPEX >50% of

spend is in RAN

Scarce engineering skills

10x Growth in RAN size and complexity

Customer traffic to increase by >500%

>80% of problems in RAN

>40% of experience is network

PROVEN OPERATOR IMPACT

Delay Network CAPEX Increase data throughput by

10% Tier 1 European operator

Speed up Deployments Streamline workflows to

speed up rollouts by

10x Tier 1 NA operator

Improve Quality Reduce day one RAN

quality issues by

70% Tier 1 NA operator

Improve Experience Cut corporate customer experience problems by

75% Tier 1 European operator

Plan, Build, Launch Maintain, Operate Control / Monetize / Manage & optimize

Build Plan Launch Maximize Customer Experience

Increase Network ROI

Deploy new technologies quickly

and efficiently

Ensure new network investment delivers

maximum ROI

Deliver a high quality network experience

on day one

Understand, Improve & Differentiate on

Experience

Optimize network performance and

capacity

Analyze

Analysis

Assess network & impact customer

experience

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A Complete Set of Radio Access Offerings

Prod

uct

RAN

Ser

vice

s

Network Planning Analysis Launch Optimization On-going Management & Optimization

Pre-launch Optimization

Managed Network

Acceptance

Post-launch Optimization

Network Expansion Planning

Networks performance vs Subscriber

revenues

Revenue maps & business targets

Smart Cell Placement

Small cells rollout

solution

Network Management &

Optimization

Customer Experience

Improvement

Network Performance Improvement

Strategic Capacity Maximization

Net

wor

k Li

fecy

cle Plan, Build, Launch Maintain, Operate

Control / Monetize / Manage & optimize

Build Plan Launch Maximize Customer Experience

Increase Network ROI

Deploy new technologies quickly

and efficiently

Ensure new network investment delivers

maximum ROI

Deliver a high quality network experience

on day one

Understand, Improve & Differentiate on

Experience

Optimize network performance and

capacity

Analyze

Analysis

Assess network & impact customer

experience

Self-Optimizing Networks

Automatic Intelligent

Correlation

Customer Experience

Analytics (GEO)

Network Acceptance Benchmarking

Small Cells / Smart Cell Placement

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Assess Customer Experience

Asses the quality of network experience

delivered to key corporate customers at their

locations of business.

Identify customers with high churn risk

Corporate customer experience

Network quality at key locations

High value segment demand

Understand where high value customers are using

the network and the coverage and capacity

delivered to them.

Establish revenue impact of poor quality.

Establish network quality delivered to high value locations such as train

stations, shopping malls and tourist attractions

Benchmark against

competitors’ performance

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Smart Cell Placement Intelligent analysis of poor network experience areas

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Accurately Identify Hotspot Locations View problem coverage and congestion areas with an integrated view of network driven and business data

Maximize network ROI with intelligent planning Calculate the value of each hotspot to create a prioritized list of candidate cell sites

Prioritize small cell placement based on customer value Target poor network experience locations frequented by high value customers first

Integrates with Amdocs Small Cell Solution to provide an end to end solution to position, plan and project manage small cell rollout.

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Rollout Networks Quickly Amdocs Rollout For Small Cells Solution

Using OSS On-the-Go

Rollout solution An automated planning and project management solution that reduces costs and speeds up planning and deployment of mobile and fixed networks

Customer value driven Maximize ROI by targeting small cells using geo-located demand, revenues and demographics

Catalog based An end-to-end catalog driven planning, design, and rollout solution for Next Generation Networks.

Automated Replace manual internal order handoffs with overall project coordination and control. Orchestrate across field, backhaul, supply chain, third-party resources

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Rollout Networks Quickly Automate The Rollout Process

Initiation Construction Optimization Design Planning

Validate Backhaul Solution

Initial Solution Approval

Conduct Kick-Off

Create Location

Site Walk Network Design

Project approvals

Establish Initial Backhaul Options

Install Equipment

Provision Inventory

Telco Ready

Order Transport

Create Project

Project Close Out

Validate Address

User Experience Hotspot Identification

• Catalog driven process automation

• Guided user tasks • Network and human

resource management • Automated resource

levelling • 3rd Party Partner Mgt.

Where to locate small cells?

Dynamic process and project

management

Plan and Design

• Coverage hotspots • Capacity hotspots • High-value users, VIPs • Churn propensity • Business

Intelligence Analytics

• Based on ActixOne

• Guided Tasks • One trip install • Centralised information • Configure and turn-up from

mobile device • Bar code/RFID

tagging

Installation

Guided Field-Force Tasks

Import cell locations

Assign field user tasks

OSSOTG

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Rollout Networks Quickly Network Acceptance

Reduce vendor under delivery Improve launch quality by

70%

Shorten acceptance process Cut time and effort by

75%

Risk Who is Responsible

Who is Impacted

Network rollout is

not on time

Network equipment

provider Operator

Delivered network is

not on quality

Network equipment

provider Operator

Maximize network ROI Ensure substantial network investment delivers clear network differentiation Customer experience driven Automated network acceptance measures performance against contractually agreed customer experience KPIs Manage vendor delivery Centralized governance of delivery progress and performance prevents vendors from trading off network quality to meet delivery deadlines.

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Self-Optimizing Networks

Delay CAPEX Increase data throughput by

10%

Improve Experience Cut dropped voice calls by

20%

Redeuce OPEX Cut manual tasks by

60%

Maximize network potential Centralised, software driven, automated optimization of the radio access network.

Vendor agnostic Not tied to a network equipment vendor or technology.

Customer value driven Leverages customer experience, location and value to focus optimization.

Deployed Successfully deployed at mobile operators delivering real network performance improvements.

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Maximize Customer Experience Customer Experience and Value Geo-location

Revenue map for iPhone 5 customers

$15k

Geo-locate every subscriber Map subscriber experience and demand down to the street / block level for next generation visibility

Real coverage & demand Understand how the mobile network drives actual customer quality of experience

Build revenue maps Link with Amdocs BSS data to build accurate pictures of demographics and revenues for each location

Differentiate on customer experience Target network investment and optimization for maximum revenue impact

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Maximize Customer Experience Customer Experience For Corporate Customers

Improve VIP Experience Cut corporate experience issues by

75%

Resolve issues quickly Cut investigation time by

80%

Measure corporate experience Establish corporate customer experience at a geographic level to differentiate on customer experience SLA’s for corporate campuses Measure coverage, capacity and quality of experience delivered to corporate campuses Quality of Experience Track corporate customers to identify when and where experience issues occur and their underlying cause in real-time Drive rollout and optimization Take action through optimization and network rollout

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Monetize the network Critical Network Insights for Big Data

Big Data

Network insights for Big Data Accurate, actionable customer location and network experience data in near real time Churn reduction Smart proactive retention with knowledge of true customer experience and business impact Proactive Care Provide customer facing workforce with near real time visibility of customer network experience Sales & Marketing Targeted and personalised product offerings e.g. by persona, QoS, location & time of day

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ANALYTICAL DATABASE

CHANNELS

Monetize the network Critical Network Insights for Big Data

BI/DW UI

Report

CRM

Web

Device

Business Logic

INTEGRATION ACTION

Campaign Management

Online Ad Targeting

BSS

B/OSS Enterprise

Data Warehouse

DPI

Network Sources

CDRs, PCRF, HTTP traffic, app stores, mail, video, gaming Analysis

Dashboard

Real time* Detection / Action

Transformation

Collection

Extract

Profiling

Predictive Modeling

Detailed Data

Summary Data

Customer Digital Profile

Ad Networks

Ad Server

*Low Latency

Data Enrichment (Wikipedia, IMDB,

Census)

Social Networks Likes, Posts, Interests..(opt-in)

Customer Genes

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Case Studies

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Our Impact On Results

Improve Quality Reduce day one

RAN quality issues by

70% Tier 1 NA operator

Managed Network Acceptance Amdocs Managed Network Acceptance solution is used by a T1 in NA to ensure on-time, on-quality and on-budget rollout of their LTE, small cell and DAS networks.

Amdocs helped the T1 Operator to: • Identify that 70% of sites initially failed contractual KPI • Delivered on-time, on-quality and on budget LTE

rollout • Measured contractually agreed quality KPIs • Ensured vendors met their performance and quality

obligations

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Our Impact On Results

Improve experience Cut corporate

customer experience

problems by

75% Tier-1 EU Operator

Customer experience driven optimization Amdocs enabled Tier-1 EU operator to resolve customer experience issues impacting corporate customers

Amdocs: • Fixed misalignment of network quality measurement

and customer experience • Delivered customer-centric network performance

management • Uses geo-located customer experience to detect

location, time and customer impact of poor network quality….and fix

• Identified and resolved RAN quality issues impacting a high value corporate account

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Our Impact On Results

Delay Network CAPEX

Increase data throughput by

10% Tier 1 European

operator

Improve Experience Reduce dropped calls

by

30% Tier 1 LATAM operator

Optimization & Self-Optimizing Networks Amdocs is driving network improvements that enable mobile operators to improve customer experience, delay CAPEX and reduce OPEX.

For Tier-1 operators Amdocs has: • Delivered software and services that have maximized

network ROI • Implemented centralized (C-SON) solutions that

automate key use cases on 2G,3G and LTE • Cut dropped calls by 30% over a 3 month period • Increase UMTS traffic by 30% • Reduce triage time by 50%

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Our Impact On Results

Speed up Deployments

Streamline workflows to

speed up rollouts by

10x Tier 1 NA operator

Rollout Acceleration Amdocs is enabling T1 in NA to rapidly roll out networks with Small Cell and Macro Cell Solutions

• Prioritise coverage black spots and capacity hotspots - customer and revenue impact

• Manage new locations (bus stops, public buildings) and new devices

• Dynamically generate the most efficient rollout plan • Automatic handover from engineering to construction

to operations with 100% data accuracy • Best practice Indoor and Outdoor Rollout Processes

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Thank you