Netquest US corporate short_Q1_2015

“Leaders in collecting online data in Latin America, Spain and Portugal”

13 years of experiencein Latin America, Spain& Portugal

• Founded in 2001

• The first online panel in Spain in 2006

• Panel in Mexico and Portugal in 2008. Brazil, Argentina, Chile and the rest of the region in 2010

• More than 400.000 panelists truly active (ISO measured).

• > 5M completed surveys in one year.

• > 2.500 projects delivered annually.

Innovation throughpropietary technology

• We believe that investing in research and development is the only way to innovate.

• A team with more than 10 developers specialized in online data collection and in panel management solutions.

The qualitypanel

• The first panel “by invitation only” in Latin America, Spain & Portugal.

• Local operations and panel management to provide a closer service.

• The only panel in the region accredited with ISO26362 quality standard, specific for online access panels.

• Maximum transparency.

OUR VALUES

WWW.NETQUEST.COMSão Paulo | Mexico City | Santiago de Chile | Bogotá | Barcelona | Madrid | New York

We care about the quality of the information obtained through the Internet that is why we founded

“NETQUEST Research On Research Online”

With RECSM’s collaborationA research group based in the Pompeu Fabra University (BCN) which is focused in doing fundamentalresearch on questionnaire design, evaluation of survey questions, fieldwork strategies, interviewereffects, data analysis, etc.

Under the tutelage of Prof. Willem SarisPioneer sociologist from Utrecht University and PhD in Social Sciences from the University ofAmsterdam. His main specializations are structural equation modeling and the methodology of surveyresearch, fields in which he has published extensively.

R2Online launches this new project that aims to identify sociodemographic variables that must becontrolled to ensure the representativeness of an online sample. It considers the differences betweenthe Internet user and non user population in each country of the region.

Project: Online representativeness in Latin America

WWW.NETQUEST.COM

COMITTED TO SCIENTIFIC RESEARCH


Obtaining sample

Ad-hoc SamplingOnline TrackingOnline OmnibusAdTrackingIn-Home User Test

Survey programmingand collection applicationsOnline SurveyOnline Usage DiaryData Collection Application

Data ProcessData tabulationCoding of Open ended questionsFiles processingDelivery in 24h (48h if coding included)

Proprietary software licensesSurvey Manager (surveytool)Proprietary Panel (panel management of ourpanelis

Survey rewarding

Unique points system with more than 7.000 gifts, designed to reward survey participants

“Sample solutions, data collection, processing & rewarding”

THE CONTEXT – PRODUCT LINES

SOFTWARE

INCENTIVATION SERVICES

SAMPLINGSERVICES

SCRIPTINGSERVICES

DATAPROCESS

Dedicated PanelMystery shopperDouble Insight…+8 services

São Paulo | Mexico City | Santiago de Chile | Bogotá | Barcelona | Madrid | New York WWW.NETQUEST.COM

“Sample solutions, data collection, processing & rewarding”

Online Audience Metering


MX: 134.793

Central America*: 6,936

CL: 57,914

BR: 181,064

VE: 5,315

*Central America: Costa Rica, DominicanRepublic, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Puerto Rico.

*Rest of South America: Ecuador,

Bolivia, Paraguay, Uruguay.

Panel size calculated according to ISO 26362 standards: number of panelists who have participated, at least, in one survey during the last year.http://www.netquest.com/papers/panelbook_en.pdf

WWW.NETQUEST.COM

PANELS IN LATIN AMERICA, SPAIN AND PORTUGAL

ES: 121,176

AR: 88,562

CO: 67,388

PE: 26,008

Rest of South America*: 9,867

PT: 32,502

São Paulo | Mexico City | Santiago de Chile | Bogotá | Lisbon | Barcelona | Madrid | New York

Transparency

• We measure our panels size according to ISO26362 standards (panelists who have participated in the last year), without ambiguities.

• We can report where has each panelistbeen recruited and how many suveyshe has completed during the last year.

“Netquest is the only panel in the region certified with thespecific ISO Standard 26362 for access panels”

Quality and reliability

• Recruitment “by invitation only”.• We reward the registration.• We reward all participations, including

filter-outs.• We do not over-survey: 1-2 surveys per

month.• Participation quality controls:

• Data matching between survey and registration data.

• Open questions ‘control.• Response time’ control.

+

WWW.NETQUEST.COM

THE ONLY PANEL WITH ISO


“Our CONTINUOUS PROFILING technology allows us to get to know more panelist’s data… without wearing them out”

WWW.NETQUEST.COM

A DEEP PANEL

We improve sample selection.• Less wearing out• Better price

SELECTION

4

We select the sample in an accurate way. A predictive participation system avoids many unnecessary invitations.

SAMPLE

1Filtered panelists are redirected to an internal survey.They recive rewards for that collaboration= loyal participants

FILTERED

2

PROFILING

We enrich the panelistprofile in each participation with more data:• Household composition• Health• Automotive• Telecommunications

… up to 50 modules

3


Our panel is “closed”, it does not allow voluntary registration. We recruitpanelists through personal and single use invitations, which are sent through awide range of local and international websites we collaborate with.

Less self selectionLower duplicates riskWe recruit ‘hard to reach’ profiles selectively

Netquest is the panel that most invests in participation rewarding. We have anexchangeable points system and we reward every participation, even if therespondent’s profile do not match the target of the project (filtered).

Less self-selectionVariety of incentives = variety of profilesCapacity to obtain responses to difficult projects

CLOSED PANEL

HIGH REWARDING

WWW.NETQUEST.COM

LOWEST SELF-SELECTION


“The biggest panel rewarding program in Spain, Portugal and LATAM”

NICEQUEST INCENTIVE SYSTEM

nicequest.com

• > 7.000 gifts to choose at our (localized) web-shops

• > 400.000 gifts delivered 2013

Offer: Customized Collaboration Models

• Including a full outsourcing of incentive system to Netquest

• 100% Integration and personalization with corporate website

• Possible sub-segmentations (countries, user profiles etc.)


CONTACT

Bruno ParoManaging Director USA & [email protected] +1 310.614.0641

Quotation Desk for North American Clients: [email protected]


Netquest US office: 902 Broadway, 6th&7th floor, New York, 10010, USA

Cristián EnriquezBusiness Developer USA & [email protected] +1 323.812.1967



Netquest US corporate short_Q1_2015

Documents

Transcript of Netquest US corporate short_Q1_2015