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Transcript of Neto
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ONDE ESTÁ A CRIATIVIDADENA CAMPANHA PUBLICITÁRIA
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A Bullet tem 21 anos.NÃO TEM SEQUER UM DEPARTAMENTO DE
MÍDIA.NUNCA VEICULOU UM ÚNICO ANÚNCIO OU
FILME.
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A GENTE VIVE DE BUZZ.
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A GENTE APRENDEU A VIVER DE BUZZ ONOFF
LINE.
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“Eu só vou acreditar no twitter no dia que ele
resolver o problema do cliente.”
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FIAT 256.713
VW 208.503
FORD 187.758
GM 175.144
HYUNDAI 161.963
PEUGEOT 148.743
RENAULT 126.723
HONDA 41.545
TOYOTA 37.507
SUZUKI -
INVESTIMENTO (ANO)
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Divulgação Multiplataforma
Participação via Hotsite + Twitter
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CRONOGRAMA
NACIONAL
FASE I
DIVULGAÇÃOATL
CONCURSO
ATIVAÇÃO
Pontos de contatoConcessionárias
FASE II
SP, RJ e BSB
CONCURSO
Pontos de contatoConcessionárias
FASE III
SP e RJ
MIDIASOCIAL
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Ponto de Venda Midias Sociais
Cross Marketing Out of Home
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RESULTADOS
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Fonte: Relatório Google Analytics.
295.380 visitas
1.892,214 pageviews
00:04:57 tempo médio por visita
Alta profundidade de navegação: média de 6,41 páginas por visita
Visitantes de 110 países
259.139 visitantes únicos
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Cidades (top 5)
259.139 visitantes únicos
Fonte: Relatório Google Analytics
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88,2% dos acessos originaram de sites
ou banners
Fonte: Relatório Google Analytics
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Páginas mais acessadas (Page Views)
Fonte: Relatório Google Analytics
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Mais de 100.000 seguidores30.947 seguidores participando ativamente e emocionalmente envolvidos com a ação e o SX4
Durante as 24h do dia os seguidores interagindo
entre si e com o SX4
Mais de 20.000 vezes o @sgasx4 foi citado
Fonte: Relatório Viralheat
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1.157,453 pessoas impactadas direta ou indiretamente no Twitter
Fonte: Relatório Viralheat
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420.000 followers indiretos
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“a minha participação em uma experiência que muda o conceito
de promoção, de concurso.”
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FIAT 256.713
VW 208.503
FORD 187.758
GM 175.144
HYUNDAI 161.963
PEUGEOT 148.743
RENAULT 126.723
HONDA 41.545
TOYOTA 37.507
SUZUKI 700
INVESTIMENTO (ANO)
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