NetIQ Confidential - Internal Use Only What’s New with WebTrends7 January 2005.
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Transcript of NetIQ Confidential - Internal Use Only What’s New with WebTrends7 January 2005.
NetIQ Confidential - Internal Use Only
Getting the complete view of your web results
WebTrends is committed to providing you a comprehensive view into your business, and making it easier for you to accelerate your results.
Campaign Performance
Search Engine Results
Content Effectiveness
Navigation Analysis
CustomerSelf-Service
Commerce Analysis
AudienceSegmentation
NetIQ Confidential - Internal Use Only
New Enhancements to WebTrends 7
Campaign Performance
Search Engine Results
Audience Segmentation
Campaign Performance
Search Engine Results
Content Effectiveness
Navigation Analysis
CustomerSelf-Service
Commerce Analysis
AudienceSegmentation
NetIQ Confidential - Internal Use Only
Email Campaign Performance - Visually pinpoint where email campaigns are losing prospects with integrated email-web analytics
• View your metrics right over the email creative itself
• Advanced Email 5 point conversion report
Search Marketing - Determine the effect that search engine rank has on revenue
• Combine Organic and Paid metrics in a single report
• Integrate with insight from other application to include ranking
Audience Segmentation - Easily identify profitable visitor segments and visually compare their behavior and conversion
• Take advantage of predefined segments (New & Repeat Visitors, First time and Repeat Buyers) against any report or create your own custom report
• Now take advantage of these new segments directly in SmartView
Extending WebTrends 7 with Unmatched Conversion Analytics
NetIQ Confidential - Internal Use Only
Problem:
• 66% of marketing executives use clickthroughs to measure ROI*
• Multiple metrics from multiple applications
• Difficult for marketers to act on results
Solution: WebTrends + ExactTarget See all performance metrics right
on your email Complete Scenario Analysis from
Open to Sale Compare email performance to
your other campaigns in one easy to interpret drilldown report
Email:Pinpoint where your email is losing prospects
*Jupiter Research “Cautiously Closed Loop”, March 2004
NetIQ Confidential - Internal Use Only
Integrated Email-Web
Analytics“The objectives we've outlined for our web site and our email marketing programs are the same: to develop relationships with consumers, reinforce loyalty to our brands, and ultimately drive sales.”
“For the first time, we'll be able to measure the effectiveness of these touch points and analyze consumer behavior in an integrated manner.”
Joel Reimer, Manager of Interactive Marketing, The Scotts Company
NetIQ Confidential - Internal Use Only
Search:Determine the effect rank has on revenue
Problem: Difficult to correlate the pay off
of an improved ranking Multiple metrics from multiple
applications Multiple tags from multiple
vendors
Solution: WebTrends + WebPosition First report to tie rank to
revenue One resource for complete
view into search results Easily stay on top of changing
rankings and their effect
NetIQ Confidential - Internal Use Only
Integrated SEO Solution"We used to deploy several different tools to measure and track organic, paid and shopping engine rankings. But now with the integrated WebTrends / WebPosition solution, we have a complete closed-loop solution to easily measure and track the full lifecycle of our search engine marketing efforts.”
Kent Lewis
President, Anvil Media & recognized SEO expert
NetIQ Confidential - Internal Use Only
Segmentation:Easily Identify which Segments Drive Business
Problem: Business optimization does
not occur in aggregate Segmentation approaches
vary by customer Behavioral differences must
be visually intuitive
Solution:
WebTrends SmartView segmentation
Persistent, customer-driven segmentation
Segments can be easily correlated with most reporting categories
NetIQ Confidential - Internal Use Only
Problem: Analytics solutions are
weak on custom reporting Vendor involvement or
complex VB-script/SQL knowledge required
Solution: WebTrends Custom Reports Easy-to-access, wizard-
based custom report interface
Reports are immediately available within the WebTrends desktop for all users
Easily extend data in SmartReports
Interactive and Accessible Custom Reports: Create Any Report on the Fly
NetIQ Confidential - Internal Use Only
Interactive and AccessibleSmartReports Database: Client Side Database Reporting
Problem: ASP-based data warehouses are
difficult and expensive to access Integration of sensitive data with
ASPs requires transmission of the data to a third party
Solution WebTrends SmartReports
Database A client-side database for easy,
local, wizard-based data integration Viewable as pre-formatted
WebTrends SmartReports for Microsoft Excel, or through any BI tool.
Integrated menu and toolbar in Excel for one-click updating of real-time data
NetIQ Confidential - Internal Use Only
Interactive and AccessibleAd Hoc Query: Refine Your Results on the Fly
Problem: Web analytics provide
mountains of data Difficult to receive precise
answers
Solution: WebTrends Ad Hoc Query Refine any WebTrends report Set conditions and operators to
probe deeper into your results Quickly pinpoint the precise
factors influencing your web results
NetIQ Confidential - Internal Use Only
Additional enhancementsHelping you get the most out of WebTrends
WebTrends Resource Center: Getting Started and How To Guides –
Leverage resources to help you get WebTrends implemented quickly to meet your primary business objectives
Business tools to help you interpret and create valuable WebTrends Reports – Access demos by industry professionals, case studies, online training and business resources to help you leverage WebTrends to improve your marketing efforts, conversion and site design.
Benefits: Get WebTrends up and running quickly Understand where to focus your efforts and
how to take advantage of results immediately
Leverage WebTrends expertise to understand how to optimize your site for improved acquisition, conversion and retention of your prospects and customers.