Netherlands International Marketing

20
The Netherlands Corey Armend | Kristina Bader | Vrushali Kumathe

Transcript of Netherlands International Marketing

Page 1: Netherlands International Marketing

The Netherlands

Corey Armend | Kristina Bader | Vrushali Kumathe

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Location

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The People

Population16.7M

Age distribution

0-14 years: 17.1% | M/F ratio: 1.05

15-24 years: 12.2% | M/F ratio: 1.04

25-54 years: 40.8% | M/F ratio: 1.007

55-64 years: 12.9% | M/F ratio: .997

65+ years : 17.1% | M/F ratio: .808

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Dutch

official language | 90%

Frisian

2.2%

Turkish & Arabic

0.6%

English

Second language

The Language

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Servicesaccounts for half the national income

transportation | logistics | distribution | financial services |

tourism

Agriculture |Creative | Chemicals

Energy | Technology | Horticulture

Life Sciences | Water

Major industries

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Labor force

7.9M

#2 in the European Union

Ranked highly on its business-friendly

practices and efforts to reduce the red tape

phenomenon.

The workforce

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Constitutional Monarchy

&

Parliamentary Democracy

Constitution

Monarchy

Representative democracy

The rule of law

Decentralization and unity

The government

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Prime Minister

Mark Rutte

The government

Queen

Beatrix

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• Vincent Van Gogh

(artist)

• Rembrandt (artist)

• Eddie Van Halen

(musician)

• Tiesto (DJ)

• Afrojack (DJ)

• Armin Van Buuren

(DJ)

• Doutzen Kroes

(model)

Major icons

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ReligionChristianity up until 20th century

Currently secular

ArtRembrandt | Van Gogh | Vermeer

Pointillism | Cubism | Futurism | Expressionism

| De Stijl

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Typical meals

Hodgepodge

meat | potatoes | vegetables

Stew

sauerkraut | bacon | sausage

Poffertjes

mini pancakes | powder sugar | butter

Malnutrition rates

25% adults and 20% of children

were admitted to hospital for malnutrition each year

Living conditions

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Little space

studio apartments | traditional apartments |

small homes

2 room average

average home price

€232k EUR | $321k USD

housing

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Gezin

nuclear family | pets

Familie

extended family

Kin groups

relatives by marriage | relatives by blood

The family

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45%

of population is married

Monogamy

strictly enforced

Gay marriage

legal

marriage

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Equality

men & women are equal before the law

Conventional

breadwinners | house makers

38%

of the workforce is female

Role play

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Gross Domestic Product

$772B USD

Average Family Income

$25.5k USD

*40% of the population = 20% of wealthy

citizens

The economy

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Introduction

shake hands | say last name

direct

Yes or No answers

Relationship

cooperation & trust > performance

Business customs

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Ranked 9th best in the world

99% Literacy Rate

Compulsory education until age 18

High School

based on performance level

VMBO | HAVO | VWO

College

University of Twente | University of Amsterdam

education

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Gin was invented in the Netherlands, originally for medicinal purposes

The Dutch are the tallest people in the world, men average at 6 ft, women at 5.6 ft

Exports the largest proportion of beer of any country in the world

Largest exporter of cheese in the world

Bicycle capital of the world. There are 18million bicycles in the country

On average, a person will cycle 900 km per year (560 miles)

Fun facts

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Thank you | Dank u