2005  

2013  

2014  

•  Founded  by  Reed  Has.ngs  and  Marc  Randolph  •  World’s  leading  internet  subscrip.on  service  •  DVD  By  Mail  •  1/3  of  all  US  internet  traffic    •  Cable  TV  Killer  

MMK 2015 – Introduction to Creativity Marketing

Introduction

Subscribers  

Creative Features

MMK 2015 – Introduction to Creativity Marketing

Personaliza6on    

Content  Marke6ng    

Data  

Emo6ve  Adver6sing  

Convenience    

Availability  

1997  

Competition

2007  

2006  

POD POP

Selection: Over 60,000 High convenience Personalization: internal & external Local Adaptation

Price: $7.99 Availability throughout all main devices. Complete Web Catalogue Available

Selection: 30,000 – 40,000 Not flexible to internet speed Use only Internal data Faster availability (TV Shows)

Selection: 40,000 Amazon.com Offers (cross-selling) Do not play in Apple TV and gaming devices No recommender system

MMK 2015 – Introduction to Creativity Marketing

Competition

MMK 2015 – Introduction to Creativity Marketing

•  NeDlix  produces  exclusive  content    

•  Targeted  to  the  audience  •  Release  of  full  seasons    

•  Convenience    

•  Family  plan  •  DreamWorks  Anima6on  -­‐  Children’s  Content  

 •  Partnership  with  Tech  companies    

•  NeDlix  buPon  on  remote  control    

Customer Value Creation