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1www.netbookmedia.com08.04.23
Netbook Media Digital Network
Internet and TURKEY
Turkish internet market with 30,000,000+ users
Age Split of TR Online Population
Age 8-17 Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45+
Gender Split of TR Online Population
Female Male
Internet Usage in Turkey
%45.96Home %31.21
Internet Cafe
Connections from?
%37.52Work
Internet Usage in Turkey
%18.94 of household have internet access
Internet Usage in Turkey
%29.46 of house holdindividuals using computer%26.67 of them are online.
TR Internet Market
* AdvantagesTurkish users are extremely dynamic
Fast growing penetration
Advertisers believe in medium
World quality products and services
International players are interested in market
Response rates are over world averages
TR Internet Market
* Disadvantages
Infrastructure is deficient and expensive
Advertisers do not have a settled strategy for medium
Negative PR
Decision makers are lack of knowledge
Turkey do not have a settled strategy
TR Online Spending – Display Ad.
TR AdSpending - 2007
Medium $ %
TV 1.328.301.887 52,9%
Press 852.830.189 34,0%
Outdoor 177.358.491 7,1%
Radio 83.773.585 3,3%
Internet 40.000.000 1,6%
Cinema 27.169.811 1,1%
Toplam 2.509.433.962 100%
TR Internet Market
MSN
Microsoft was working with a local sales house until July 07. By the end of fiscal year MSN declared their direct sales activity and limited Netcom’s sales activities.
High penetration of MSN Messenger is one of most significant reason of Microsoft’s %25 share in online market.
Microsoft latest declared user number is 25 million users. This figure contains dublications. Unique user rates are estimated as 18 million.
Especilay IM service of Microsoft has a dominating market share.
High reach level, low cpm packages and with brand power, Microsoft was the leader of online advertisement market in Turkey.
Direct contact with agencies by limiting sales house created a negative effect in market. Agencies and clients met with heavy rules and globally set rules. Sales
house was buffering these negative effects.
Medyanet
Medyanet is internet network of Turkey’s biggest media group Doğan Group. %80 of Medyanet’s revenue is Hürriyet.com.tr , Milliyet.com.tr.
Even network’s inventory is containing around 40 web sites these two leading news papers web sites are dominating the revenue.
Medyanet recently lost one of the most important blog sites of Eksi Sozluk(Sourtimes) off their inventory. Also magazine group of Doğan left Medyanet and agreed new founded Net Book Media for their web sites
sales.
Mynet.com
First Turkish content portal Mynet is one of the biggest players in online market.
Even they are generating around 1 billion traffic monthly they can only sale very minor percentage of this inventory.
By the end of the year Mynet and their global investor Tiger bought %50 of yonja.com which is one of the biggest community web sites in Turkey.
Mynet also founded a new company with Wunderloop based on behaviour targeting model in 2008.
16www.netbookedia.com08.04.23
Netbook Media Digital Network
Netbook Media is one of the fastest growing ad-networks in the Turkish industry. We strive to target the desired audience in over 7 categories, by essentially maximizing ROI on performance campaigns and increasing awareness for all branding campaigns.
Network Media assists publishers monetize all their traffic instantly and maximize their revenue generation by connecting them with a network of over 4000 advertisers and 2 billion impressions, that is served on a monthly basis.
NetBook Media
• Group of companies with a history of 34 years and consistent success.– 2005 revenue: 185 million USD– 2006 revenue: 247 million USD– 33% growth per annum
• 8 companies each of which is specialized in a different branch of marketing and communication.
• In cooperation with Saatchi & Saatchi since 1985, with Zenith media since 1996.
• Long-lived client relations: – 24 years with Kent, 23 years with Eti,
5+10 years with P&G, 12 years with Sütaş
Güzel Sanatlar Group
An innovative project group working on Direct Marketing
A media planning and buying agency with an expertise on radio broadcast
Technically well-equipped post-production company
Turkey’s leading TV producer
Leading media planning and buying agency
A technology company developing and marketing interactive tv and pay tv systems
Turkey’s leading full-service advertising agencyGÜZEL SANATLAR SAATCHI & SAATCHI
Digital Media Planning and Design Agency
Digital Network and Marketing Company
3rd media agency established to serve brands with “More media” approach
Güzel Sanatlar Group
Leading media planning and buying agency
media agency of the year
3rd media agency established to serve brands with “More media” approach
Turkeys Leading production Company
Netbook Media
• Experienced & Dynamic team
• Güzel Sanatlar Groups synergy
• Independent Network Organization
• High penetration and credit in market.
Netbook Media
• Experienced & Dynamic team
– Agency origin employees knows and understands needs agencies and advertisers.
– Experienced sales team have a powerful network in both agencies and advertisers.
– Our project team is experienced in both media and design.
25www.netbookedia.com08.04.23
Netbook Media Digital Network
In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users.
Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.
26www.netbookedia.com08.04.23
Netbook Media Digital Network
Netbook Media sells the advertising space with-CPM-CPC-CPL
27www.netbookedia.com08.04.23
Netbook Media Digital Network
Where are we ?We serve Digital Advertising Marketplace with 61 publishers.
The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp.
Reached Unique Visitors;28.8 M unique visitors.
28www.netbookedia.com08.04.23
Portal Category Inventory
Publishers : 1 Impressions : 800.000.000 Imp. Mainpage Impression : 50.000.000 Imp. Unique Visitors : 8.000.0000
Publishers Yahoo!
29www.netbookedia.com08.04.23
News Category Inventory
Publishers : 7Impressions : 604.846.500 Imp.Mainpage Impressions : 305.520.000 ImpUnique Visitors : 28.817.676
Publishers Haber7, HaberTurk, Memurlar.net, Samanyolu Haber, Gazeteoku, Haber3
30www.netbookedia.com08.04.23
News Category Inventory
145.000.000 Imp..
6.090.100 U.V.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
News
83.590.000 İmp..
Monthly Mainpage TrafficMonthly Mainpage Traffic
31www.netbookedia.com08.04.23
News Category Inventory
165.000.000 Imp..
7.500.000 U.V.U.V.
NewsNews
90.000.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
32www.netbookedia.com08.04.23
News Category Inventory
121.000.000 Imp..
6.100.000 U.V.U.V.
NewsNews
60.000.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
33www.netbookedia.com08.04.23
News Category Inventory
59.400.000 Imp.
2.339.000 U.V.
NewsNews
22.000.000 Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
34www.netbookedia.com08.04.23
News Category Inventory
35.443.800 Imp..
2.391.000 U.V.
News
26.653.000 Imp..
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
35www.netbookedia.com08.04.23
News Category Inventory
42.432.000 Imp..
2.365.000 U.V..
News
12.295.300 Imp..
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
36www.netbookedia.com08.04.23
Finance Category Inventory
Publishers : 3 Impressions : 3.456.500 Imp. Mainpage Impressions : 1.300.000 Imp Unique Visitors : 135.570
Publishersİnternet Finans,Capital, Ekonomist Online
37www.netbookedia.com08.04.23
Finance Category Inventory
1.500.000 Imp..
70.000 U.V.U.V.
News / FinanceNews / Finance
1.000.000 Imp..
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Finance Category Inventory
500.000 Imp..
25.000 U.V.U.V.
News / FinanceNews / Finance
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Finance Category Inventory
1.500.000 Imp..
35.000 U.V.U.V.
News / FinanceNews / Finance
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
40www.netbookedia.com08.04.23
Publishers : 4 Impressions : 77.690.000 Imp. Mainpage Impressions : 17.296.000 Imp Unique Visitors : 4.260.000
Publishersİnternetspor, HT spor, Spor3, Ofansif
Sports Category Inventory
Sports Category Inventory
45.725.000 Imp..
2.592.718 U.V.
News / SportsNews / Sports
8.750.000 Imp..
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Sports Category Inventory
18.000.000 Imp..
950.000 U.V.U.V.
News / SportsNews / Sports
5.000.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Sports Category Inventory
13.686.000 Imp..
657.500 U.V.U.V.
News / SportsNews / Sports
3.501.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Sports Category Inventory
278.360 Imp..
60.000 U.V.U.V.
News / SportsNews / Sports
45.000 Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
45www.netbookedia.com08.04.23
Technology Category Inventory
Publishers : 5 Impressions : 30.874.000 Imp. Mainpage Impressions : 4.242.000 Imp. Unique Visitors : 6.208.000 U.V.
PublishersChipOnline, PC Net, Hardwaremania, Level Online, Mobil İletişim
Technology Category Inventory
18.310.500 Imp..
2.532.000 U.V.U.V.
TechnologyTechnology
2.958.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Technology Category Inventory
5.545.000 Imp..
2.436.000 U.V.U.V.
TechnologyTechnology
302.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Technology Category Inventory
2.591.000 Imp..
851.000 U.V. U.V.
TechnologyTechnology
27.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Technology Category Inventory
2.750.000 Imp..
123.000 U.V. U.V.
TechnologyTechnology
900.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Technology Category Inventory
1.678.000 Imp..
266.000 U.V.U.V.
TechnologyTechnology
55.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
51www.netbookedia.com08.04.23
Youth Category Inventory
Publishers : 20 Impressions : 879.775.649 Imp. Mainpage Impressions : 86.938.622 Imp. Unique Visitors : 16.211.300
PublishersNetlog, Sanalika, Akampus, Zaplat, İtüsözlük, 2yüz, Geyikoloj, Blue Jean, Hey Girl, Tureng,
İnteresan, Tilllate, İstiyorus, Bekar Mutfağı, Oyunvizyon, PowerTurk, PowerClub, Power XL, PowerturkTV, PowerFM
Youth Category Inventory
750.000.000 Imp..
5.500.000 U.V.U.V.
Youth/ PortalYouth/ Portal
62.700.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
14.435.000 Imp..
70.000 U.V.U.V.
Youth / UniversityYouth / University
839.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
45.000.000 Imp..
3.500.000 U.V.U.V.
Youth / GameYouth / Game
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Youth Category Inventory
12.900.000 Imp..
2.700.000 U.V.U.V.
Youth / UniversityYouth / University
3.900.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
120.000.000 Imp..
4.500.000 U.V.U.V.
Youth / UniversityYouth / University
18.000.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
9.000.000 Imp..
1.500.000 U.V.U.V.
YouthYouth
250.200 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
4.600.000 Imp..
990.000 U.V.U.V.
YouthYouth
513.200 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
6.232.752 Imp..
772.500 U.V.U.V.
Youth / MusicYouth / Music
3.191.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
7.500.000 Imp..
500.000 U.V.U.V.
YouthYouth
1.500.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
2.000.000 Imp..
92.700 U.V.U.V.
Youth / FoodYouth / Food
700.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
12.343.000 Imp..
407.000 U.V.U.V.
Youth / DictionaryYouth / Dictionary
12.261.450 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
3.000.000 Imp..
78.000 U.V.U.V.
YouthYouth
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Youth Category Inventory
2.000.000 Imp..
41.000 U.V.U.V.
YouthYouth
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Youth Category Inventory
3.400.000 Imp..
223.000 U.V.U.V.
YouthYouth
410.000 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
137.500 Imp..
45.000 U.V.U.V.
YouthYouth
131.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
186.500 Imp..
60.000 U.V.U.V.
YouthYouth
180.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
Youth Category Inventory
128.500 Imp..
56.000 U.V.U.V.
YouthYouth
127.500 Imp. Imp.
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
69www.netbookedia.com08.04.23
Social Network Inventory
Publishers : 3 Impressions : 842.000.000 Imp. Mainpage Impressions : 64.207.000 Imp. Unique Visitors : 9.800.000
PublishersNetlog, Sanalika, Akampus
70www.netbookedia.com08.04.23
Women Category Inventory
Publishers : 9 Impressions : 37.186.000 Imp. Mainpage Impressions : 5.361.000 Imp. Unique Visitors : 3.281.000
PublishersCosmoturk, 2kadin, Netbebeği, Pırlanta.net, Medyamoda,
Bekarmutfağı, Dobişko, Lezzet, Özelyemekler, Gecce
71www.netbookedia.com08.04.23
7.450.000 Imp.Imp.
93.000 U.V.U.V.
WomenWomen
2.500.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
72www.netbookedia.com08.04.23
3.900.000 Imp.Imp.
1.800.000 U.V.U.V.
WomenWomen
150.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
73www.netbookedia.com08.04.23
1.268.000 Imp.Imp.
28.453 U.V.U.V.
Women / BabyWomen / Baby
120.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
74www.netbookedia.com08.04.23
3.000.000 Imp.Imp.
320.000 U.V.U.V.
JewelleryJewellery
300.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
75www.netbookedia.com08.04.23
2.260.000 Imp.Imp.
143.000 U.V.U.V.
FashionFashion
138.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
76www.netbookedia.com08.04.23
2.000.000 Imp.Imp.
43.480 U.V.U.V.
FoodFood
415.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
77www.netbookedia.com08.04.23
578.000 Imp.Imp.
122.000 U.V.U.V.
FoodFood
11.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
78www.netbookedia.com08.04.23
1.500.000 Imp.Imp.
219.000 U.V.U.V.
FoodFood
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
79www.netbookedia.com08.04.23
2.000.000 Imp.Imp.
46.215 U.V.U.V.
FoodFood
565.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
80www.netbookedia.com08.04.23
8.500.000 Imp.Imp.
450.000 U.V.U.V.
FoodFood
1.500.000 Imp. Imp.
Women Category Inventory
Monthly TrafficMonthly Traffic
Monthly Unique VisitorsMonthly Unique Visitors
ContentContent
Monthly Mainpage TrafficMonthly Mainpage Traffic
81www.netbookedia.com08.04.23
Doğan Burda Publisher Group Inventory
Publishers : 17 Impressions : 3.014.600 Imp.Unique Visitors : 729.320 kişi
PublishersTempo, Heygirl, Atlas, Formsante, Evim, Bluejean, Capital, Elele, Elle, Ekonomist,
Autoshow, Haftasonu, Maisonfrancaise, YachtTurkiye, Elledecor, İstanbullife, Evbahçe
Thanks
82www.netbookmedia.com08.04.23