Net suite special issues
-
Upload
mark-t-levell -
Category
Marketing
-
view
94 -
download
1
Transcript of Net suite special issues
![Page 1: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/1.jpg)
NetSuite Special Integration Issues
![Page 2: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/2.jpg)
Summary – NetSuite Special Integration Issues
Segmentation, personalization and lead generation all start with the right
data moving in and out of your Marketing Automation system.
Getting leads to your sales force fast is the first priority of a NetSuite integration.
NetSuite data typically forms the core of your Eloqua marketing data, so making sure the bi-directional information flows is smooth and easy is
essential to effective marketing and lead generation.
![Page 3: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/3.jpg)
Eloqua-to-NetSuiteSpecial Integration Considerations
4Bridge Integration Engine
![Page 4: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/4.jpg)
See our
“Basic Eloqua to CRM Integration”
Video”
![Page 5: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/5.jpg)
1. Must compensate for tight controls over data flow.
a. Forms in Eloqua cannot feed NetSuite incompatible information
b. Imports cannot bring in incompatible information.
Data Washing Machine is valuableData management sounds easier than it is!
Unique Aspects of Integrating Eloqua to Netsuite
![Page 6: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/6.jpg)
1. Must compensate for tight controls over data flow.
2. Unusual CRM Data Structure Customer Table holds multiple types Leads are stored in Customer or Contacts Table
Example options:1. Leads are converted from Individuals to companies2. Leads are treated as companies with contacts3. Leads are treated as Individuals
Other Data Structure Differences
Unique Aspects of Integrating Eloqua to Netsuite
![Page 7: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/7.jpg)
1. Must compensate for tight controls over data flow.
2. Unusual CRM Data Structure
3. API Requires Special Handling
Unique Aspects of Integrating Eloqua to Netsuite
Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]
![Page 8: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/8.jpg)
Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]
![Page 9: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/9.jpg)
4Bridge Architecture
Scheduler Mapper Alerts Data DrivenEloqua based Integration Engine results in high efficiency AND flexibility.
Connector Layer
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
![Page 10: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/10.jpg)
4Bridge Architecture
Scheduler Mapper Alerts Data Driven
Data driven structure makes ongoing modification & maintenance simple.
Connector Layer
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
![Page 11: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/11.jpg)
4Bridge Architecture
Scheduler Mapper Alerts Data Driven
Alerts enable proactive monitoring for both client and 4Thought Marketing
Connector Layer
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
![Page 12: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/12.jpg)
4Bridge Architecture
Scheduler Mapper Alerts Data Driven
Simple to maintain and modify with drag and drop mapper
Connector Layer
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
![Page 13: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/13.jpg)
Scheduler Mapper Alerts Data Driven
Flexible multi-job scheduler allows multiple integrations to run simultaneously
Connector Layer
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
4Bridge Architecture
![Page 14: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/14.jpg)
NetSu
iteLe
ads
Conta
ctsAc
coun
tsOp
portu
nitie
s
4Bridge Architecture
Scheduler Mapper Alerts Data Driven
Custo
m
Conn
ecto
r Lay
erEn
gine
Laye
rEl
oqua
API
![Page 15: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/15.jpg)
Are your integration needs unique? Our 4Bridge Integration Engine can handle it!
![Page 16: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/16.jpg)
4Thought Marketing: CRM integrations for three years
– Dozens of Integrations
– Many different CRM solutions
– We found some common elements:• What works: “a clear, sensible process”• What doesn’t work
– We distilled the best elements into a product called 4Bridge
![Page 17: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/17.jpg)
Benefits of 4Bridge as a product rather than as a hard-coded solution
– You get all the best functionality
– User interface• Field Mapping• Scheduling
– You and your IT team receive error reporting
– 24/7 Monitoring by 4Thought Marketing
– Security, Redundancy
![Page 18: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/18.jpg)
Data Structures
Logic
4Bridge understands NetSuite’s special features
4Bridge works with customers of type “individual”
4Bridge understands the strengths and weaknesses of the NetSuite data structure
Note: You must have access to the Eloqua API in your instance of Eloqua
![Page 19: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/19.jpg)
4Bridge Job Scheduler: Set up when data moves• Set it to run; change the schedule, view history, delete a schedule
![Page 20: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/20.jpg)
Eloqua Engage: Send Eloqua Emails from Within NetSuite
![Page 21: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/21.jpg)
Prospect Profiler:Track Digital Body Language within NetSuite
![Page 22: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/22.jpg)
Prospect Profiler:Track Digital Body Language within NetSuite
![Page 23: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/23.jpg)
Integration AppreciationSince our CRM / Marketing Automation
integration is so mission-critical to our organization, we wanted to be certain to work with people who know NetSuite andHow to integrate with it.
In 4Thought Marketing we found real integration “pros,” equally adept at both the high-level strategic perspective, and technical decisions. They were easy to work with, had a clear, sensible process, and our Eloqua / NetSuite integration ran smoothly from almost the minute we turned it on.
Dave AndersonDirector MarketingDaptiv Corporation
![Page 24: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/24.jpg)
Integration AppreciationSince our CRM / Marketing Automation
integration is so mission-critical to our organization, we wanted to be certain to work with people who know NetSuite andHow to integrate with it.
In 4Thought Marketing we found real integration “pros,” equally adept at both the high-level strategic perspective, and technical decisions. They were easy to work with, had a clear, sensible process, and our Eloqua / NetSuite integration ran smoothly from almost the minute we turned it on.
Dave AndersonDirector MarketingDaptiv Corporation
![Page 25: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/25.jpg)
Integration Appreciation“We worked with 4Thought Marketing
to set up our initial Eloqua to NetSuite integration as well as our Closed Loop Reporting (CLR) integration.
Our experience, from start to finish, has been wonderful.
From the initial project kick-off call, to the final review of deliverables, we have been 100% satisfied with 4Thought Marketing and their ability to help us close the reporting loop.”
Nikki VaughnBusiness Systems AnalystSnagajob
![Page 26: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/26.jpg)
Integration Appreciation“We worked with 4Thought Marketing
to set up our initial Eloqua to NetSuite integration as well as our Closed Loop Reporting (CLR) integration.
Our experience, from start to finish, has been wonderful.
From the initial project kick-off call, to the final review of deliverables, we have been 100% satisfied with 4Thought Marketing and their ability to help us close the reporting loop.”
Nikki VaughnBusiness Systems AnalystSnagajob
![Page 27: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/27.jpg)
![Page 28: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/28.jpg)
• Microsoft .Net Framework 4.0
• Microsoft SQL Server 2008 R2
• 1 GB RAM minimum (2 GB recommended)
• Microsoft Windows XP (Windows Server 2008 recommended)
![Page 29: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/29.jpg)
• Configuration: Either a Business to Business (B2B) or Business to Consumer (B2C) integration
• Either a single corporation or a single department.
• Bidirectional integration of Eloqua Contact and NetSuite Contact Records
• Bidirectional Integration of Eloqua companies and NetSuite Customer Records.
• Integration of Eloqua Activity records to NetSuite Tasks
• Integration of deleted records from NetSuite into Eloqua
– Records will get the CRM ID blanked out in Eloqua association
– Does not include:
• Deletion of records in Eloqua (as per Eloqua best practices)
• Management of records inactivated in NetSuite
• Creation of campaign responses (association of responses to NetSuite campaigns) in NetSuite
![Page 30: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/30.jpg)
• Both B2B and B2C configurations.• Needs Analysis, Coordination and business rule setup for more than one department or
corporation.• NetSuite Select lists integration (Setup and maintain the few Select lists necessary, manually).• Integration of NetSuite Campaigns to Eloqua Campaigns and back. (Association/linking to NetSuite
campaigns is provided see above)).• Opportunity Integration.• Custom field integration for activities or campaign responses.• Product or Sales History Integration• Additional standard and custom fields beyond the quantity provided.• Control and/or tracking of Lead Scoring or Nurturing programs.• Integration of other entities or custom records.• Custom Development work within NetSuite.• Filtering sets of data during integration based on NetSuite data.• Any required Needs Analysis process of more than 8 hours.• Late changes to the Needs Requirements or Design after those stages have been completed.• Any additional items not listed in the “included” section!
![Page 31: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/31.jpg)
Eloqua Integrations with CRMs via 4Bridge™
![Page 32: Net suite special issues](https://reader036.fdocuments.net/reader036/viewer/2022062522/588a07801a28ab0f388b7a07/html5/thumbnails/32.jpg)
Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]