NET-A-PORTER MARKETING

PLANPRESENTED BY KELANI

GONZALEZ

ONE - TO - MARKETING Referred to as personalized marketing, helps companies shape their products

or services so they appeal to individual customers

help make promotional messages more appealing to each shopper, it builds customer loyalty

Examples - Tailoring class, Software Suggestion, Email Advantage, and Customizing Promotion

ONE - TO - ONE MARKETING EXAMPLES ...

AFFILIATE MARKETING

AFFILIATE MARKETING ALLOWS FOR COMPANIES TO CREATE PARTNERSHIPS WITH WELL KNOWN GROWING COMPANIES TO GET THEIR NAME OUT

BRINGS IN MORE CUSTOMERS & SALES

WORLDWIDE APPEARANCE & WORD OF MOUTH MARKETING

NET-A-PORTER CAN PARTNER WITH OTHER FASHION COMPANIES SUCH AS H&M, MACY’S, J.CREW,FOREVER 21, & ETC

● the process of earning a

commission by promoting other

people’s (or company’s) products

EXAMPLES OF STORES TO PARTNER WITH ...

VIRAL MARKETINGA method of marketing whereby consumers are encouraged to share

information about a company's goods or services via the Internet

Catches the consumer’s attention by doing giveaways or competitions to win free products or services

Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.

Examples of Viral Marketing would be social media such as - Facebook, Snapchat, Instagram, and Twitter

EXAMPLES OF VIRAL MARKETING

FASHION COUPON EXAMPLES...

BLOG MARKETING

● any process that publicises or advertises a website, business, brand or service via the medium

of blogs

Ads on blogs can be in the form of banners, text links, streaming video, audio clips, flash animation and even plain text

Owners of popular blogs will typically capitalise on their readership numbers via a combination of ad formats and Google AdSense ads

FASHION BLOG EXAMPLES ...

SOCIAL NETWORK MARKETING

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity

programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.