Presentation Subtitle

Presentation Title

Let’s Move CampaignNYC establishes “supersized” sugary drink ban

#1Bottled water will be the beverage in the US in 2016

Healthy beverages like bottled water are now a key solution to the US health crisis

X.XMillion

new bottled water consumers in the past year

markets in the US of bottled water already outsells carbonated soft drinks

The future is NOW!

X

A History of Bottled Water Case Pack Pricing - Canada

US Shoppers say “$X.XX

is a good pricefor a case of

bottled water!”

PROFITABILITY

Bottled water no longer used as an affordable traffic driver. Category Margins become anemic.

Retailer A does not want to be beat. Begins to offer $X.XX case packs

Retailer B needs to go lower to drive traffic, features case pack for $X.XX

Factory sends the same case pack to every retailer.

Retailer B begins to offer $X.XX case pack pricing to drive traffic. DETOUR

Price points $X.XX/Case

$X.XXWhat do you think is a good price for a case of store brand bottled water?

$X.XXWhat do you think is a good price for a case of bottled water?

$X.XXWhat do you think is an average price for a case of bottled water?

The scale of bottled water will be hugeLeverage the inherent growth in the bottled water category to help drive both topline and bottom line growth.

Consider the end gameLeverage Nestlé Waters global expertise to help keep category profits healthy and growing.

Let the shopper be your guideBottled water already offers a significant value VS other beverages. Are you leaving money on the table when you price significantly below your shoppers’ expectations?

Keep your category in balanceBranded bottled water and occasion packs can help balance your penny profit & margins.