Suggested Packaging Cue

Symbolism:• Colors: Red, Orange, Remind me of fire

• Flavors: Fiery Mint, Tabasco Shot or other flavors that have a slight warm/hot after taste in

the throat

When it comes to desserts, we hate the fact that they taste so good and that we are

helpless when it comes to restrain…And ofcourse we hate those to manage to defeat

the dessert devil…

Wrath

Suggested Packaging Cue

We lust after those creamy sumptuous feasts…we crave that ‘party in the

mouth’ experience and indulge ourselves when it comes to our favorite

desserts..pure lust..no strings attached..

Symbolism:

• Colors: Deep wine or cherry red, Remind me of Passion

• Flavors: Cherry, Strawberry or other flavors that have rich textures and a sweet aftertaste

Lust

Suggested Packaging Cue

We are vain. For us Pretty=Yummy. We want our riches to look delicious…we take pride

in flaunting exotic flavors …we often look down upon vanilla and indulge the blueberry

cheesecake with pride

Symbolism:

• Colors: Purple or violet, Remind me of Royalty

• Flavors: Blueberry, Black Grape, Black current or flavors that

are not common or represent the exotic

Pride

Suggested Packaging Cue

After we finish our own, we eye others’. We never have enough and are always envious

of whoever got the last bite or has one extra left…we guard our portion with great care

and envy those who we think got the better dessert…

Symbolism:

• Colors: Green, Remind me of Jealousy and greed

• Flavors: Green Apple, Grape, Lime or other flavors that leave

a bitter-sweet, tangy after taste

Envy