Nespresso Powerpoint
of 12
Transcript of Nespresso Powerpoint
-
8/12/2019 Nespresso Powerpoint
1/12
NESPRESSO
NESPRESSO
What else?
SUZZI Julia - VIVIER Mathilde - JOANNARD LARDANT Audric - SIMON
Jean-Malik - CORNEE Gatan GROUPE 6
-
8/12/2019 Nespresso Powerpoint
2/12
-
8/12/2019 Nespresso Powerpoint
3/12
SUMMARY3
I. External Analysis
I. Internal Analysisa) Product
b) Price
c) Place
d) Promotion
-
8/12/2019 Nespresso Powerpoint
4/12
I. External Analysis4
-
8/12/2019 Nespresso Powerpoint
5/12
I. External Analysis5
Competitors
Capsules
exclusivity of the sale of capsule on the machinesnespresso
The market of the capsules represents 192 billion
euros
Sara Lee Coffee and Tea presents on the market theGold Coffee house
They are on sale in supermarkets
-
8/12/2019 Nespresso Powerpoint
6/12
I. External Analysis6
Competitors
Conflicts
they accuse Nespresso of making coffee machines
that cant receive the others capsules
Coffee machine
Leader of this market
Biggest competitor are : Kraft Foods andProter&Gamble
Competition very aggressive
-
8/12/2019 Nespresso Powerpoint
7/12
II. Internal Analysis7
ProductCoffee machine
Capsules
AccessoriesServices
PriceSkimming strategy
Luxury positioning
119< Nespresso Machine>400
-
8/12/2019 Nespresso Powerpoint
8/12
II. Internal Analysis8
Place In 2300 selling points in France
By Internet
By phone
Promotion TV spot
Magazine advertise
Billboard
-
8/12/2019 Nespresso Powerpoint
9/12
Strengths and weaknesses9
-
8/12/2019 Nespresso Powerpoint
10/12
CONCLUSION10
-
8/12/2019 Nespresso Powerpoint
11/12
11
Thank you for your
attention and
What esle?
-
8/12/2019 Nespresso Powerpoint
12/12
SOURCES12
