AN ANALYSIS ON DISTRIBUTION CHANNEL OF AVINASH HATCHERY PVT. LTD.AN ANALYSIS ON DISTRIBUTION CHANNELOFAVINASH HATCHERY PVT. LTD.(Avinash Feed Pvt. Ltd.)Mangalpur-2,Rampur, Chitwan

Submitted By:Bijaya AdhikariT.U. Reg. No. 7-1-241-029-97S.N.:- 4894

A Fieldwork Report

Submitted to:BalkumariCollegeTribhuvanUniversity

In partial fulfillment of requirement for the degree ofBachelor in Business StudiesNarayangarh, ChitwanJuly, 2007Faculty of ManagementTRIBUVANUNIVERSITY

RECOMMENDATION

This is to certify that fieldwork assignment report

Submitted By:Bijaya AdhikariT.U. Reg. No. 7-1-241-029-97S.N.:- 4894Entitled:An Analysis on Distribution Channel ofAvinash Hatchery Pvt. Ltd. (Avinash Feed Pvt. Ltd.)

has been prepared is approved by this department.This fieldwork assignment report is forwarded for examination.

Supervisor Head of Department BalkumariCollege Narayangarh, ChitwanDate:- .................................

ACKNOWLEDGMENT

;j{k|yd bIf hgzlQm kl/rfng ug]{ p2]Zon] tof/ kfl/Psf] o;B.B.S. Third Yearsf]Fieldworksf]Reporttof/ ug'{kg]{ k|fjwfg kf7\oqmddf /flvlbg' ePsf lzIff ljefu tkm{af6 lzIffljbx?nfO{ w]/} w]/} cfef/ JoQm ug{ rfxG5' .T.U.n] ljBfyL{k|lt lnPsf] nIonfO{ cfTd;fy ul/ cfgf] Ifdtfn] EofP;Dd ;'rgf tyf tYofx? ;+sng ul/An Analysis on Distribution Channel Avinash Hatchery (Avinash Feed)Pvt. Ltd.cfof]hgfsf] cWofog u/]sf] 5' . of]reporttof/ ug{] qmddf cfgf] JolQmut ;do vr{ ub} ;do ;dodf ;xof]u ;'emfj / xf};nf lbg] cfb/0fLo k|fWofks >Lk/fh ;fksf]6f, df]lt k|;fb 9'ufgftyf led gf/fo0f clwsf/L nfO{ xflbs cfef/ k|s6 ug{ rfxG5' . ;fy} cGo d]/f] o; lkmN8 l/kf]{6 ug{ ;xof]u ug{] d]/f] ;xof]uL ;flyx? nfO{ klg xflb{s cfef/ glb/xg ;lSbg.Fieldwork Reporttof/ ug{sf] nflu tYof pknAw u/fpg' x'g] cljgf; lkm8sfFeed officerdlgif yfkf / To:t}Computer Operator Sarmila PoudelHo'nfO{ wGojfb lbg rfxG5' . cGTodf sfo{df ;xof]u ug{'x'g];'dLt afa' ltjf/Lk|lt klg cfef/ k|s6 ub{5' . Bijaya AdhikariBBS 3rdyearBalkumariCollegeNarayangarh, Chitwan

Table of Content

AcknowledgementsList of TablesList of Figures Page No.Chapter - I1-5Introduction 11.1 Background of fieldwork study 11.2 Literature survey 31.3 Purpose of fieldwork project report 31.4 Fieldwork procedure 41.5 Method of data collection 4

Chapter - II 6-10Presentation of Data 62.1 Presentation and Analysis of data 62.2 Analysis of Data 72.3 Study result 9

Chapter - III 11-12Summary and Conclusion 113.1 Summary 113.2 Conclusion 113.3 Recommendation 12

Bibliography 13Appendix 14

List of Table

Table No. Subject Page No. 1. Sales Status of Production 5 2. Sales Status of Month 6

List of Figures

Figure No. Subject Page No. 1. Sales of production on Pie chart 5 2. Sales of Simple-Bar diagram 7

CHAPTER -I

INTRODUCTION

1.1 Background of the fieldwork study k|flrg ;dodf cf}Bf]lus ljsf; ePsf] lyPg . cy{tGqnfO{ cfw'lgsLs/0f ug{sf] nflu s[lifdf cfwfl/t cy{tGqnfO{ cf}Bf]lus/0f tkm{ pGd'v u/fpg' cfjZos lyof] . a]nfotaf6 z'? ePsf] cf}Bf]lus qmflGt kZrft ljZjdf ltj| ?kdf pBf]ux? :yfkgf x'g yfn] h;n] a:t'sf] pTkfbgdf ltj|tf cfof] . o;/L pTkfbg ePsf a:t'x? pTkfbsn] laqmL ljt/0f ug{ ;kmn tyf c;kmn ePsf] kfOG5 . ahf/df x'g] k|lt:kwf{Tds jftfj/0fn] ubf{ pTkflbt j:t'x? s] slt pTkfbg ug]{ s;/L ljt/0f ug]{ h:tf ;d:ofx? b]lvg yfNof] . h;sf] kl/0ffd :j?k pTkflbt j:t'x?sf] plrt ljt/0f dfWod ;b:ox?sf] cfjZostf x'g yfNof], kmn:j?k ljZj ahf/dfDistribution Channel,Channel membersf] pTklQ eof] . o;/L pTkfbsx?sf] sfd s]an j:t' pTkfbg ug'{ dfq} /x\of] / ljt/0f ;DalGw cleef/f ljt/sx?sf] lhDdfdf kg]{ uof] . o;/L pTkfbsaf6 pTkflbt j:t'sf] ljt/0f ug{ ljt/0f dfWodsf] 5gf}6 ug{ yflnof] . dfWod ;b:ox?sf] 5gf}6 ubf{ j:t'sf] k|s[tL / k|lt:kwf{sf] l:ylt cflbnfO{ dWogh/ ul/g yflnof] . s'g} j:t'sf] ljt/0f ubf{ k|ToIf dfWod /fd|f] dflgof] eg], s'g} j:t'sf] ljt/0f ubf{ ck|ToIf dfWod pko'Qm dflgof] . o; cljgf; lkm8\af6 tof/ kfl/Psf] bfgfnfO{ lrtjg lhNnfsf] k|foM ;a}h;f] ljz]if u/L zf/bfgu/, z/0fk'/, d+unk'/sf s'v'/f kmd{x?df ljqmL ljt/0f ub} cfPsf] 5 . tof/L bfgfnfO{ cfgf} l8kf] / l8n/ dfkm{t tyf cGo dfWodaf6 bfgf u|fxs ;fd' k'ofpb} cfPsf] 5 . o; pBf]un] b'O{ tl/sfaf6 bfgfnfO{ pkef]Qmf ;dIf k'ofpb} cfPsf] 5 . !=k|ToIf dfWod(Direct Method)MpBf]u glhs /x]sf] u|fxsx?nfO{ o;n] k|ToIf dfWodaf6 g} cfgf] bfgfnfO{ ljqmL u/]sf] kfOG5 . o; dfWoddfProducercfkm}n] g} clGtd pkef]Qmf ;fd' j:t' tyf ;]jf l56f] 5l/tf] dfWodaf6 k'ofpb} cfPsf] 5 . of] dfWodaf6 u|fxssf] cfb]z x'g] ljlQs} pBf]usf] ;fwgf/f u|fxssf] 3/;Dd k'ofPsf] b]lvG5 .

@= ck|ToIf dfWod(Indirect Method )Mo; dfWoddf bfgf pkef]Qmf tyf s[ifs ;fd' k'ofpFgsf] nflu tof/L bfgfnfO{ pBf]uaf6 ;fwgn] 6f9f 6f9fsf] l8n/ ;Dd k'ofPsf] 5 .

g]kfn Ps s[lif k|wfg b]z xf] . s[lif cGtu{t v]tL afnLsf cltl/Qm kz'k++l5 kfng ub}{ cfPsf] kfOG5 . g]kfndf kflng] kz'k+l5 h:t} M ufO{, e};L, e]8fafv|f, rf}/L, a+u'/, ;'+u'/ s'v'/f cflb k|d'v 5g\ . pGgt hftsf kz'k+l5sf] nflu kf}li6s cfxf/sf] cfjZostf kg]{ x'gfn] g]kfn bfgf pBf]ux?sf] :yfkgf ePsf] kfOG5 . xfn g]kfndf km:6fpb} uPsf] s'v'/f kfngsf s'v'/f Jofj;foLx? dWo] &) eGbf a9L Jofj;foLx? o; lhNnfdf /x]sf 5g\ . oxfFsf] e'jgf]6 tyf jftfj/0f s'v'/fkfng Jofj;fosf] lglDt pko'Qm 5 . oftfoft, ;+rf/, :jf:Yo, bIf hgzlQm, ljB't nufPtsf ;'ljwfx?sf] pknAwtfn] o; Joj;foaf6 pTkflbt c08f tyf df;' g]kfnsf k|d'v ;x/x?df k'ofpFg cltg} ;lhnf] 5 . t;y{ s'v'/fkfns s[ifsx?sf] lxtnfO{ Wofgdf /flv ;/sf/n] pGgt hftsf rNnfx?, cf}iflwx? tyf bfgf tof/ ug{sf] lglDt cfjZos sRrfkbfy{x? ;j{;'ne d'Nodf pknAw u/fpg cfjZos b]lvG5 . cljgfz lkm8\af6 pGgt hftsf s'v'/fkfns Jofj;foLx?sf] lxtnfO{ Wofgdf /flv lj=;=@)%$ kmfNu'g @%ut] b]lv bfgf pTkfbg sfo{ ub}{ cfO/x]sf] 5 . o; pBf]usf] sfo{no tyf ejg d+unk'/@, k'j{ /fdk'/df /x]sf] 5 . s'v'/f bfgf c8{/, vl/b ljqmL tyf pBf]u Jofj:yfkg jf ahf/ k|aGwssf] lglDt ;Dks{ sfo{no klg d+unk'/@, df g} cjl:yt 5 . o; pBf]udf sfo{/t sd{rf/Lx?sf] ;+Vof @# hgf /x]sf] 5, eg] pBf]udf ljz]if ljz]if1sf] ;+nUgtf ;fy} pTkfbg tyf ljqmL ljt/0fdf c? pBf]ux? dWo] cu|k+lQmdf kg{ cfpF5 . cfjZostf jf dfu cg'?k s[ifsx?nfO{ k|fljlws ;xof]u ;d]t pknAw u/fPsf] kfOG5 . o; pBf]usf] pTkfbg Ifdtf k|lt 3G6f ! 6gsf b/n] bfgf tof/ kfg{ ;Sb5 . o;n] pTkfbg u/]sf] bfgf pBf]us} cfg} ;fwg -6s, 6\ofS6/_ f/f Jofj;foLsf] kmd{ ;dIf pknAw u/fpb} cfPsf] 5 . o; pBf]usf] clws[t kF'lh &,%),))). / rfn' kF'lh #,@%,))). /x]sf] 5 . of] pBf]u lj=;= @)^# ;fn >fj0faf6 cljgfz lkm8\ OG8li6haf6 cljgfz Xofr/Ldf uflePsf] xf] . o;/L pBf]usf] pTkfng b/ tyf ljt/0f kIf ;jn /x]sf] 5 . bfgfsf] u'0f:t/ /fd|f] ePsf]n] s'v'/f kfns Jofj;foLx?n] oxfFaf6 pTkflbt bfgfsf] dfu a9L dfqfdf ug]{ ub{5g\ .

1.2Literate Survey ljt/0f dfWod ;DalGw ljleGgReportx? tof/ ul/Psf 5g\ . s'g} klg cg';Gwfg tyfReportn]vg sfo{sf] lglDt o; cuf8Lsf n]v, /rgf, k':ts, zf]w, k|ltj]bg clen]v cflb ;fdfu|Lsf] cWofog ug'{ cfjZos x'G5 . plrt lzifs{sf] 5gf}6 ug'{b]lv lgisif{ k|fKt eO;Sg] cj:yf ;Dd ;Gb{e ;fdfu|Lx? ;ldIff ug{' cfjZos b]lvG5 . o;}n] ;Gb{e ;fdfu|L ;ldIff tyf lg?k0f ug{ sfo{ o;Reportdf klg ul/Psf] 5 . oxfF lgDg ;fdu|Lx?sf] ;ldIff ul/Psf] 5 .

A Channel of Distribution for product is to route taken by the title of good as move from the producer to ultimate consumer or industrial user. -Stern, L.W.A Distribution Channel user system of economic institution through which a producer of good delivers them into the hand of their user.-R. Baskrick The term Channel of distribution refers to refer to system of marketing institutions through which goods and services are transferred from original producer to ultimate user to consumer-G.B. Giles

1.3Purpose of Fieldwork Project Reporto; n]vgsf p2]Zo jf dxTjx? lgDg cg';f/ 5g\ .s_ o; pBf]usf]Channel Diatributionsf] af/] hfgsf/L u/fpg' .v_ cljgfz lkm8\af6 pTkflbt bfgfsf] laqmLsf] af/]df jf:tljs hfgsf/L u/fpg' .u_ o; pBf]un] l;h{gf ug]{ /f]huf/Lsf cj;/x?sf] hfgsf/L u/fpg' .3_ o; pBf]un] j:t' jf ;]jf s] s;/L ljqmL ljt/0f tyf vl/b ub{5 ;f] af/]df hfgsf/L u/fpg' ._ o; pBf]usf] pTkfbg ljqmL ljt/0f k|lqmoff/f JolQm ;dfh tyf /fi6nfO{ s] slt nfe u/]sf] 5, ;f] sf] hfgsf/L u/fpg' .

1.4Procedure of Fieldwork lqe'jg ljZjljBfno cGtu{t Jofj:yfkg ;+sfodf cWofog ul/g] o; afns'df/L sn]hdf lj=lj=P; t]>f] jif{sf] kf7\oqmd cg';f/Project Managementljifosf] of]Fieldwork reporttof/ ul/Psf] xf] . of]Reporttof/ kfg]{ qmddf cfjZos tYof lngsf] lglDt pBf]udf g} uO{ pBf]sf sd{rf/Lx?;Fu k|ToIf e]63f6 ul/ df}lvs tyf lnlvt ?kdf ljleGg tYofx? ;+sng ul/of] . tYofnfO{ ljleGg kIfaf6 cWofog ubf{ lgl:sPsf] kl/0fdnfO{ b]vfOPsf] 5 . ;f] tYofdf b]vfOPsf kIfx?sf] ;DalGwt lgsfo;Dd k'uL jf:tljstf k'li6 eof] . cGTodf ;f/fz+ / lgisif{df b]vfOPsf] 5 .

1.5Method of Data Collection s'g} klg cg';Gwfg tyfReportn]vgsf] p2]Zo If]q :ki6 ePkl5 s'g} >f]taf6 ;'rgf ;+sng ug]{ elg lg0f{o ug'kb{5 . tYofsf k|foM b'O{ >f]t x'G5g\, k|fyflds >f]tx? / b[lto >f]tx? . t;y{ o;Reportdf klg tYof ;+sng ubf{ >f]tsf cfwf/df lgDg b'O{ tl/sfx? ckgfOPsf] 5 . tL x'g M s_ k|fyflds tYof(Primary Data Collection) v_ l4lto tYof(Secondary data Collection)

s_ k|fyflds tYof(Primary Data Collection):-tYof ;+sngsf] sfo{df cg';Gwfgstf{n] p2]Zo cg';f/ cfkm}n] df}lns tYof ;+sng ub{5 eg] o:tf] tYofnfO{ k|fyflds tYof elgG5 . o;Reportdfdata;+sng ug]{ sfo{ pBf]u / l8n/;Dd uP/ tof/ kfl/of] . o; ljlwaf6 tYof lng] qmddf cGtjf{tf(Interview)/ k|ZgfjnL ljlw(QuestionnairesMethod)f/f jf:tljs ;+sng ul/of] .

v_ l4lto tYof(Secondary Data Collection):-tYof ;+sngsf] qmddf c?x?f/f k|sflzt ;fdu|Lx? h:t} ;+3;+:yf jf JolQmx?af6 k|sflzt n]v, /rgf k':tsx?af6 lnOg] tYofnfO{ l4lto tYof elgG5 . o;Reportdf klg ljleGg kqklqsf, pBf]u jfl0fHo ;+3 tyf ljleGg k|ltj]bg cflbf/f k|sflzt tYofsf] klg k|of]u ul/Psf] 5 .

CHAPTER -II

PRESENTATION AND ANALYSIS OF THE DATA

2.1 Presentations and Analysis of the Data lrtjg lhNnfdf km:6fpb} uPsf] s'v'/fkfng Jofj;fosf] dfunfO{ Wofgdf /flv xfn} dfq :yflkt o; cljgfz bfgf pBf]usf] bfgf pTkfbg tyf ljqmL ljt/0f dlxg} lkR5] a9\bf] dfqfdf /x]sf] 5 . j[xt If]q j:t' tyf ;]jf k'ofpg] p2]Zo /flv ljt/0f u/]sf] kfOG5 . pBf]uaf6 k|ToIf / ck|ToIf ?kdf o;n] bfgf ljqmL ub{5 . cfpFbf] jif{df cem cGo al9 lhNnfx?df klg o; pBf]un] bfgf ljqmL ljt/0f ug}{ nIo /fv]sf] 5 . o; pBf]un] cfg} pBf]uaf6 pTkflbt c08fx?, s'v'/fsf rNnfx? / s'v'/fx? clw/fHosf ljleGg lhNnfx?df ljqmL ljt/0f ub}{ cfO/x]sf] 5 . o; pBf]un] k|ToIf / ck|ToIf dfWodaf6 u/]sf] ljqmL kl/df0f lgDgfg';f/ b]vfOPsf] 5 .

Table No. 1Sales status of ProductionS.N.Particular salesSales in Metric Tone

1.Direct Sales1500(60%)

2.Indirect Sales1000(40%)

3.Total2500(100%)

Sources:Numbersin Parentheses indirect percentages

tflnsf g+= ! af6 of] s'/f yfxf kfpg ;lsG5 ls pTkflbt bfgf dWo] pBf]uaf6 g} k|ToIf ?kdf !%)) d]l6s 6g jf ^) ljqmL ljt/0f u/]sf] / ck|ToIf dfWodaf6 pTkflbt bfgfsf] !))) d]l6s 6g jf $) bfgf ljqmL ul/Psf] b]lvG5 .

Sales of Production on Pie-ChartFig. No. 1

Table No. 2Sales Status of ProductionS.N.MonthsSales in metric ton

1.Sharwan223(8.91%)

2.Bharda242(9.66%)

3.Aswin244(9.75%)

4.Kartik250(10%)

5.Manshir260(10.41%)

6.Poush275(11%)

7.Magh300(12%)

8.Falgun304(12.16%)

9.Chitra208(8.33%)

10.Bisakh194(7.75%)

Source: Field Survey 20632.2 Analysis of Data dflysf]Sales Status of Production tablenfO{ cWofog ubf{ of] yfxf x'g cfpb5 sL s'v'/f / c08fsf] ahf/ dfu a9\g] ;do jf dlxgf cjlw eGbf cuf8Lsf] dlxgfdf bfgf ljqmL ljt/0f df j[l4 ePsf] b]lvG5 . o:tf] x'gdf s'v'/f / c08fsf] ahf/df dfu a9\g] ;dodf bfgfsf] cfk'lt{df x'g ;Sg] /f]sfj6 af6 / To; cjlwdf bfgfsf] pknAwtf x'g g;Sg] hf]lvdaf6 aRg klg pkef]Qmfx?n] k'j{ ;fjwfgL ;fy dfu a9L u/]sf] b]lvG5 eg] lkm8\n] klg pkef]Qmfsf] dfunfO{ Wofgdf /flv al9 ljqmL ljt/0f u/]sf] b]lvG5 .

Fig. No.2

sflt{s dlxgfsf] ljqmL @%) 6gsf] b/n] ePsf] h'g s'n pTkfbgsf] !) /x]sf] 5. d+l;/ dlxgfsf] ljqmL @^) 6gsf] b/n] ePsf] 5 . h'g s'n pTkfbgsf] !)=$! /x]sf] 5 . ljt/0f dfWodsf] d'Vo p2]Zo g} sd nfut df al9 eGbf al9 clGtd pkef]Qmfx?nfO{ clwstd ;Gt'li6 lbg' xf] . o; pBf]un] bfgf cfgf u|fxs ;fd' k'ofpgsf] nfuL lgDg ljt/0f dfWod ckgfPsf] kfOG5 .cljgfz lkm8\sf] pTkfbg Ifdtf k|lt3G6f ! 6gsf] b/n] pTkfbg x'G5 . b}lgs ?kdf slDtdf klg * 3G6f b]lv !) 3G6f ;Dd pBf]u ;+rfngdf /x]sf] kfOG5 . ;+rfngsf] ;'? dlxgf b]lv g} @)) 6g /x]sf] 5 . h'\g clxn] ;Ddsf] s'n pTkfbg * /x]sf] 5 . o;/L g} k}fif dlxgfsf] ljqmL @&% 6g / df3 dlxgfdf #)) 6g ljqmL ul/Psf] 5 . h'g s'n pTkfbgsf] !@ /x]sf] 5 . To:t} u/L kmfNu'g dlxgfsf] ljqmL ;a} eGbf a9\bf] 5, h;df #)$ 6gsf] b/n] ljqmL ljt/0f ul/Psf] 5 . h'g s'n pTkfbgsf] !@=!^ /x]sf] 5 r}t dlxgfsf] ljqmL @)* 6gsf b/n] ul/Psf] 5 eg] a}zfv dlxgfsf] ljqmL ljt/0f !($ 6gsf b/n] ul/Psf] 5 h'g s'n pTkfbgsf] &=&% /xg uPsf] 5 .o;/L o; pBf]usf] ljqmL ljt/0f kIfnfO{ cWofog ubf{ pTkfbg ul/Psf] bfgf k|To]s dlxgfdf a9\bf] qmddf /x]sf] 5 . pBf]uaf6 pTkflbt ;a} kl/df0fsf] bfgf ljqmL ePsf] jf pTkflbt bfgf uf]bfddf d}fHbft /fVg' kg{] cj:yf cfPsf] 5}g\ . o;/L dfl;s ?kdf ePsf] ljqmL ljt/0fsf] kl/df0f qmdzM a9\bf] qmddf /x]sf] 5 . h;sf] sf/0f udL{ dlxgfsf] t'ngfdf lxpbf] dlxgfdf eg] ljqmL kl/df0f 36]sf] kfOPsf] 5 . h'g b]zsf] jt{dfg l:ylt aGb x8\tfn ;fy} s'v'/fdf nfUg] /f]usf] sf/0fn] ubf{ x'g uPsf] xf] . hf8f]sf] lbgx?df df;' tyf c08fsf] vkt al9 x'g' / s'v'/fnfO{ nfUg] /f]ux? klg uld{sf] t'ngfdf hf8f] dlxgfdf sd nfUg'n] ubf{ Joj;foLx? al9 dfqdf s'v'/f kfNgsf] nflu pT;flxt x'g] ub{5g\ .

2.3 Study Result o; pBf]un] bfgf ljqmL ljt/0fsf] nflu k|ToIf / ck|ToIf dfWod ckgfPsf] kfOG5. ck|ToIf dfWod eGbf k|ToIf dfWod g} a9L k|of]u ug]{ x'gfn] g} xf]nf oxfF ck|ToIf dfWoddf eGbf k|ToIf dfWodf/f g} a9L bfgf ljqmL u/]sf] b]lvG5, lsgeg] of] dfWodaf6 k|ToIf u|fxsx?;Fu e]63f6 x'g], ;Nnfx ;'emfj lng] lbg] x'g] x'Fbf bfgfsf] u'0f:t/sf] af/]df, u|fxsx?sf] cfjZostf, rfxgfsf] af/]df, k|lt:kwL{ j:t'sf] af/]df, u|fxsx?nfO{ lbg] ;]jf ;'ljwfsf] af/]df, k|lt:kwL{x?sf] af/]df ;d]t hfgsf/L k|fKt ug{ ;lsG5 . o:tf] of] pBf]u k'0f{tof s[lif If]qdf cfwf/Lt ePsf] x'gfn] o;df Ph]G6x?n] s'v'/fkfng Joj;fo ug{sf] nflu s[ifsx?nfO{ pTk|]l/t k|bfg ub{5g\ / s[ifsx?nfO{ a}+saf6 C0f lngsf] nflu ;'ljwf ;d]t k|bfg ub{5g\ . To;}n] clestf{nfO{Channel Memberdf yKg] xf] eg] ;'gdf ;'uGw x'g] b]lvG5 .o; pBf]un] bfgf ljqmL ljt/0fsf] nflu k|ToIf / ck|ToIf dfWod ckgfPsf] b]lvG5 .ck|ToIf dfWod eGbf k|ToIf dfWodf/f bfgf a9L ljqmL ljt/0f ePsf] b]lvG5 .a}zfv dlxgfdf bfgf ljqmL ljt/0f sd ePsf] b]lvG5 .kmfNu'g dlxgfdf ;a}eGbf a9L bfgf ljqmL ljt/0f ePsf] b]lvG5 .

CHAPTER -III

SUMMARY, COCSLCUSIO3N & RECOMMENDATION

3.1 Summarycljgfz lkm8\n] pTkfbg u/]sf] bfgfnfO{ ljt/0fsf] ljleGg dfWod ckgfP/ ljqmL ljt/0f u/]sf] cj:yfx?sf] cWoog u/L o;Fieldwork Reporttof/ kfl/Psf] xf] . o; pBf]un] ck]Iff u/] adf]lhdsf] ljqmL ljt/0f ;Gtf]ifhgs ePsf] kfOPsf] 5 . o;/L ljt/0f ubf{ ;du| lhNnf, ufFpufFp;Dd o;n] ljqmL ljt/0f u/]sf] kfOG5 . o; l/kf]6{df ljqmL u/]sf] tYofnfO{ clxn] ;Ddsf ;a} dlxgfx?df ePsf] ljqmLnfO{ b]vfOPsf] 5 . o; pBf]un] k|lt:kwL{x?;Fu s8f k|lt:kwf{ u/]/ cfgf] bfgfnfO{ s[ifs ;fd' ljqmL u/L VoftL sdfPsf], oxfF jftfj/0fLo ;Gt'ng /fv]/ ;dfh tyf ;du| lhNnfel/ cfgf] VoftLnfO{ clej[l4 u/fpb} cfPsf] 5 .

3.2 Conclusion ahf/zf:qdf ljt/0f sfo{ ckl/xfo{ 5 eGg] s'/fdf b'O{ dt 5}g\ . j:t' pTkfbg u/]/ dfq ahf/zf:qsf] nIo k'lt{ x'b}g . j:t'sf] ;kmn ?kdf ljt/0f ug{sf nflu ljt/0f dfWodsf ;b:ox?sf] cfjZostf kb{5 . o; pBf]usf] ljt/0f kIfnfO{ lgofNbf o;sf] ljt/0f kIf cToGt ;an /x]sf] 5 pTkfbg u/]sf] bfgf ztk|ltzt ljqmL ug{ ;kmn ePsf] 5 . o; pBf]usf] k'0f{ Ifdtfn] pTkfbg u/L ljqmL ljt/0f ug{sf] nflu s]xL kIfnfO{ ;'wf/ ug'{kg{] b]lvG5 . ltgLx? lgDgfg';f/ 5g\ .sd{rf/Lx?sf] Jofj:yfkg .o; pBf]usf l8n/x?nfO{ lhNnfx?df ljqmL ljt/0fsf] nflu k|aGw ldnfpg' kb{5 .Jofj;foLx?sf] lxtnfO{ Wofgdf /fvL s'v'/fx?sf] pGgt g;n, cf}iflwx? /fd|f] k|aGw ;d]t u/fpg' kb{5 .Sales Promotionsf ljlwx? h:t}M k'/:sf/, 5'6, ljqmL kl5sf ;]jf cflb pknAw u/fpg' kb{5 .cfhsf] lj1fkgsf] o'udf j:t'sf] lj1fkgnfO{ z;Qm ?kdf cuf8L a9fpg' kb{5.

3.3 Recommendationlj=;+= @)%! ;fndfcljgfz lkm8\n]:yfkgfsf] z'?jftaf6 ljleGg v'6sLnf kf/ ub}{ o; cj:yfdf cfO{ k'u]sf] 5 . :yfkgf sfnb]lv g} ljt/0f k|0ffnLnfO{ cfgf] sf/f]af/sf] s]Gb| ljGb' agfPsf] o; lkm8\n] jt{dfgdf abln+bf] cfly{s kl/j]z cg';f/ cfgf] ljt/0f k|0ffnLnfO{ Jofkstf Nofpg' kg]{ b]lvG5 . o; lkm8\n] ljBdfg\ cj:yfdf /x]sf] r'gf}tLnfO{ ;dfwfg ug{sf] nflu y'k|} sfo{ ug'{ lgtfGt cfjZos b]lvG5 . ljt/0f cufl8 a9fpg ;lrt lgoGq0f ug'{ kg]{ vfFrf] b]lvPsf] 5 h;nfO{ lgDg a'Fbfut ?kdf b]vfpg ;lsG5 .Distribution Policy;xL ePtf klg ;f] cg'?k sfo{ cl3 a9\g ;s]sf] kfOb}g .o;sf] ljt/0f gLltdf cfPsf] kl/jt{g / k|lt:kwf{nfO{ cFufn]/ ahf/df cl3 a9\g s]xL xb;Dd dfq ;kmn ePsf] kfOG5 .h'g p2]Zosf] nflu lkm8\; vf]lnPsf] xf], To;sf] Joj:yfkg kIf ;f]xL p2]Zo cg'?k cl3 a9\g ;s]sf] kfOb}g\ . o;sf] nflu Joj:yfkg kIfnfO{ ;'b[9 u/L cuf8L a9\g' kg]{ b]lvG5 .ljt/0f gLltnfO{ k|efjsf/L agfpg ljt/0fsf] If]qdf cfPsf] r'gf}tLnfO{ ;fdgf ub}{ cl3 a9\g' kg]{ b]lvG5 . o;sf] nflu ljt/0fsf] If]qdf nufgL a9fpg' kg]{, bIf / cg'ejL JolQmsf] 5gf}6 ug'{ kg]{ b]lvG5 .

BIBLIOGRAPHY

Pant, Prem Raj (1998), Field Assignment and Report Writing, Ktm, Veenu AcademicEnterpriseWolff Howard K. ad Prem Raj Pant (2002), A Handbook for Social Science Research and Thesis Writing, Kathmandu, Buddha Academic Enterprises Pvt.Ltd.Pant, G.D.(2049) Easy Statistics and Mathematics for Economics Surkunda Pustak Bhawan,Kathmandu/fh]Gb| sfsL{ -@)^#_, Pd=s]= klAnz;{ P08 l8i6LAo"6;{ ef]6flx6L, sf7df8f}

APPENDIX

Questionnaire:of] k|ZgfjnL d+unk'/@, k'j{ /fdk'/df cjl:yt cljgfz lkm8\df pTkfbg ul/Psf] bfgfsf] ljt/0f k|0ffnLsf] cj:yf hfgsf/L kfpg tof/ ul/Psf] xf] .

!= ;fdfGo hfgsf/L(General Information )of] pBf]usf] :yfkgf slxn] ePsf] xf]