NEPA BlogCon 2013 - Blogging 101 (Knepper)
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Transcript of NEPA BlogCon 2013 - Blogging 101 (Knepper)
![Page 1: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/1.jpg)
Outreach-ing to the Top
Jonathon Knepper
#NEPABlogCon
![Page 2: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/2.jpg)
See the deck + additional resources:dudewiththehair.com/nepablogcon
#NEPABlogCon
![Page 4: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/4.jpg)
Meet Annie!
#NEPABlogCon
![Page 5: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/5.jpg)
She takes awesome pics.
#NEPABlogCon
![Page 6: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/6.jpg)
She has a blog...
#NEPABlogCon
![Page 7: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/7.jpg)
She’s on social too...
#NEPABlogCon
![Page 8: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/8.jpg)
But nobody knows :(
#NEPABlogCon
![Page 9: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/9.jpg)
But nobody knows :(
#NEPABlogCon
![Page 10: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/10.jpg)
Not true. One person notices.
#NEPABlogCon
![Page 11: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/11.jpg)
What is outreach?
#NEPABlogCon
![Page 12: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/12.jpg)
What is outreach?
#NEPABlogCon
![Page 13: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/13.jpg)
Outreach Outcomes
#NEPABlogCon
●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search
![Page 14: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/14.jpg)
Outreach Outcomes
#NEPABlogCon
●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search●Placement $$ can’t buy
![Page 15: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/15.jpg)
4 Parts of outreach
![Page 16: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/16.jpg)
1. Research
#NEPABlogCon
![Page 17: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/17.jpg)
2. Your “Thing”
#NEPABlogCon
![Page 18: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/18.jpg)
3. Relevancy Factors
#NEPABlogCon
![Page 19: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/19.jpg)
4. The Ask
#NEPABlogCon
![Page 20: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/20.jpg)
What happened to Annie?
![Page 21: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/21.jpg)
More people found her!
#NEPABlogCon
![Page 22: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/22.jpg)
More people found her!
#NEPABlogCon
![Page 23: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/23.jpg)
Thanks Everyone!
#NEPABlogCon
See the deck + additional resources:dudewiththehair.com/nepablogcon
@JonKnep
![Page 24: NEPA BlogCon 2013 - Blogging 101 (Knepper)](https://reader035.fdocuments.net/reader035/viewer/2022062703/5550a249b4c90595208b4d50/html5/thumbnails/24.jpg)
Photo Credits :)
#NEPABlogCon
http://www.flickr.com/photos/oblongpictures/5250948891/http://www.flickr.com/photos/aiwells/3695267115/http://www.flickr.com/photos/aiwells/3696077800http://www.flickr.com/photos/aiwells/3711734728http://www.flickr.com/photos/joachim_s_mueller/6928072309http://www.flickr.com/photos/oblongpictures/5713230691/