“Tell  a  Story!”  says  Intel  Want  to  Understand  The  Future?    

By:  Pearlyn  Neo,  G13  

Why  I  Chose  This  Topic  

Background  •  Director  of  Intel  Corpora>on’s  Interac>on  and  Experience  Research  Group  

•  Australian  Anthropologist  

•  Hired  to  help  Intel  –  Understand  Women  –  Understand  the  Rest  of  the  World  

Genevieve  Bell  

Interes>ng  Observa>ons  

•  Things  that  people  care  about  are  remarkably  consistent  –  Iden>fying  the  persistence  is  the  key!  

 

Interes>ng  Observa>ons  

•  TV  –  One  Technology  that  has  the  BIGGEST  impact  on  our  Storytelling  Ability  – Rearranges  Rela>onship  with    •  Time  •  Space  •  Other  People  

– Predict  a  Renaissance  

Interes>ng  Observa>ons  

•  How  to  spot  what  is  a  trend  or  a  fad?    – Key:  Storytelling  – BeOer  technologies  for    •  Crea>ng  stories    •  Giving  people  a  voice  

 

Evolu>on  of  Storytelling  

What  does  the  future  hold?    

“New  devices,  new  infrastructures,  and  new  experiences  for  starters,  but  also  more  of  the  same  it  seems.  We  want  to  be  social,  we  want  

to  be  engaged,  we  like  a  good  story.”  

Key  Takeaway  Message    

•  The  things  that  people  care  about  are  CONSISTENT  

•  Storytelling’s  the  KEY  to  dis>nguishing  between  a  trend  and  a  fad  

Issues  for  Discussion  

1) Do  you  think  that  storytelling  is  the  key  to  understanding  the  future  of  

technology?    2) What  problems  do  you  foresee  if  we  

solely  rely  on  storytelling  as  a  key  to  helping  us  understand  the  future  of  

technology?