POWERINGthe games industry online

making it FAST, RELIABLE and SECURE

Nelson Rodriguez – Sr. Industry Marketing Manager, Gaming

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

Как его зовут?

Евге/ ний Набо/ ков

Almost played for CKA

Top 20 for all time NHL career wins

2010: traded to the NY Islanders

Refused to Play

Евге/ ний Набо/ ков

Who Am I?

Games I’ve Helped Launch

Who is Akamai?

FASTER FORWARD

AKAMAI DELIVERS HIGH-PERFORMANCE ON-LINE

EXPERIENCES ON ANY DEVICE, ANYWHERE, SECURELY.

ABOUT AKAMAI:

• Delivering 15-30% of all daily web traffic

• Defending against attacks of over 200Gbps

• Enabling >$250 billion in annual e-commerce

FOR THE GAMES INDUSTRY:

• Market leader in game and software downloads

• 150M mobile apps delivered daily

• Used by 22 of the top 25 software companies

About Akamai

Let’s get back to

Евге/ ний Набо/ ков Almost played for CKA

Top 20 for all time NHL wins

2010: traded to the NY Islanders

Refused to Play?

Worst Attendance in NHL 2010

“I'd rather see a game somewhere else!”

“You have to wait forever to exit the parking lot.”

“The concourse is much too small – you cannot walk around.”

Вы Евгений

Slower pages = lower conversion rates

Geo Based Latency Is An Issue

6Waves

Business Challenge• Deliver a superior user experience• Support business expansion while avoiding infrastructure

build out• Entice developers to publish their games with 6waves

Business Benefits• Improved page load times between 15-45%• Accelerated large file download times by 85%• Gained the ability to quickly expand into new markets

without having to deploy and invest in hardware or software

• Ensured a high-quality online gaming experience for a growing user-base

“With Akamai’s leading technology, we are able to provide a fast, reliable, and

high-quality social gaming experience to players around the world. This entices leading game developers to work with us, helping us maintain a competitive

edge.”– Rex Ng, Chief Executive Officer,

6waves

PopCap

Business Challenge• Improve global download performance• Support growth and scalability

Business Benefits• Improved download performance in Europe by 250%• Increased global conversion rate by average of 15%• Seamlessly handled 85% increase in site traffic• Offloaded origin server by 75%

“Akamai allows us to confidently deliver our games around the

world… and enables us to increase our redundancy and global reach on a level that we could never achieve

on our own.”─ Hans Reifenrath, IT Director,

PopCap Games

Aeria Games

Business Challenge• Accelerate game downloads• Gain better understanding of the user experience

Business Benefits• Gained actionable insight into download behavior by

geo• Improved game download completions by over 70%

in key countries• Able to make better marketing spend decisions with

improved download analytics

“Akamai’s technology actually helps drive business decisions.”

─ Terry Ngo, Chief Technology Officer, Aeria

Games

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

CAPACITY?

“The concourse is much too small – you cannot walk around.”

FAR-AWAY FANS HAVE A WORSE EXPERIENCE?

“You have to wait forever to exit the parking lot.”

COMPETITION?

“I'd rather see a game somewhere else!”

Thank you