What the spine might look like during what is considered a normal working position.

D I S T R E S SS I G N A L I N G

5 seconds

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O compression

5,7 ltrs

23 %2

est. timr rem.

42 min.

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1 4 2 5 dive time:

0 1 9 2 5 2 5 0 0

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2,2 bar

17,5 cdepth:

18,7 m

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appealing design

one of coolest prod. of 2011 by Wired

neutral appearance

modular designDIY

prolonged life cycle

minimizes waste

simplies recycling

user input in design

minimizes weight + spacewhwn shipping

minimizes CO2footprint

open sourcephilosophy

encourages discussion

problem solver

user input

user dialogue

for wokers in factory

transparent design process

allows for

excludes users w/ weak nances

creates local

expresses uniquness

status symbol

spinn-o factor

role model

inspiring

paves way for glass speakers

stripped design

intrigues

co-brandingsynonymous with brand

builds brand