Chapter 1 Nelson & Quick Introduction: Organizational Behavior in Changing Times.
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Transcript of Nelson Chapter 1
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© 2006 by Nelson, a division of Thomson Canada Limited. 1-1
Strategic Management &
Strategic Competitiveness
Chapter One
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© 2006 by Nelson, a division of Thomson Canada Limited. 1-2
Chapter 5 Bus. - Level
Strategy
Chapter 6 Competitive
Dynamics
Chapter 7 Corp. - Level
Strategy
Chapter 9International
Strategy
Chapter 10 CooperativeStrategies
Chapter 8 Acquisitions &estructuring
Chapter 11
Corporate
!overnance
Chapter 12 Structure
& Control
Chapter 13Strategic
Lea"ership
Chapter 14Entrepreneurship
& Innovation
S t r a t e g i c
I n p u t s
S t r a t e g i c A c t i o n s
S t r a t e g i c
O u t c o m e
s
Chapter 4Internal
#nvironment
Chapter 3#$ternal
#nvironment Strat. Intent
Strat. Mission
The Strategic .
Management .
%rocessStrategy ormulation Strategy Implementation
StrategicCompetitiveness
Chapter 1
A'ove Averageeturns
Chapter 2 ee"'ac(
StrategicCompetitiveness
Chapter 1
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What is State!y"
# $n inte!ated and %oodinated set of
%ommitments & a%tions desi!ned toe'(loit %oe %om(eten%ies and !ain a
%om(etitive advanta!e.
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Core Competencies) esources
an" Capa'ilities
esources) *n(+ts into a fims (od+%tion
(o%ess, s+%h as %a(ital e+i(ment, sills of
individ+al em(loyees, (atents, finan%es, and
talented mana!es.
Capa'ility) The %a(a%ity fo a set of eso+%es to
(efom a tas o an a%tivity in an inte!ated
manne.
Core competencies ae eso+%es and
%a(abilities that seve as a so+%e of %om(etitive
advanta!e fo a fim ove its ivals.
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Core competencies
© 2006 by Nelson, a division of Thomson Canada Limited. 1-/
an+fa%t+in! e'%ellen%e
'%e(tional +ality %ontol
$bility to (ovide bette (od+%ts S+(eio desi!n %a(ability
*nnovativeness in develo(in! ne (od+%ts
$ ston! +ndestandin! of %+stome needs and tastes
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© 2006 by Nelson, a division of Thomson Canada Limited. 1-6
What is State!y"
# $n inte!ated and %oodinated set of
%ommitments & a%tions desi!ned toe'(loit %oe %om(eten%ies and !ain a
%om(etitive advanta!e.
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Ty(es of State!y
© 2006 by Nelson, a division of Thomson Canada Limited. 1-
4eneal State!y
Co(oate Level State!y
Com(etitive State!y5 +siness Level State!y 7+n%tional State!y
8(eatin! State!y
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:esied State!i% 8+t%omes
State!i% Com(etitiveness
$%hieved hen a fim s+%%essf+lly fom+latesand im(lements a val+e-%eatin! state!y.
8%%+s hen a fim develo(s a state!y that%om(etitos ae not sim+ltaneo+sly im(lementin!.
S+stained Com(etitive $dvanta!e
$bove-$vea!e ;et+ns;et+ns in e'%ess of hat an investo e'(e%ts toean fom othe investments ith simila is.
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*m(otant definitions
;is
$n investos +n%etainty abo+t the e%onomi%!ains o losses es+ltin! fom a (ati%+lainvestment.
;et+ns e+al to hat an investo e'(e%ts fomothe investments ith simila amo+nt of is.
$vea!e et+ns
State!i% mana!ement (o%essThe f+ll set of %ommitments de%isions and a%tionse+ied fo a fim to a%hieve state!i%%om(etitiveness and ean above avea!e et+ns.
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The State!i% ana!ement
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$ltenative odels of S+(eio ;et+ns
In"ustrial
Organi*ationMo"el
+he #$ternal #nvironment
An Attractive In"ustry
Strategy ormulation
Assets an" S(ills
Strategy Implementation
Superior eturns
esource-
Base"
Mo"el
esources
Capa'ilities
Competitive A"vantage
An Attractive In"ustry
Strategy Implementation
Superior eturns
8*8*
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7o+ $ttib+tes of ;eso+%es and
Ca(abilities >Com(etitive $dvanta!e?
The firm is organized appropriately toThe firm is organized appropriately toobtain the full benefits of the resources inobtain the full benefits of the resources inorder to realize a competitive advantage.order to realize a competitive advantage.
ValuableValuable Allow the firm to exploit opportunities orAllow the firm to exploit opportunities orneutralize threats in its externalneutralize threats in its externalenvironment.environment.
RareRare Possessed by few, if any, current andPossessed by few, if any, current and potential competitors. potential competitors.
Costly to imitateCostly to imitate When other firms cannot obtain them orWhen other firms cannot obtain them or
must obtain them at a much higher cost.must obtain them at a much higher cost.
Organized to beOrganized to be
exploitedexploited R e s o u
r c e s a n d C a p a b i l i t i e s
R e s o u
r c e s a n d C a p a b i l i t i e s
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Core CompetenciesCore Competencies
;eso+%es and %a(abilities thatmeet these fo+ %iteia be%ome a so+%e
of@
ValuableValuable
RareRare
Costly to imitateCostly to imitate
Organized to beOrganized to be
exploitedexploited
Core CompetenciesCore Competencies
R e s o u r c e s a n d C a p a b i l
i t i e s
R e s o u r c e s a n d C a p a b i l i t i e s
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*ntended, me!ent and ;ealiAed State!ies
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C8s anin! of b+siness im(otan%e
1. $ ston! & ell tho+!ht o+t state!y
2. a'imiAin! %+stome satisfa%tion & loyalty
3. +siness leadeshi(, +ality (od+%ts & sevi%es
). Con%en fo %onsistent (ofits
/. Ston! & %onsistent (ofits
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Staeholdes
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8!aniAational state!ists
To( level mana!es, e'e%+tives, to(mana!ement team, o !eneal mana!es