Neil Gains and Happy Anggraini Festival of NewMR 2016
-
Upload
ray-poynter -
Category
Marketing
-
view
283 -
download
2
Transcript of Neil Gains and Happy Anggraini Festival of NewMR 2016
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Do Western brands understand the needs of Muslim women in SE Asia?
Neil Gains TapestryWorks Happy Anggraini ABN Impact 2 February, 2016
#NewMR 2016 Sponsors
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Talking to the implicit brain
EmoJons are felt not thought
Research should be less verbal
We think visually
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
What is the feeling of beauty?
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Using visual cards to map the goals of beauty
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Indonesian women desire beauty that
balances the goals of feeling smart and confident, with those of being authen3c (to
yourself, your friends and your role in
society)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
“Beauty is from the heart”
(hijab wearer)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
“Beauty is freedom. She is beau,ful, but different, because the colour is
different from the other eggs. If everything in the world is the same, then there is no colour” (hijab)
“Beauty is about freedom. Free to do what I want. Not being told what to do. No
regula,ons” (hijab)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
“Makeup is one of the supports of
beauty”
(hijab wearer)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
“Every woman can be beau3ful, but it’s
not all about makeup”
(no hijab)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
“Beauty is taking good care of yourself”
(no hijab)
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
How are brands talking about beauty in 2015?
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Beauty is about (he)art as well as
science
Beauty should be less serious and more fun
Beauty is not just about “me”
Beauty can be enhanced, but it’s not just about physical
appearance
Beauty can be sexy, in the right context
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Thank You!
Do Western beauty brands really understand the needs of Muslim women in SE Asia? Neil Gains & Happy Anggraini, Fes3val of NewMR 2016
Q & A
Neil Gains TapestryWorks
Happy Anggraini ABN Impact
Sue York NewMR
#NewMR 2016 Sponsors