Neha goswami village assignmentr
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Transcript of Neha goswami village assignmentr
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Major Assignment Topic:-A Business plan(VINAYKAM) for a
village(GAPEPAN)Submitted to:-Mr.Ashish suriHOD of ManagementDepartment
Submitted by:-Name:- Neha GoswamiUID:- K12534Name:- Rohit saxenaUID:- K12173Course:- MBAYear/sem:- 1st /2nd
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CONTENTS1.Introduction of the study
2.Geographical location and demographics of the village
3.Desciption of
• The economic profile of the village• Cultural analysis of the village• Land laws implemented in the village• Administrative structure• Infrastructural facilities
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4. CSR activities of Gadepan village5. conclusion(business plan based entrepreneurial conditions) Introduction of product/services introduction . Production/services introduction . Production processThe market . Market Analysis(4p,s STP) . Customer profile . Sales strategy . Distribution channel . Advertising, promotion . Competitor analysis . Environment analysis SWOT/PEST
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. Capital requirements
. Future plans/strategies
6. Suggestion & recommendation
7. Bibliography
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1.INTRODUCTION OF THE STUDY
As part of the field work module of Village Study Segment course, we conducted survey of village Gadepan in Kota district of Rajasthan. We met a Surpunch of this village Mrs.KritikaMeena We had the opportunity to closely observe the various forms of interventions and interactions taking place within the village and understand the impact of such interventions on the lives of the people of the village.
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Gadepan is a Village in Sultanpur Tehsil in Kota District of Rajasthan State, India.
2.Geographical location and demographics of the village
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The economic profile of the village Villagers try to do maximum work to meet the family needs. Most of the people in the village have agriculture as the primary source of income, apart from this they also do work as wage laborers in government schemes or private works.
3.Description of
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Culture analysis of the village
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Land laws implemented in the village
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Administrative structure
Gadepan is the largest village of Kota City, it is well organized and property functioning admiration that are handled by the government of Rajasthan under the Village panchayat and Block office.
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Infrastructural facilities
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4. CSR activities of Gadepan villageCFCL village situated in gadepan village .All CSR activity done by CFCL.
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We plan a business according to village requirement we are
two partners the name of business VINAKYAM.
5. Business plan
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o product/services introduction:- We provide product which are required according to villagers demand.
Introduction of product/service
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o Production process:-
After visit GADEPAN village we find a business idea for village and us. We decide to open shops in village .In GADEPAN we find there are no shops of clothes , handloom, general items then , we decided to contract to wholesellers which are situated in RAMPURA Kota.
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The marketo Market analysis(4p’s, STP)
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o Customer profile:-GADEPAN village is a rural area . the income of peoples are very low and average few people of village are rich . oSales strategy:-
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o Distribution channels:-
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o Advertising, promotion:-
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o Competitor analysis:-
After talking Sarpanch and all villagers we can see they go kota or mostly villegers go Anta. so as we can simply justify the compitiors of our business are local market of anta.
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o Environment Analysis-SWOT:- Strength
There are no competitors in villageCustomer demand is high Low risk Minimum expenses Low cost men power
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Weakness These are the weakness of new business in a village:-If products are not suitable for villagers we can go in lossOnly low price product we can sell Opportunitiesgrowth for other new businessincrease sales for new product
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o Capital requirements:-Budget of our business are 3 lacks . we take shops on rent and product we buy firstly in small quantity .o Future plans:-
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6.Suggestion & recommendation
After the survey of all village we suggest unemployment is main issue of Gadepan village. Actually not only Gadepan every village has unemployment problem. To solve unemployment .so we suggest government should work on small industry , small business, education sector also. Government should also work on villagers problem like water , drain system ,electricity, education healthcare. Unemployment is main problem so government should be improve education system and other schemes which are for unemployed people.
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7.Bibliography GoogleMarketing booksWikipedia 8. You tube and slide share linkhttps://www.youtube.com/edit?action_reinstate=1https://www.youtube.com/watch?v=pNAC7AdlobU
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