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Corporate website of NefteTransServis transport company

http://www.neftetransservice.com/

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Corporate website of NefteTransServis transport company

http://www.neftetransservice.com/

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Corporate website of NefteTransServis transport company

About the client:In 2012 DEFA developed a lite-version of the website for NefteTransServis company, which conducts cargo transportation of oil products over the whole territory of Russia, Baltic states, and CIS. Transportation volume amounts to more than 6.5 mln tons per month as of the year 2012. NefteTransServis company is considered one of the biggest and most fast-growing railroad transport operators, and justifiably holds leading position in its field.

Currently, NefteTransServis is a constantly developing enterprise, which is able to timely and sufficiently respond to the increasingly stringent requirements for the cargo volumes and quality of service. Such state of things is contributed to a considerable degree by the presence of branches and regional representative offices of the company, operating along the whole Russian railway network.

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Project descriptionAs a main goal in work on the new website we have chosen the creation of an effective communication with the primary target audience of the company – mass-media representatives, field analysts, and employees of NefteTransServis company itself as well. We have formulated the primary targets, achievement of which would be provided by the proposed creative concept of the new corporate resource:

Presentation of clear and transparent information on the market, field of activity, and competitive advantages of the company;

Positioning of the company as "the largest private operator" in its market;

Creation of the company's image as an open, transparent, and modern industrial structure.

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Project description

Development process started from the decision upon the main communication instrument, which would help to transmit the impressive volume of specific information on the company, collected through the years of its operation and updated every day. Infographics became such an instrument, which allows spectacular visualization of numerical values of the company and scale of its operation.

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Project descriptionOn designing pages we decided to step aside from conventional promo blocks with photos for the benefit of more modern and complex solutions, which create a single interface of interaction with the portal on the basis of one information block.

One of major requirements imposed on the upcoming website are its high integration with modern mobile devices and correct display of the presented information on the screens of smartphones and tablet PCs. These requirements have determined the nature of the website as a light, easy to view and read full-scale information resource, each section of which may be quickly read through during a travel by transport along with obtaining the necessary data

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