Neera ECManohar PCA

COCONUT SAP SUGARINDUSTRY ROADMAP

Department of AgriculturePhilippine Coconut Authority


Presented during the 1st National Coconut Sap Sugar CongressHotel Marco Polo Hotel, Davao City, Philippines / 5-6 March 2012


Department of AgricultureBureau of Agricultural ResearchDepartment of AgricultureDepartment of Agriculture

Philippine Coconut Authority


Presented during the 1st National Coconut Sap Sugar CongressHotel Marco Polo Hotel, Davao City, Philippines / 5-6 March 2012

THE ROAD MAP1. A blueprint of the focused and unified

industry plans and directions.

2. A comprehensive assessment of themagnitude and opportunities of the industry.

3. Basis of implementing programs and projectsto address issues and concerns of the

industry.

4.The yardstick of achieving plansat a given timeline and investment.

1. A blueprint of the focused and unifiedindustry plans and directions.



industry.


THE ROAD MAP1. A blueprint of the focused and unified

industry plans and directions.



industry.


1. A blueprint of the focused and unifiedindustry plans and directions.



industry.


COCONUT SAP SUGARCOCONUT SAP SUGARAn Alternative SweetenerAn Alternative Sweetener

COCONUT SAP SUGARCOCONUT SAP SUGARAn Alternative SweetenerAn Alternative Sweetener

http://www.noble-house.tk/html/engels/Gula_Java/Coconut_blossom_sugar/Gandhi-coconut_blossom_sugar_antidote_against_misery.html

“The juice of the coconut tree can betransformed into a sugar as soft as honey…Nature created this product such that it couldnot be processed in factories. Palm sugar canonly be produced in palm tree habitats.

“Local populations can easily turn the nectarinto coconut blossom sugar. It is a way to solvethe world's poverty. It is also an antidoteagainst misery.”Mohan das K. Gandhi 3.5.1939

Mahatma Gandhi largely experimented with food; it wasimportant to him. His personal diet was vegetarian andconsisted of 1 litre of goat's milk; 150g wheat and rice; 75gleaf vegetables; 125g other vegetables; 25g lettuce; 40gghee and 40-50g coconut blossom sugar.














GLOBAL INDUSTRYSITUATION

Philippines52%

Indonesia24%

Thailand13%

USA5%

Australia3%

Singapore3%

COUNTRY

IndonesiaThailandAustralia

PhilippinesSingapore

USA

GLOBAL INDUSTRYSITUATIONSingapore

3%

KEY PLAYERS

Source: https://www.alibaba.com

COUNTRY MANUFACTURER TRADER DISTRIBUTOR

Indonesia 4 5Thailand 5Australia 1

Philippines 14 5 1Singapore 1

2

KEY PLAYERS

PRODUCT BRANDSGLOBALLY AVAILABLE

Indonesia

IndonesiaThailand

Indonesia

PRODUCT BRANDSGLOBALLY AVAILABLE

Indonesia

ThailandThailand

Indonesia

Thailand

Growing interests ofthe exporters and

trading sectors due toincreasing demand inthe local and export

market

REGION Producers Trader Exporter

Region I-IVB 1

Region IVA 4

Bicol Region 1 1

Region VI 1

Region IX 1

Region X 11 1

Region XI 5 2

Region XII 7 2

Region XIII 5 3

Growing interests ofthe exporters and

trading sectors due toincreasing demand inthe local and export

market


Region I-IVB 1

Region IVA 4

Bicol Region 1 1

Region VI 1

Region IX 1

Region X 11 1

Region XI 5 2

Region XII 7 2

Region XIII 5 3Davao Region

19%

Region XII21%

LOCAL INDUSTRYSITUATION REGION Producers Trader Exporter

Region I-IVB 1

Region IVA 4

Bicol Region 1 1

Region VI 1

Region IX 1

Region X 11 1

Region XI 5 2

Region XII 7 2

Region XIII 5 3

Region IVB3%

Region IVA3%

Bicol Region5%

Region VI3%

CARAGA11%


Region I-IVB 1

Region IVA 4

Bicol Region 1 1

Region VI 1

Region IX 1

Region X 11 1

Region XI 5 2

Region XII 7 2

Region XIII 5 3

Region VI3%

Region IX3%

Region X32%

Davao Region19%

CARAGA11%

THE PHILIPPINE BRANDSTHE PHILIPPINE BRANDS

EXPORT VOLUMEA surging trend inproduction and marketdemand as healthy andnatural product from2007 to present.

50,000

-

10,000

20,000

30,000

40,000

2009

Coco Sugar Export Volume (Kg)

EXPORT VOLUME

Current Export Price:US$ 4.50 - 6.50 per pound

2009 2010 2011*

Coco Sugar Export Volume (Kg)

*Partial Data / Source: PCA-MDD, 2011

Current Export Price:US$ 4.50 - 6.50 per pound

EXPORT DESTINATION

USA

CANADA

FRANCE

MIDDLE EAST

NORWAY

Source: PCA-MDD

EXPORT DESTINATION

FRANCE

MIDDLE EASTASIA

JAPANS. KOREA

NORWAY

PHILIPPINES

AUSTRALIA

NEWZEALAND

ASIAPHILIPPINES

INDUSTRY MILESTONES

2007PCA funded GI Analysis of CocoSugar thru FNRI-DOSTDr. Trinidad Trinidad

March 7: Press Release about the GIIntroduction in Korean MarketPromotion in the Export Market

2011-presentIntensive promotion asPCA’s promising productpushed by Admin Forbes

1995Coco Sugar Project of PCA

Funded by FAO in ZRC - Dr.Magat

2002-05Coco Sugar TechnologyDevelopment thru COGENT inBalingasag, Misamis Oriental

RM Cruz, Luisa Molo and JoyGamolo and Erlene Manohar



INDUSTRY MILESTONES



2008-2010CommercializationCoco Natura Branding & Packaging

Establishment of Aroman Women’sNatural Food Producer

Ms. Erlene Manohar ; Mr. TammyJalos; Ms. Elvira Silva; and Engr..Evelyn Caro

1995Coco Sugar Project of PCA

Funded by FAO in ZRC - Dr.Magat

1997-2001SCTNP Technology wasdeveloped - Dr. Magat

2006Introduced the Coco Sugar in theCoco Week Trade Fair - RM Cruzand Ms. Erlene Manohar

Coco Sugar Processing Projectsupported by former Admin. Garin



INDUSTRY MILESTONES1. Established the health benefits of coconut sap sugar classified as

low GI (35) alternative sweetener for diabetics2. Developed an industry with vast economic prospects in the local

and global market3. Product quality improvement of commercially viable and low

investment farm level technology4. Set forward an industry with competitive advantage in local and

export market.5. Generated jobs for rural communities and provided immediate

source of income6. Developed a marketing scheme for sustainability of the industry

1. Established the health benefits of coconut sap sugar classified aslow GI (35) alternative sweetener for diabetics

2. Developed an industry with vast economic prospects in the localand global market

3. Product quality improvement of commercially viable and lowinvestment farm level technology

4. Set forward an industry with competitive advantage in local andexport market.

5. Generated jobs for rural communities and provided immediatesource of income

6. Developed a marketing scheme for sustainability of the industry

INDUSTRY MILESTONES1. Established the health benefits of coconut sap sugar classified as

low GI (35) alternative sweetener for diabetics2. Developed an industry with vast economic prospects in the local

and global market3. Product quality improvement of commercially viable and low

investment farm level technology4. Set forward an industry with competitive advantage in local and

export market.5. Generated jobs for rural communities and provided immediate

source of income6. Developed a marketing scheme for sustainability of the industry

1. Established the health benefits of coconut sap sugar classified aslow GI (35) alternative sweetener for diabetics

2. Developed an industry with vast economic prospects in the localand global market

3. Product quality improvement of commercially viable and lowinvestment farm level technology

4. Set forward an industry with competitive advantage in local andexport market.

5. Generated jobs for rural communities and provided immediatesource of income

6. Developed a marketing scheme for sustainability of the industry

Comparative GI’s of Sugars

0

10

2 0

3 0

4 0

5 0

6 0

G I

C O C O S U G A R C O C O S Y R U P T A B L E S U G A R

GlycemicIndex (GI)below 55 isconsideredlow.

0

10

2 0

3 0

4 0

5 0

6 0

G I


Source: FNRI GI Results (Trinidad, 2011)

GlycemicIndex (GI)below 55 isconsideredlow.

Comparative GI’s of Sugars

0

10

2 0

3 0

4 0

5 0

6 0

G I

C O C O S U G A R C O C O S Y R U P T A B L E S U G A R0

10

2 0

3 0

4 0

5 0

6 0

G I


Source: FNRI GI Results (Trinidad, 2011)

TappingTapping

Coco Sap Coco SugarCoco Syrup

BoilingBoiling GranulationGranulation

Cooperative/Agripreneurs/ProducersP7.50/L

SUPPLY-VALUE CHAIN OF COCONUT SAPSUGAR ENTERPRISE

Exporter

Distributor

ConsumerConsumer

Consolidator(Foreign-based)

Consolidator(Foreign-based)

US$ 4.50 – 6.50 /pound

Coco Sugar Coco Sugar

GranulationGranulation DryingDrying

Coco Sugar

PackagingPackaging

Cooperative/Agripreneurs/Producers

P175/Kg

SUPPLY-VALUE CHAIN OF COCONUT SAPSUGAR ENTERPRISE

ConsolidatorConsolidatorExporterExporter

DistributorDistributor RetailerRetailer

P200/Kg

P200/KG

P250/Kg – P300/Kg

P200/KgP200/Kg

P250/Kg

Improved Product Utilization

RawSugar

BottledSugar

Improved Product Utilization

BottledSugar

OtherUses

AS FARM LEVEL AGRI-BUSINESSAS FARM LEVEL AGRI-BUSINESS

Source of incomeof local people incoconut growingcommunities inNorth and SouthCotabato, Davao,Misamis Oriental,Alabat, Quezonand in the BicolRegion

Source of incomeof local people incoconut growingcommunities inNorth and SouthCotabato, Davao,Misamis Oriental,Alabat, Quezonand in the BicolRegion

INCOME GENERATION

PCA-CSPC’s ShareP200 @ P25/Kg

P1,750

80LCoconut Sap

80LCoconut Sap

10KgCoco Sap Sugar

10KgCoco Sap Sugar

Manangguete’sShare P420

PCA-CSPC’sShare P180

Women Processor’sShare P500 @ P50/Kg

P600

Traders/Consolidators

10 Kg RepackagedCoco Sap Sugar


P1,750

PROD’N COSTCoco Sap – P7.50/LFirewood – P10/KgWater & Utilities – P5/KgTranspo of Sap – P4/KgMarketing P12/KgPackaging Materials – P0.8/Kg

INCOME GENERATION

PCA-CSPC’s ShareP200 @ P25/Kg

Based on AromanCoco Sap SugarProduction and

Marketing





Retailer

End Consumer

P2,000

P2,500

INPUT COSTTransportation Cost – P7/KgCoco Sap Sugar – P175/KgPackaging Materials – P2/Kg

INPUT COSTTransportation Cost – P7/KgCoco Sap Sugar – P200/KgPackaging Materials – P2/Kg

COMPARISON OF INCOME INONE HECTARE FARM

Product Ave. Prod’n Ave. CostFarmGate

(P/Kg)

Gross Income(P)

Copra 1000 17,880 35 35,000CoconutSugar 9000 943,050 175 1,575,000

Assumptions:1) 1kg of Coco Sugar = 4 Coconut Trees (dwarf var.);2) Average Annual Coco Sugar Production is 9000 kg/ha3) Annual Productive Copra Production is equal to 1000 kg/ha4) 750 kilos per month/ha

CoconutSugar 9000 943,050 175 1,575,000

COMPARISON OF INCOME INONE HECTARE FARM

Gross Income(P)

NetIncome (P)

AverageIncome inRegion XII

(2009)

Annual PerCapita Poverty

Threshold(2009)

35,000 17,120 96,000 16,841

1,575,000 631,950 96,000 16,841

Assumptions:1) 1kg of Coco Sugar = 4 Coconut Trees (dwarf var.);2) Average Annual Coco Sugar Production is 9000 kg/ha3) Annual Productive Copra Production is equal to 1000 kg/ha4) 750 kilos per month/ha

1,575,000 631,950 96,000 16,841

STATUS

MARKETING SCHEME

STATUS PROPOSED

MARKETING SCHEME

PROPOSED

PRIMARYPRODUCERS(Farm Level)

Licensed/Registered*

Certification,License

Certification, License Traders/Retailers

Fig.1. Present Structure of Coco Sugar Marketing

Product 1

HIGH MID

Certification, License Traders/Retailers

Product 2


Licensed/Registered*

Inputs(Raw Materials and Labor)

Other Processing Inputs(Product Improvement)

Primary Market

Traders/Retailers

Unregistered

Fig.1. Present Structure of Coco Sugar Marketing


Consumer Market

MID LOW*registered to PCA

Traders/Retailers

Product 2


Certified Products

Certification,License a/

Certification,License /a

a/ voluntary orregulatory

Traders/Retailers

Certified Products

HIGH END MARKET(Domestic and International Market)

Certification,License /a

Traders/Retailers

Fig. 2. Proposed Marketing Structure with Accreditation


Certified Products

Inputs


Primary Market

Traders/Retailers

Certified Products


Consumer Market

HIGH END MARKET(Domestic and International Market)

Traders/Retailers

Fig. 2. Proposed Marketing Structure with Accreditation

PROJECTED SUPPLY REQUIREMENTFOR ALTERNATIVE SWEETENER AND

OPPORTUNITIES


OPPORTUNITIES


OPPORTUNITIES


OPPORTUNITIES

PROSPECTS1. Increasing number of diabetic people 346 M

in the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;

2. Growing interests of consumers on naturaland healthy products in the local and globalmarket;

3. Shift of consumers’ interest onorganic and natural products

4. Development of quality andcompetitive product; and

5. Increasing demand and growinginterest of the business sectors in theexport and domestic scenario.

1. Increasing number of diabetic people 346 Min the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;





PROSPECTS1. Increasing number of diabetic people 346 M

in the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;





1. Increasing number of diabetic people 346 Min the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;





DIABETES STATISTICS

Source: 2005–2008 National Health andNutrition Examination Survey

DIABETES STATISTICS

Source: 2007–2009 National Health InterviewSurvey estimates projected to the year 2010

PROJECTED REQUIREMENT FORALTERNATIVE SWEETENER

1,000

11,000

21,000

31,000Projected Requirement (MT)

Assumptions1. 346 M people are diabetics worldwide, (WHO, 2011);2. Computation of daily sugar intake is based on the Recommended Daily Intake (RDI)

for diabetic which is 5g daily;3. Computation of annual requirement of alternative sweetener is based on the

percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)

4. Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and 2016-5%

1,0002012 2013 2014

PROJECTED REQUIREMENT FORALTERNATIVE SWEETENER

Projected Requirement (MT)

Assumptions1. 346 M people are diabetics worldwide, (WHO, 2011);2. Computation of daily sugar intake is based on the Recommended Daily Intake (RDI)

for diabetic which is 5g daily;3. Computation of annual requirement of alternative sweetener is based on the


4. Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and 2016-5%

Basic Source of Data: WHO

2014 2015 2016

INDUSTRY GOAL

“DEVELOPMENT OF THECOCONUT SAP SUGAR

INDUSTRY FOR HEALTH ANDEMANCIPATION OF THE

COCONUT FARMERS FROMPOVERTY”

Coconut blossom sugar provides a way to solveworld’s poverty, as antidote against misery

Gandhi: 3. 5. 1939, Source: htpp//www.




INDUSTRY GOAL




Coconut blossom sugar provides a way to solveworld’s poverty, as antidote against misery

Gandhi: 3. 5. 1939, Source: htpp//www.




PLANS PROGRAMSPROGRAMS TARGETS

DRIVERS OF INDUSTRY DEVELOPMENT

Production

Supply of Sap

R&D

ProcessTechnologySupply of Sap

Labor input

ProcessTechnology

MedicalResearch

DRIVERS OF INDUSTRY DEVELOPMENT

R&D

ProcessTechnology

Market

PromotionProcessTechnology

MedicalResearch

Promotion

ProductStandards

INDUSTRY DEVELOPMENT PLAN

FOR DOMESTIC MARKET1. Promote utilization to

produce healthy and naturalhigh-end products

2. Conduct further research onthe health benefits of theproduct

3. Develop low input productprocessing and affordableequipment

4. Provision of capital forcommercial scale production

FOR THE EXPORT MARKET1. Increase the volume of

production to address theincreasing demand

2. Standardize processing forproduct quality compliance

3. Strict compliance to theGMP-HACCP and otherregulatory requirements

4. Establish internationaltrading system and marketlinkages











INDUSTRY DEVELOPMENT PLAN





















INPUTS FOR INDUSTRY DEVELOPMENT

1. Dwarf varieties such as EGD, MRD, Catigan are high sapproducers that can be planted for expansion of supplysource

2. Low GI classification of coconut sugar and the highelement contents are product advantage for marketpromotion;

3. Emerging natural and healthy sap-based products suchas coconut sap syrup and spread will enhance

product utilization and diversification; and

4. Existing local brands are already available inthe global market and increasing marketdestinations






INPUTS FOR INDUSTRY DEVELOPMENT











OBJECTIVES

1. To increase the production trend of the coconut sap sugarto address the increasing market demand;

2. To capture at least 1% of the projected average worldrequirement of diabetics for alternative sweetener from2012-2016 which is estimated at an average of 36 MMTafter 5 years

3. To conduct in-depth medical researches to supportproduct promotion;

4. To introduce innovations to lower the cost ofproduction, processing and packaging thru Rand D;

5. To safeguard product quality to maintain thecompetitive advantage of the product in theglobal market.






OBJECTIVES











EXPECTED OUTPUTS

1. Increased production to meet the average projected marketdemand of 36 MMT by the end of 2016;

2. Increased foreign market demand and addressed the requirementsof prospective users ( the diabetics);

3. Conducted medical health researches in support of marketpromotion

4. Carried out R & D to improve processing andpackaging technologies;

5. Established accreditation system of coconut sapsugar processing plants and certified quality sap-products.






EXPECTED OUTPUTS











PROJECTED PRODUCTION

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Vol

um

e, M

T

Assumptions:1)Target production is based on the current production capacity which is 70MT and

increases threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Intake

for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the


4) Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and2016-5%

-

5,000

2012 2013 2014

Target Production Capacity Projected Demand Based on the Diabetic Incidence



increases threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Intake

for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the



2014 2015 2016

Projected Demand Based on the Diabetic Incidence


YEARTarget Production

Capacity (MT)

Projected DemandBased on the Diabetic

Incidence (MT)2012 2102013 6302014 1,8902015 5,670


increase threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Sugar

Intake for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the



2015 5,6702016 17,010

PROJECTED PRODUCTIONProjected Demand

Based on the DiabeticIncidence (MT)

ProductionGap (MT)

3,789 3,57912,629 11,99918,944 17,05425,258 19,588


increase threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Sugar

Intake for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the



25,258 19,58831,573 14,563

EQUIVALENT NUMBER OF COCONUT TREES

YEARProjected Target

Production Capacity (KG)

2012 210,0002013 630,0002014 1,890,0002015 5,670,000

Conversion:1) 1Kg of Coco Sugar = 4 trees (dwarf varieties)2) 340,000,000 Bearing Trees in 2011 (PCA-BAS, 2011)

2015 5,670,0002016 17,010,000

EQUIVALENT NUMBER OF COCONUT TREES

Projected TargetProduction Capacity (KG)

RequiredNumber of Trees

Share inBearing Trees

2,301 0.00068%6,904 0.00203%

20,712 0.00609%62,137 0.01828%

Conversion:1) 1Kg of Coco Sugar = 4 trees (dwarf varieties)2) 340,000,000 Bearing Trees in 2011 (PCA-BAS, 2011)

62,137 0.01828%186,410 0.05483%

CONSTRAINTS & ISSUES

OBJECTIVESTo increase production of alternative

coconut sap sweetener by three folds fromthe present production capacity

To enhance current market status andestablish stable markets


To conduct medical research to supportproduct promotion and generateinnovations to lower the cost of

production thru R&D


CONSTRAINTSTo increase production of alternative

coconut sap sweetener by three folds fromthe present production capacity

Limited supply of raw material (sap)


Unstable market demand and supplyvolume for export market; andWide range of product pricing due tovarying production cost.


Unstable market demand and supplyvolume for export market; andWide range of product pricing due tovarying production cost.

To conduct medical research to supportproduct promotion and generateinnovations to lower the cost of

production thru R&D

No in-depth medical research on thehealth benefits of the product and lack ofcomparative study with existing syntheticsugar-free sweeteners

OBJECTIVES

To safeguard product quality andcompetitive advantage in the global

market

• Growing numbers of processing plants withno standard processing technologies;

• Delayed issuance of PNS for product qualityprotection;

• Unregulated processing and product qualitycompliance which is prone to productadulteration; and

• Unaffordable organic certification to SMEs






CONSTRAINTS










STRATEGIES

1. Planting of selected varieties and mapping of areassuitable for high yield and quality sap production;

2. Comprehensive promotion of the health benefits ofcoconut sap sugar as a natural product;

3. Intensive medical research to support the healthclaims about the coconut sap sugar and other sap-

based products;4. Exhaustive R and D on coconut sap-based

products and market development ; and5. Enhanced utilization of the coconut sap

and sugar thru development of coconut-sap based high-end products.







STRATEGIES













PROGRAM/PROJECTSStrategic Approach for Promotion and Development of the

Coco Sap Sugar Industry (SAPDCI) Program

Project Components:1. Mapping of production areas and establishment of community-

based processing plants;2. Identification of coconut varieties ideal for sap sugar production;

3. Development of economically feasible processingtechnologies and equipment/facilities ;

4. Market promotion and development based ondemand projections;

5. Formulation of accreditation and regulatorysystems for quality certified coconut sapsweeteners and other sap-based products .

Strategic Approach for Promotion and Development of theCoco Sap Sugar Industry (SAPDCI) Program






PROGRAM/PROJECTSStrategic Approach for Promotion and Development of the

Coco Sap Sugar Industry (SAPDCI) Program






Strategic Approach for Promotion and Development of theCoco Sap Sugar Industry (SAPDCI) Program






INDUSTRY ROAD MAP FRAMEWORK (2013-2016)

Established reliable supply ofquality cocosugar to comply

with the market demand in 2014

Increased by 50% thecommunity-based processing

plants in 2015

Increased production by 17,010 MT andgained the rank of top exporter in 2016

Implementedprograms to

increase supplyand marketpromotion

2013



INDUSTRY ROAD MAP FRAMEWORK (2013-2016)

SAPDCI

FRAMEWORK



Increased by 50% thecommunity-based processing

plants in 2015

Increased production by 17,010 MT andgained the rank of top exporter in 2016

SAPDCI

FRAMEWORK

Implementedprograms to

increase supplyand marketpromotion

2013



ACTION PLANS

1. Identification of best varieties for coconut sapproduction and mapping of existing stands of dwarfvarieties;

2. Establishment of certification system for assuredproduct quality standards;

3. Strict implementation of PNS in conformity with theinternational standards ;

4. Development of an “organic certificationsystem” affordable to local producers butacceptable to international requirements ;

5. Strategic R and D on medical, healthbenefits, product quality and packaging.






ACTION PLANS











WORK AND FINANCIAL PLANTHRUST TARGETS

1. IncreaseProduction

• Varietal selection and mapping of areas withhigh sap-yielding trees• Establishment of more sap sugar processing

plants

2. IncreaseMarketDemand

• Intensive market promotion and positioning• Establishment of competitive advantage thru

product quality development

3. IncreaseProductUtilization

• develop sap sugar-based high-end products• Information dissemination of the health benefits

of the sap sugar (i.e. congress, conferences andseminars)

3. IncreaseProductUtilization



4. Quality Control • Strict implementation of regulatory policies• GMP-HACCP and PNS compliance

5. MedicalResearch

• Continuous R and D on nutritional facts andhealth benefits• Study on the effects of the coconut sap sugar to

diabetics and dieters

WORK AND FINANCIAL PLANTARGETS BUDGET

• Varietal selection and mapping of areas withhigh sap-yielding trees• Establishment of more sap sugar processing

plants

50 M

• Intensive market promotion and positioning• Establishment of competitive advantage thru

product quality development

25 M



15M• develop sap sugar-based high-end products• Information dissemination of the health benefits


15M

• Strict implementation of regulatory policies• GMP-HACCP and PNS compliance

5M

• Continuous R and D on nutritional facts andhealth benefits• Study on the effects of the coconut sap sugar to

diabetics and dieters

20 M

Department of AgriculturePhilippine Coconut Authority

SAPDCI PROGRAMTotal Budget : 125 MSAPDCI PROGRAM

Total Budget : 125 M

Department of AgricultureBureau of Agricultural ResearchDepartment of AgricultureDepartment of Agriculture

Philippine Coconut Authority

SAPDCI PROGRAMTotal Budget : 125 MSAPDCI PROGRAM

Total Budget : 125 M

ISANG MATUWID NA LANDASPARA SA MAUNLAD NA

INDUSTRIYA


INDUSTRIYA

SALAMAT PO. . . . .


INDUSTRIYA


INDUSTRIYA

SALAMAT PO. . . . .

Neera ECManohar PCA

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