Need For Speed Marketing Campaign

By Matthew Rogero

Top Gear Show (Interview)http://www.youtube.com/watch?v=4OjfH_LbyHY

Here we have an interview of Aaron Paul on the British car show called Top Gear. To promote Need For Speed it only made sense for him to star on the show. The reason for that is because so it would gather a lot more audience with the film also being a film about cars. The general audience for Top Gear is mainly men, but with this being said, there are a lot of female audience’s that appeal to Top Gear as well, but the vast majority are males. Aaron Paul is a well known Hollywood actor. People who aren’t into cars in general will still watch the film simply because Aaron Paul is in the main role of the film. People will find his acting excellent and some will watch the film simply because he’s a popular Hollywood actor. Either way, it will gather up a lot of viewers to watch the film. Aaron Paul is also well educated when it came to cars, from what we can see on the interview. He also talks through his previously owned cars up to his recent one. In my opinion, this is why he stared on Top gear, so he can share his passion about cars and also promote his new film. It would overall gather a lot of audience with different age range.

WWE Raw (Aaron Paul Appearance)https://www.youtube.com/watch?v=8UEu0lwXfcA

Here we have an appearance by Aaron Paul in a slightly different way than expected. From the video we can see that he appeared on WWE Raw, a wrestling show where the general audience, ranges from kids, teenagers, young adults and adults. Straight away we can see the amount of viewers that might watch the film because of Aaron Paul’s way of promoting Need For Speed. At the start of the video we can see that one of the car that was used for the film is on the show and Aaron is in it along with a wrestler as well. The purpose of this is to promote the film using props. People who are into cars will certainly find it appealing simply because the car is very eye catching. Aaron Paul also got involved in the actual wrestling match from what we can see on the video. In my opinion appearing on WWE Raw is a good way of promoting a film, simply because of the audience that it appeals to. Aaron Paul appeared simply to gather as much audience as he can and promote his new film.

ComparisonIf we compare both ways of promoting the film, we can see how effective they are in their own way. Aaron Paul’s Top Gear appearance will appeal to an audience who are slightly more mature and his appearance on WWE Raw will appeal to an audience who are slightly more younger.

We can see how much work Aaron Paul has put in when it came to promoting his film, Need For Speed. He’s also appeared on radio shows and video game websites. We can see the marketing campaign for this film has appeared on different types of media platforms. The purpose of that is to appeal to as much audience as they can possibly gather. All of this is to benefit the film financially. In my opinion, I think the most effective way of promoting a film is to go on a talk show, Like Top gear for example. Not only is Top gear a talk show, but it is also specifically about cars. With Need For Speed being a car film, it would gather a lot more audience simply because the film is about cars. Also, promoting the film on a talk show would explain the film a bit more to the audience, in a persuasive way. People who aren’t into car films would see this film because Aaron Paul is the main role. Aaron Paul appearing on talk shows in a way, would appeal to an audience who are a fan of his work, which again would lead to a lot more audience in general.

Aaron Paul in my opinion was the right person to be promoting Need For Speed, simply because he is the main role and also because of how popular he is in the TV and film industry. Even though the film had other stars such as Michael Keaton and Dominic Cooper, Aaron Paul’s recent work with the TV show Breaking Bad has made him really popular. Therefor would gather a lot of audience and viewers worldwide.