NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce...
-
Upload
new-england-direct-marketing-association -
Category
Marketing
-
view
107 -
download
0
description
Transcript of NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce...
![Page 1: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/1.jpg)
The Fundamental Things Still Apply
How to deal with “Innovation Overload” and produce business
results
#NEDMAInno14
Louis Gudema@louisgudema
http://louisgudema.com
![Page 2: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/2.jpg)
Louis GudemaSenior Account ExecutiveISITE Design
Senior Account ExecutiveOverdrive Interactive
Founder and presidentMagic Hour Communications
Blog forEconsultancyIDG Connecthttp://louisgudema.com
![Page 3: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/3.jpg)
Rate of change is accelerating
SEO
banners/adssearch ads
marketing automation
social media
predictive analytics
mobile
real-time bidding
programmatic ad sales
wearables
Internet of Things
website
analytics
email marketing
Ecommerce
CRM
content management system
![Page 4: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/4.jpg)
![Page 5: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/5.jpg)
InformationOverload
Innovation
![Page 6: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/6.jpg)
Most companies not using marketing automation
Fortune 500 25%
B2B 11-13%
All 5%
And many of these are using it only for email
http://www.clickz.com/clickz/column/2243015/25-of-fortune-500-b2b-companies-have-adopted-marketing-automation
![Page 7: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/7.jpg)
Content everywhere
• 54% of brands don’t have a content
strategy
• 75% of brands intend to increase
their content marketing spend
![Page 8: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/8.jpg)
Agencies are overwhelmed, too
http://www.mediapost.com/publications/article/221082/small-mid-sized-agencies-still-ambivalent-about.html
94% of small- and mid-sized agencies say they are not using, or are not sure of, programmatic ad buying
![Page 9: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/9.jpg)
Digital has changed everything
![Page 10: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/10.jpg)
Omni-channel marketing lives
![Page 11: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/11.jpg)
So the fundamental things still apply
You need to reach the right AUDIENCE with the right MESSAGE and OFFER on the right DEVICE at the right TIME and MEASURE and OPTIMIZE
And digital gives you many more tools and channels to do it with
![Page 12: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/12.jpg)
Top-down, enterprise approach
![Page 13: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/13.jpg)
Bottom-up, departmental approach
![Page 14: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/14.jpg)
“Tactics without strategy is the noise before defeat.”
- Sun Tzu
![Page 15: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/15.jpg)
• Empower innovation champions• Identify needs• Break down silos• Align the entire organization
around change• Create policies to support change• Budget to support change
Governance
![Page 16: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/16.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 17: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/17.jpg)
Top down…
• This can take 6-12 months• May need to wait for next budget
cycle for full implementation• Plan some quick wins along the
way to build credibility
![Page 18: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/18.jpg)
Build your team
…of analytical marketersdirect
V
![Page 19: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/19.jpg)
Develop Personas
• Start with 3-6 personas that matter
• Your biggest customers: common characteristics
• Differences that are important to buying
• Customer interviews and surveys• Use demographics and
psychographics and bring to life
![Page 20: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/20.jpg)
Developing Personas with Website
data
![Page 21: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/21.jpg)
Developing Personas with Website
data
![Page 22: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/22.jpg)
Developing Personas with Website
data
![Page 23: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/23.jpg)
Data from social media
![Page 24: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/24.jpg)
Research tools
WhatRunsWhere.com
![Page 25: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/25.jpg)
Social Media listening
![Page 26: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/26.jpg)
Research conversations
![Page 27: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/27.jpg)
Developing Personas
![Page 28: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/28.jpg)
Developing Personas
![Page 29: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/29.jpg)
Using personas in website
![Page 30: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/30.jpg)
Using personas in website
![Page 31: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/31.jpg)
Using personas in website
![Page 32: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/32.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 33: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/33.jpg)
Buyers/Customers stagesAwareness
Interest
Preference
Action
Sustain/resell
Champion
![Page 34: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/34.jpg)
Buying/Customer Stage
![Page 35: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/35.jpg)
Buyer’s journey
http://blogs.forrester.com/lori_wizdo/12-10-04-buyer_behavior_helps_b2b_marketers_guide_the_buyers_journey
![Page 36: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/36.jpg)
You must use omni-channel marketing because your customer is everywhere.
![Page 37: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/37.jpg)
Different preferences for different experiences
![Page 38: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/38.jpg)
Search behavior and keywords vary by stage of
buyer’s journey
http://www.b2bmarketinginsider.com/search-marketing/how-to-use-paid-search-to-target-buyers-by-stage
![Page 39: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/39.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 40: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/40.jpg)
Identify best channels
![Page 41: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/41.jpg)
Identify best properties…
• Start with search marketing• Use remarketing• Site visitors• Look-alike
• Look at sources of traffic to your website
• Look at demographics of people using properties, and how to target
• Consider omni-channel options to boost results
![Page 42: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/42.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 43: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/43.jpg)
![Page 44: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/44.jpg)
http://www.thehubcomms.com/who-is-winning-the-marketing-cloud-wars/article/336854/
![Page 45: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/45.jpg)
Tips for selecting technologies…
• What is your technology stack? • Will IT support it, if necessary?• Will it integrate with your other
systems, especially your data?• Avoid a features war• 80:20 rule• Best-of-breed vs Integrated suite• Ease of implementation• Learning curve and ease-of-use• Ease of analytics• Will it make a difference?
![Page 46: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/46.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 47: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/47.jpg)
Competitive Research
![Page 48: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/48.jpg)
Competitive Research
![Page 49: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/49.jpg)
Research: keyword tool
![Page 50: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/50.jpg)
Competitive Research
![Page 51: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/51.jpg)
Research: keyword tool
![Page 52: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/52.jpg)
Competitive ad information
![Page 53: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/53.jpg)
Vary content, etc. by stage of buyer’s journey
Awareness Consideration
Decision
Keywords Broad industry, issues
Solutions Brands
Content Webinar, infographic, checklist, Top 10 issues
Case studies, demos, FAQ, spec sheet
Free trial, ROI calculator, coupon, info for CFO
Gated No Maybe Yes
Sales follow-up
No Maybe Definitely
![Page 54: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/54.jpg)
Top down…
• Build your team• Develop personas• Map buyer’s journey• Identify best properties to be in
front of buyer/customer in every stage
• Select and implement enabling technologies
• Create messages, content, offers, etc.
• Test and optimize
![Page 55: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/55.jpg)
Data, data, data…
http://www.searchenginejournal.com/10-great-social-web-analytics-tools/90629/
![Page 56: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/56.jpg)
Collect emails first, sell second
![Page 57: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/57.jpg)
Ultimate goal: quantifying marketing’s contribution to revenue
Which is
complicated
!
![Page 58: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/58.jpg)
Maybe your corporate culture doesn’t support this
approach
![Page 59: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/59.jpg)
Bottom-up, departmental approach
![Page 60: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/60.jpg)
Bottom-up, departmental approach
![Page 61: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/61.jpg)
Bottom-up, departmental approach
![Page 62: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/62.jpg)
Bottom-up, departmental approach
![Page 63: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/63.jpg)
• Duplicate, possibly incompatible technologies
• Extra effort, or less cooperation, from IT
• Poor sharing of learnings• Lack of policies, training, always-
on budgets• No economies of scale in media
buying• Holes in customer experience• Etc., etc., etc.
Bottom-up, departmental approach problems
![Page 64: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/64.jpg)
It’s not just the tools, it’s how you use them
![Page 65: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/65.jpg)
It’s not just the tools, it’s how you use them
http://wowpics.in/amazing-pics/amazing-celebrity-models-pencil-sketches/
![Page 66: NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation Overload" and Produce Business Results - Louis Gudema](https://reader036.fdocuments.net/reader036/viewer/2022062513/5550a829b4c9058b208b501e/html5/thumbnails/66.jpg)
Louis Gudema
http://louisgudema.com
http://www.slideshare.net/lgudema/presentations
The Fundamental Things Still
Apply