NEDMA Social Media Building Blocks
108
基本 Building Blocks of Social Media Christopher S. Penn, Chief Media Officer www.Edvisors.com
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A presentation at NEDMA 2009
Transcript of NEDMA Social Media Building Blocks
基本Building Blocks of Social Media
Christopher S. Penn, Chief Media Officer
www.Edvisors.com
Please consider whether you actually need to print this.
we bring the college crowd
Full Disclosure
To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
Why are we here?
Unread
Unseen
Unheard
ideas that spread, win
if you build itthey will come
To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
Yesterday: 21,528 MySpace friends
Today: 0 MySpace friends
To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
NOT
social media
media
基本
Blocks
Content
Science
Passion
Service
Content
Science Passion
Service
Social Media Power
Content
Things you readThings you hear
Things you watch
brand you
Science
design
What do you want me to do?
testing
HIPPO Problem
airline magazine syndrome
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
What is the ROI?
How did you hear about us?
Passion
Service
what’s your first step?
To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
@
Even if LinkedIn disappeared 5 minutes after you did this process, that file is
yours to keep.
Your data, your network, your social media life, is now safely in your hands.
Bring everything full circle.
Find your contacts wherever they are.
Learn different things on different networks about the same people.
19%
5%
4%
33%
39%
Facebook MySpace LinkedIn Twitter None
Summary
Content
Science Passion
Service
Social Media Power
www.Edvisors.comTwitter: @cspenn
