“There is a new economic

reality parallel to our current

conventional economic system,

where sustainable value

is created every day”Ronald van den Hoff, book Society30

RONALD

VAN DEN HOFF

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

Visual: Marco Derksen, Upstream.

Organizations

Stakeholders

1.0 2.0 3.0

FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

THE MEGA CITY:COLLECTION OF 3RD SPACESFOR SUSTAINABLE VALUE

CREATION

ROOFTOP FOOD & ENERGY

DAY TO DAY SHOPPING

DO WE BUY IT OR DO WE PRINT IT?

COWORKING & KNOWMADS

KNOWLEDGE SHARING

AUGMENTED REALITY

D.I.Y.

BIG BROTHER TOO

DATA & CONNECTIONS: EVERYWHERE

LIFE IS A GAM(E) (IFICATION)

MIRRORED REALITY

BIG DATA: NEW SERVICES

LIFE IS A GAME, A HOBBY OR BUSINESS?

MIRRORED REALITY

SERENDIPITOUS ENCOUTERS

GAME + APPS = SEX ?

LIFE IS BUSINESS COLLABORATION

June 2013

COLLABORATION IS BUSINESS

CRYPTOCURRENCY

ALTERNATIVE CURRENCIES

ABUNDANCE IS BUSINESS

data by

ABUNDANCE IS BUSINESS

“LAST night 40,000 people rented hotel accommodation from a service

that offers 250,000 rooms in 30,000 cities in 192 countries…”

BIG BUSINESS

COLLABORATIVE CONSUMPTION

1st place

3rd place

2nd place

THE STORY OF…

HUMAN TRANSFORMATIONAS ECONOMIC VALUE

HUB & SPOKE…SHARE THE 3RD SPACE

3RD SPACE VIRTUAL & REALTIME BLANKET OF INFO

CONNECT, LEARN AND TRANSFORM…

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

BUZZZZZZ

COLLECTION OF 3RD SPACES

S2M: VARIETY OF (CORPORATE) SPACES

JOBS:

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TASKS-ROLES

TRUST AGENT, TEAMBUILDER

RELEVANCE ANALYST, GAMIFIER

DATA PILOT, ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN, BARRIER FIGHTER

CONTENT CURATOR, NETWORK FACILITATOR

CLOUD SERVICE BROKER

RONALD

VAN DEN HOFF

THANK YOU!www.ronaldvandenhoff.nl

www.society30.com

www.seats2meet.com

www.theserendipitymachine.com