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Transcript of «Nec Plus Ul a · PDF file«Nec Plus Ul#a » %e Luxury and Art ... multi...
About,
«Nec Plus Ultra»
The Luxury and Art of Living Magazine
multi broadcast on TV5 MONDE channel
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
“ Nec Plus Ultra” Show, broadcast on TV5 MONDE channel77bis rue des Entrepreneurs – 75015 Paris • téléphone : 01 45 77 82 97- télécopieur : 01 45 77 82 55
email : [email protected] ; [email protected]
Concept
Nec Plus Ultra is a TV show dedicated entirely to the world of luxury, outstanding, art of living, refinement, and innovation.
The show offers a weekly embrace of this world that brushes perfection in every field:
Fashion, hotel business, haute cuisine, well-being, jeweller's business, fine watchmaking, art craftmanship, architecture, high tech, sports...
Produced and anchored by Marie Ange Horlaville, the show offers four 5 to 8 minute long reportings weekly, plus the favorite weekly special – a 30 seondes to one minute long shooting.
Every reporting carries the viewers away to dreamplaces, offering backstage view on the making and meeting with the big-time doers of the industry : founders, CEOs, creators, creatives and creations.
The viewer is egged on wanderlust, visual tasting, and introduced to the art of fashion show parading. He's invited to go beyond stage and into the very workshop of dreams, enjoying his discovery of a world full of surprises and know-hows.
Nec Plus Ultra emphasises excellence, creativity, innovation and quality – in one word : luxury.
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Marie-Ange Horlaville
She inherited elegance from Paris, the love of beauty from France and the taste for the fine art of living from Europe : rarely someone matches so perfectly their topic.Marie Ange Horlaville, anchor and producer of the show, has always had luxury and fashion under her skin.Since her beginning on television as Michel Drucker's PA in French popular music shows, since she has carried out documentaries on writers such as Jules Romains, she has been passionnate about this world.Coherently to these experiences, she has decided to pass on what she acquired, found out and loved in this world, as a gift to all the luxury and outstanding enthusiasts.She has been deciphering news and codes of haute couture on the French channel FR3 for ten years already.
Since 2004, she has anchored “Nec Plus Ultra”, a magazine dedicated to creation and the exceptionnal, with her charm and allure, every Saturday at 5:00 PM (GMT) and now at 7:30 PM on TV5 MONDE.More than ten million viewers from every corner of the globe have faithfully watched this weekly meeting letting them in the luxury universe.
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
From its actors to its know-hows and even its “abuses”, Marie Ange travels along with the amateur of rare and precious through the mazes of this uncanny planet, with professionnalism and pleasure.But not everything that glints is golden to her...That is why she invites us backstage with sheer pleasure, for an uncommon glance at watchmaking, yachting, car industries, fashion, wine, haute cuisine, hotel business, gardening, design and adornment.Let us not forget these myriads of tiny things also belonging to luxury: Silence, Time and Space are key elements to existence for those who can benefit from them, aren't they?
For real luxury has several faces: it is out of time and will not cast anything out.It has a duty to innovate and create, with only one strict agenda : bet everything on quality as high as might be, et bring about emotion.
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Fine Jewellery and Watchmaking
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
“Nec Plus Ultra” Broadcast on TV5 MONDE
Weekly broadcast as follows:
Duration : 26 Minutes
NETWORK DAY TIME
TV5 MONDE France, Belgium, Switzerland Saturday 7:30 PM
TV5 MONDE Europe Sunday 12:00 PM(Berlin Time)
TV5 MONDE Africa Saturday 1:30 PM(Dakar Time)
TV5 MONDE East Saturday 6:30 PM(Dubaï Time)
TV5 MONDE USA Saturday 5:30 PM(New York City Time)
TV5 MONDE Latin America and Caribbean Monday 2:30 PM(Buenos Aires Time)
TV5 MONDE Asia Sunday 4:00 PM( Hong Kong Time)
TV5 MONDE Pacific Sunday 6:00 PM(Tokyo Time)
This magazine is evaluated € 152,000 (securing the loyalty of 10 to 12 millions viewers around the world).The shows are multi-broadcast a second time during the summer.This magazine is also broadcast on CCTV in China.It is produced and anchored by Marie Ange Horlaville.
Every issue of the magazine displays 4 reportings lasting from 5 to 8 minutes each plus a 30 seconde long special weekly favorite.
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Yachting, Cars
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
The “Nec Plus Ultra” Show
Shooting intent :
" "" " Duration: 26 minutes including 1 minute and 30 secondes credits" " (opening and ending)" " 24 minutes reportings" " 1 minute 30 secondes film set and launching" " 30 secondes credits
" " Programming : weekly
Broadcast :
" "" " Multibroadcast (10 times) worldwide on TV5 MONDE et aboard " " Air France ocean-going ships.
" " 42 26-minute long shows a year
− Broadcast every Saturday ay 7:30 PM
− Nec Plus Ultra is broadcast on TV5 MONDE during Summer time
− Nec Plus Ultra “Collection” will be launched in 2010,with theme shows on a daily basis.
− 1 theme show a day, 5 days a week
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Fashion
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Media Planning
TV5 Monde stands for 25 million viewers a day and 73 million viewers a week for 150 millions households.
TV5 MONDE FRANCE-BELGIUM-SWITZERLAND
99% initiating through cable TV / satelite
A WELL PERFORMING CHANNEL:about 5 million viewers a week
AN ATTRACTIVE, DIVERSE, ACTIVE, UPPER MIDDLE CLASS PROFILEwith variation according to broadcasting time and days
TV5 MONDE EAST
More that 90% of the Cable TV market covered.
30 hours + subtitled programs every week about movies, fictions and magazines
A UPPER MIDDLE CLASS, HIGHER CLASS AUDIENCE PROFILE
TV5 MONDE ASIA
Channel broadcast in more than 17 million households in Asia via cable TV and satelite
Audience pool is 2 million + viewers daily
Every subtitled prime-time show in English
Positionning on new distribution modes, especially IPTV.Asia is a privileged continent for new technologies : about one million households have IPTV in 2010, and Asia will be the number one market in terms of digitally equipped households.
TV5 MONDE LATIN AMERICA
8 million + households subscribe to the channel:TV5 MONDE is on evey satelite platform sold in Latin America on more than 300 cable networks.
A GRID ADAPTED TO DIFFERENT BROADCAST TIMES ON THE CONTINENT:3 Prime Time shows in a row make it possible to reach all audiences
ABOUT 50 HOURS A WEEK OF PORTUGUESE AND SPANISH SUBTITLED PROGRAMS
AUDIENCE: BEST-OFF PEOPLE AND LOCAL ELITE
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Haute Cuisine
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Hotel BusinessCHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
« Nec Ultra »
ProductionMarie-Ange HorlavilleChiffre d'Or Production
Executive ProducerMichel Schifres
EditorMarie-Ange Horlaville
AnchorMarie-Ange Horlaville
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Art and Craftmanship
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16
Sports Luxury
CHIFFRE D'OR
Chiffre d’Or Production77bis rue des entrepreneurs – 75015 Paris – Tel : 01 45 77 82 97 – Fax : 01 45 77 82 55
S.A.R.L. au capital de 7 622 euros – RCS PB 409 694 668 – APE 21 A – SIRET 409 694 668 000 16