University Health Services

GROUP

nebula.Kara Endahl, Madison Reineke, Luoman Huang, Lily Flores, Audrey Vivar

Our Goals

1. Decrease UV tanning among our target group2. Promote sunless tanning & confidence

Street Crossing Segments

The Reassured

The “It can’t happen to

me”The Efficient The SafetyThe

Reassured

Research

PCL Fraternity Member Walk Up Interviews

▸ 50% said “it’s about looking good on Instagram pictures”

▸ Majority said they didn’t notice a tan, unless it was orange.

▸ “Sometimes girls tan to impress others & not for themselves”

Sorority Member Personal Interviews

▸ “I feel better, skinnier, and my skin is clearer”

▸ “It is harmful in that there’s a risk of cancer...but it makes people look more attractive & feel more confident.”

▸ Said they like to UV tan for date events, formals, & beach vacations.

Rachel

Health QueenStays fit & eats healthy

Goes to a dermatologist

Aware of risks of UV tanning

Loves...

AboutChi Omega Member

Communications Studies- Senior

UV tans for Date Events & vacations

BelievesBelieves it makes her look thinner & have a better complexion.

Big idea

Keep your confidence.“ ”

1.

Strategy

BRANDED GIVEAWAYS

BRANDED GIVEAWAYS

2.

Strategy

SOCIAL MEDIA

SOCIAL MEDIA

Keep you confidence

3.

Strategy

GUERILLA MARKETING

GUERILLA MARKETING

Measurement

REACH:How many people did we impact? ▸ Giveaways totals ▸ Guerilla

marketing

ENGAGEMENT:How many people interacted with us?▸ Shares▸ Hashtag use

CONVERSION:How many people took action? ▸ Before & after

surveys

Thanks!

any questions?