Ndoa 101 Data To Relationship
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18-Oct-2014 -
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Transcript of Ndoa 101 Data To Relationship
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Data to Relationship
NDOA 101
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Jason: New Models of Engagement
• Bellevue College Foundation– Prospect Research & finding information– Alumni Stories, Event promotions– Future ideas around alumni development
• A Small Change – Fundraising Blog– Value of Building Online Community– Power of Web 2.0
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New Models; New Trends
• New kind of philanthropy– Giving is not just for the rich– Financial value to your electronic network
• New kind of engagement– Online “friends”– Advocates for multiple causes– 1 to 1 engagement in a new way– More control in donor engagement
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Using Social Media & the Internet
• Engaging your donors– Social media pros
• Finding & learning about your donors– Navigating search– Mining social networks for information
• Some practical applications– Prospect Research– List building– Online competitions and awards
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Social Media Pros
Blogging– Number one community development tool– Great hub for social media activity and long-term
conversations (perfect strategic launching point)– Community engagement on their terms
Facebook– Easiest to create and maintain– Lowest user commitment, very widely adopted
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Social Media Pros, Cont’d
Twitter– Most viral way to promote your message– Can see the most rapid growth– Multiple strategies and techniques– Has groupies
LinkedIn– Best Networking resources– Finding new/old connections– Incredible for research
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Search: Taking a Deeper Look
• Boolean and Google– Bedrock of all search– The value of search
• Twitter Search– Why use search with Twitter
• LinkedIn Search– Navigating your network
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Boolean Search & Google
• A Brief Explanation• Navigating Search– donation (“John H.
Doe”|”John and Jane Doe”|”John & Jane Doe”|”Jane & John Doe”) –political
– John site:www.work.com
– 98052– AND or OR
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Twitter Search
• Navigation– Near:– AND OR
• The Relationship– 1 to 1– Lists– Search
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Get Your Data LinkedIn
• Online networking– 3rd Degree Connections
• Wonderful way to find linkage• Fantastic for building lists• Helpful with prospect research• Stay in touch with donors and volunteers as
they change jobs or get a promotion
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LinkedIn Search
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LinkedIn Search
• Network Value– Who your connections
know– How to gain access
• Special Terms– Executive– Industry– Region
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LinkedIn Profiles
• My profile• Mining Info– Pay attention to
individual descriptions– Current employment
and title
• Extended version of the Facebook info tab
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List Building
• Locate unknown community players– Search by industry, number of employees,
location
• Find the right executive and volunteer to follow-up– Helps build an action plan
• LinkedIn has groupies too – better than a cold call
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Fundraising
• Grants & Awards– America’s Giving Challenge– Chase Community Giving
• Partners– Firstgiving, GiveZooks, Razoo, Network for Good,
Jolkona Foundation
• Who to Watch– Epic Change, Charity Water (Twestival),
Beth Kanter , Jolkona Foundation (local)
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A Few Other Applications
• Volunteering & Board Members– Feature Them– Use their stories
• Operational Asks – Tweeting Urgent Needs
• Media Engagement– Press Releases
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Additional Resources
• Search– How to Find Things– Searching for People– Power of Searching
• Prospect Research– Prospecting New & Existing Donors– Prospecting Asking the Right Questions