Ndex- Lean Startup Machine NYC
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Transcript of Ndex- Lean Startup Machine NYC
nDex
subscription aggregator for busy people
Assumptions
● More people would subscribe to news if they felt they could read all that they paid for
● Publishers are failing to attract enough subscribers● Publishers would benefit from a service that aggregates
news from multiple premium sources and tailors content to users' tastes
The Solution
● At a fixed, discounted price, users get personally recommended articles from multiple premium sources in a concise format
○ pulled from social data and reading habits
● Instantly search for news across multiple subscription-based providers
○ Google can't search these articles
Invalidated Assumptions
● information overload is a pain point○ while users are busy and have little time to read news,
they do not actively seek tools to save them time○ users just read what they have time for
● users would be more satisfied reading one article at a time rather than browsing one-hundred
○ people learn from skimming headlines of articles they don't read
○ the multitude of information is helpful○ might be better to test this again with an actual product
in users' hands, not a hypothetical idea
● Recommendation services exist, but many people do not utilize them
● Some users are subscribed through their workplace, and are indifferent towards the cost (and time)
Invalidated Assumptions