ND14 - Jeh Kazimi

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@getbreezie Making internet personal – at scale

Transcript of ND14 - Jeh Kazimi

Page 1: ND14 - Jeh Kazimi

@getbreezie

Making internet personal – at scale

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@getbreezie

or How to respond to…

I have lived without the internet for 70 years,

thank you very much but I don’t need it

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@getbreezie

A bit about Breezie

Phases of an off linerCurious…frustrated…indifferent!

ONS classified her as being online.

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@getbreezie

A bit about Breezie…. 2 years later

One of the 15 most

innovative products in the

senior space –

American Association of

Retired Persons, Life@50+

Chosen as one of the 4

companies to represent

‘Designing for Dignity’

at CES

Being bought by consumers,

training institutions, social

housing, care homes and

assisted living facilities.

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@getbreezie

What is Breezie?

Personalised Tablet

interface

Remote Help

Facility

Service Delivery

Platform

Makes it simple

Makes it relevant

Makes it easy to support

Makes it easy to personalize

Makes it possible to

provide digital services

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@getbreezie

Internet has the

power to

transform older

people’s lives

BUT they find it

complex and

unnecessary

and don’t use it

Our starting point

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@getbreezie

Getting to ‘hard to reach’ often requires a personal approach

Mass communication says…

• Stay connected with family

• Save money online

• Improve well-being

• Stay informed and entertained

Digital Champion says…

• Video call John in Australia

• Save £56 on your utility bills

• Use a blood pressure tracker app

• Watch old episodes of ….

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@getbreezie

Our challenge was

“How to achieve this personalised approach at scale?

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@getbreezie

Skill building and support is not enough…

Skills & Training

Institutional support

Simplification

Service

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@getbreezie

Simplification

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@getbreezie

Simplification

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@getbreezie

Service : getting started can be a challenge

Creating accounts

Registration

Log inSign-in

Confirmation link

Download UpdateSign up

CA

PTC

HA

Email verification

Check permissions

Prove you are not a robot

Inst

all u

pd

ate

Password strength Friends requestsIDs

Settings

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@getbreezie

Service : Breezie does all this for you…

Creating accounts

Registration

Log inSign-in

Confirmation link

Download UpdateSign up

CA

PTC

HA

Email verification

Check permissions

Prove you are not a robot

Inst

all u

pd

ate

Password strength Friends requestsIDs

Settings

Set-up, maintenance and ongoing support

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@getbreezie

passwords

contacts

apps

content

bookmarks

familiarity level

Helping people who can personalise

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@getbreezie

Helping people who can personalise

Solutions instead of features

–relevant contact photos for people

with dementia

Deeper insight into trigger points

–Needlework, Fishing

rod licence, Clay pigeon shooting

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@getbreezie

But we didn’t stop there

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@getbreezie

Late adopters need cutting edge tech to make their life simpler…

I can do less

I want less

I can do more

I want more

Intelligence interface linked to motivations and abilities

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@getbreezie

…but combined with a more traditional approach

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@getbreezie

Is this approach working? Results so far…

User Age

63 - 97

20% ex-iPad owners

20% ex-PC users

60% complete beginners

Average daily use = 4 hours

(8 hours in some cases)

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@getbreezie

Thank you

[email protected]