NCVO Web 2.0 Workshop
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NCVO Web 2.0 Workshop
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Presentation delivered by David Barker at NCVO's Information Management Confererence, November 2008
Transcript of NCVO Web 2.0 Workshop
NCVO Web 2.0 Workshop
You Tube
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGEUpload your own videos at www.youtube.com
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
Media coverage with Community Newswirehttp://www.mediatrust.org/community-newswire
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
Facebook Advertising
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
At minimum wage, the value of Margaret’s volunteering is £6,000 per year
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
What is Web 2.0?
WORKING FOR SOCIAL CHANGE
• Cost for advertisement to be seen is FREE!
• Only pay when someone clicks on the advertising
• For this type of advertisement estimate cost to be 40p per click
• For 100 people to come to the website would cost £40
• If 10% (10 people) contact the charity requesting to volunteer or get involved the cost per person recruited is only £4!
Cost of Advertising
WORKING FOR SOCIAL CHANGE
Action Plan
• 1 – Upload video onto YouTube
• 2 – Embed video into your website
• 3 – Create a Facebook page for your charity and recruit friends and supporters to be friends and fans
• 4 – Create a mycharity.com page for your charity
• 5 – Launch your own advertising campaign on Facebook (check you can cope with increased demand)
Action Plan
WORKING FOR SOCIAL CHANGE
