NCompass Live: Adventures in Facebook: Getting your library on board
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Transcript of NCompass Live: Adventures in Facebook: Getting your library on board
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Adventures in Facebook
Getting your libraryon board
NCompass Live – March 24, 2010
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About the presentation
What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.
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About you
Your library
PublicAcademicCommunity collegeSchoolSpecialInstitutional
Your credentials
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About you, cont’d
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The world of
Social networking websiteFacemash (2003)Thefacebook (2004)Facebook (2004, 2006)
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Friends on Facebook! by Dan Moynihan
Follow the Meat Dept on Twitter! by davidking
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(New Yorker cartoon)
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What’s the goal?
Communicate with patronsAdvertise eventsEngage patronsAttract fans to your websiteCommunicate with studentsCommunicate with parentsSpecial (ongoing) projectAlternative to website
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Group vs. Page
Pro: Can e-mail everyoneCon: E-mail comes from you personallyCon: You post personally
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Page vs. Group
Pro: Post anonymouslyCon: Can’t e-mail everyone
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Page vs. Personal Profile
Pro: More professionalCon: Easier to ignore updatesCon: Can’t e-mail everyone
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First things first
Create a personal account
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Get started
Create a page
http://www.facebook.com/pages/create.php
Create a group
http://www.facebook.com/groups/create.php
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Get started
Off we go to theworld of Facebook!
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Reference
Live chat with “friends”; must be logged on
Non-friends may send you e-mailsWorldCatPlugoo–http://www.plugoo.com/
Meebo–http://www.meebo.com/meebome/
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Discussion
More conducive using Group Discussion tabPage or Group updates: post and ask people to comment
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Photos
Wall settingsTabsAlbums in Pages but not in Groups
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Events
More conducive using Group
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Polls (application)
http://apps.facebook.com/opinionpolls/index.php
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Using a “hook”
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HTML & FBML
Example: http://www.facebook.com/columbuslibrary?v=app_4949752878&ref=tsGet Static FBML:http://www.facebook.com/?ref=logo#!/apps/application.php?id=4949752878&ref=ts
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Drum up some business
Advertise on your websiteE-mail your patronsDisplayFlyers, posters, remindersPress release
http://www.nmn-online.org/?p=138
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Link from your website
Promote with Facebook Badge“Edit Page” – lower right hand columnhttp://www.holdregelibrary.org/http://bookfestival.nebraska.gov/default.htm
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Examples
Pageshttp://www.facebook.com/NebraskaBookFestivalhttp://www.facebook.com/One.Book.One.Lincoln
Groupshttp://www.facebook.com/group.php?gid=281641340948 http://www.facebook.com/group.php?gid=5439079073
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Next steps
Evaluation
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Questions?
Evaluation
CE credits
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Related topics
NCompass Live Archived sessions
Putting Facebook to Work for Your Library – Mar. 25, 2009 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=8983
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Upcoming sessions
r u game? Game Night @ Perkins Library – March 31
http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9510
Introduction to WorldCat – April 7
http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9511