NCET Tech Wed | Juan Lopez, Webinars for Business Growth | July 2016
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Transcript of NCET Tech Wed | Juan Lopez, Webinars for Business Growth | July 2016
@JuanVLopez
WEBINARS FOR BUSINESS GROWTH
LEAD CAPTURE, INDOCTRINATION, & SALES
Digital Marketer
@JuanVLopez
What’s A Webinar?
@JuanVLopez
Quick Poll:Have You Used
Them?Why or Why Not?
@JuanVLopez
Why They’re (So) Great
@JuanVLopez
CHEAPMost softwares cost $25-$250/month
@JuanVLopez
MULTI-USEUnlimited applications
@JuanVLopez
EASYFor you AND your clients/prospects
@JuanVLopez
DATA ANALYSISGather custom data from your registrants
@JuanVLopez
By The Numbers…• More than 60% of marketers use webinars• Average attendance rate is 30% to 40%• Tuesday & Wednesday are best days to host• 30 to 45min+ webinars are preferred• 100% of attendees who stay all the way til the end are qualified leads – ME
Source: Content Marketing Institute
@JuanVLopez
How To Use Them In YOUR Business
@JuanVLopez
Lead Generation• Webinars are popular lead magnet• Build your email list• Indoctrinate a cold audience • Give great content to online crowd
@JuanVLopez
Qualifying Prospects• Mistake: Believing the only way to qualify a prospect is through money• Someone giving you their TIME is almost better• People who are already on your list but haven’t moved to action
@JuanVLopez
Indoctrinate Buyers• Post-sale educational tool• Teach people more about what they purchased• Increases client satisfaction, reduces refunds, engages buyers, builds fans
@JuanVLopez
Educate Internal Staff• Can’t get everyone together for meeting?
Host a webinar!• Easily track attendance and engagement
@JuanVLopez
Deliverable Program• Many programs are delivered in webinar-style• Instead of fulfilling your offer yourself, pre-record it and fulfill it as a webinar• Gives attendees change to digest on demand
@JuanVLopez
Sales!• Most popular (over)use for webinar these days are to make sales• Free registration -> Automated reminders -> Good content -> Sales pitch• Successful? Yes. Overdone. YES.• Key? Shine through with great content
@JuanVLopez
Sales! Case Study• Worked with client to host 5-day online event delivered through webinar• Hosted 12 events in 15 months• Brought in more than 800 paid registrants ($97)• Total revenue of more than $1.5 million• Expenses: Webinar software, employee time
@JuanVLopez
Sales! Case Study
@JuanVLopez
Bonus: Automated Webinars
• Webinar funnels very popular• Automated to re-run based on your registration time• Follow-up email campaigns are automated based on your attendance• Take long time to build out & optimize, but valuable
@JuanVLopez
Automated Webinars – Case Study
• Funnel structure: Quiz -> Webinar reg -> Upsell to small offer -> Sale on webinar• Paid $100,000 per month in Facebook ads• ROI was more than 300% for 12 months• Total revenue of more than $2.5 million• Expenses: Webinar software, employee time
@JuanVLopez
Automated Webinars – Case Study
Basic Funnel Sequence
Case Study Sequence
Lead Magnet
TripwireProfit
Maximizer/Upsell
CoreOffer
Quiz Automated
Webinar
Membership Program
CD Set Upsell
Traffic:Affiliates
or Ads
@JuanVLopez
How To Market Them – Better
@JuanVLopez
Better Marketing• Seminar, NO. Training, Program, Virtual Event YES• Get a refundable deposit – higher attendance• Pre-event homework – commitment• Auto add to registrants’ calendars• Post-webinar segmented follow up
@JuanVLopez
Takeaways:• They’re sooooooo cheap and easy…you can’t afford NOT to use webinars in your business.• Identify: How can I use webinars in my business What makes sense for me & my clients?• Establish a game plan -> Buy a webinar software -> Integrate it into your marketing -> GO!
@JuanVLopez
Want Extra Help?Need digital marketing expertise?
Help with webinars, funnels, email marketing, landing pages, Facebook advertising, copywriting, sales page creation, lead
generation, etc?
$7 To www.paypal.me/juanvlopez = 30-Min Chat!