Share your card at the end. I’ll send you the slides.

SAFFIRE PARTNERS WITH HUNDREDS OF EVENTS, VENUES DESTINATIONS & ASSOCIATIONSWITH A SIMPLE, INTEGRATED WEBSITE AND TICKETING PLATFORM.

and a 99% retention rate.

WE CALL IT THE SAFFIRE MULLET

Really Old DaysFairly Old Days

Now

the

Up toare coming from mobile.

1. Ensure all your content is designed for mobile, not just desktop (sometimes called “responsive design”)• Google now penalizes websites that aren’t mobile-friendly

2. Ensure single-stream content management3. Focus on mobile first (before an app)

What’s so important about

Your online presence affectsof your marketing strategy.

YOUR BRAND

YOUR LAND?

Users spend <10 seconds on a webpage. What would a user see in 10 seconds on your homepage?

Could they find something they wanted to click, or would they leave? Be “digestible.”

CLEAN LAYOUT COMPELLING IMAGERYENTICING INTERACTIVITY

1. Clean

one big story

smaller features

smaller featuressmaller features

THE GOOD

GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

2. Compelling

10% of photos

Were taken in the last 12 months.

• Really awesome online photo editing tool• Can add text to photos• Choose from lots of layout templates• Now Canva for Work

3. Enticing

Get them to do

Your website is like hosting your own party.Make sure it has the BEST info about your event.Make it interactive and fun!

Ecommerce is the “ultimate interactivity”Don’t ask them to get married before your first date!

Video watchers aremore likely to purchase.

Putting your content around the web is like going to parties.Be a good guest! Make it enticing!

• Search-oriented• 2nd largest search engine• Lower organic reach

• Very interactive• World’s largest social network• Higher organic reach (!)

VIDEO IS IMPORTANT FOR BOTH!

Social referrals now outnumber search referrals.And guess which social network is dominating?

FACEBOOKFacebook users account for 79% of all social referrals, accounting for 24% of ALL time users spend on mobile.

As you determine topics, note who the audience is

ANATOMY OF A FACEBOOK POST• It has an “audience”• Human tone• Separated messages (no long paragraphs)• Call to action• Compelling image or video

How many of you

on Facebook?

• Greater reach• Greater targeting• Protection against wasting money• It won’t run if people don’t click

WWW.FACEBOOK.COM/ADVERTISING

This is great for

Take it a step further• People who LOOK LIKE email list or website visitors• People who LOOK LIKE your Facebook fans

181 MILLION 117 MILLION

PEOPLE TRAVELING TO LOCATIONNarrow your audience to people TRAVELING in a location!

• Make them quick and fun• Use a tripod• Get a $20 external microphone• How-to tutorials• Content with testimonials

YOUR BRAND

YOUR LAND?

How many of you

your prospects?

Big Email ListLots OpenedLots Clicked

Engaged

Get started, and keep it going

EMAIL SIGNUP ON ALL PAGES

Good subject line + Sent at right time

Good content & images

one big story

smaller features

smaller featuressmaller features

Text blasts getcompared to 22% for Emails

…in the first 3 minutes!

• Texting signups will be your Crème de la crème • The fastest way to get butts in seats• Appeal to “insiders” – Announce to them first!• Start it now, even if you don’t plan to use it for awhile

• Start with LIVE Periscope video, and repurpose for other• Show & tell• Behind the scenes• Talk directly to your people (invite and/or tweet them)

FOR TWITTER TOPICS, USE TWITONOMY

ON PINTEREST, SHOW WHO YOU ARE

• Photos and 15-second videos. Feeds into YouTube, etc. Use hashtags and location tags• Show the “lifestyle” of your festival through images and captions• Launch a contest for people to upload photos with your hashtag• Have people Share to enter!• Better than Twitter- NO CHARACTER LIMIT• Better than Facebook- NOT AS MANY RESTRICTIONS

• Weather• Vanishing points• Blue (bad on Facebook)• Reflecting water (could be mud puddle – most popular)• “Right Now” in a location

1. Write a blog post or content on your website2. Make the headline the subject of your email 3. Turn into a Facebook post – 150 chars, image, link4. Turn into a Tweet – 100-120 chars, image, link, #5. Reuse on other social media

www.saffirecom/calendar

Start with Facebook PostPost to Instagram

Maybe do a few Pins/weekDo a few Tweets on this theme

When you have video, YouTube!

11 amTWEET Facebook topic2 pmTWEET related Instagram

3 pmTWEET Pinterest boardAfter 6 pmPost to FACEBOOK

After 8 pmPost to INSTAGRAM

maybeANYTIMEPost to YOUTUBE

CONNECT PLATFORMS WITH IFTTT.COMIF you post to Instagram, THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.

OR automatically post to BufferApp, which includes those things.

IF AUTOMATES DIGITAL LIFEEmail or text me when:• Craigslist item goes on sale• The weather report• Allergens or rain predicted

Automatically:• Save cell phone photos on Dropbox• Log how much time you spend at work• Wish people happy birthday on Facebook

Kendra@Saffire.com@teamsaffire