NBTA Europe Social Media Rana Walker
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Transcript of NBTA Europe Social Media Rana Walker
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Rana WalkerAirPlus International - PR/Marketing/Communications
Social Media in Business Travel
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What is social media?
•Social Media Platforms are commonly referred to as Web 2.0
• In the past: (1.0): talking, selling, marketing
•Today: (2.0): listening, sharing, participating
A viral & inter-connected network that:
• Openly removes barriers• Provides an opportunity for meaningful quality interactions
• Occurs virtually and in real-time
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The Social Media Prism
Content
ConversationRelationship
Experience
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Why Social Media in Business Travel?
We can leverage these channels to:
• Network with other Industry colleagues, beyond such events such as today’s NBTA Europe
• Collaborate with Partners and support joint efforts
• Connect with Customers to offer premier customer service, solicit feedback and even for real-time crisis communication
• Prospect for future Customers by sharing knowledge and research
• Inform and communicate with the Media, keep up to date on industry trends and hot topics
• Encourage a healthy working environment by engaging Staff internally
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“Please come and share your experiences & enthusiasm for Social Media – but don’t expect to change the world.”
- Willy SchnyderExecutive Director, Global Marketing AirPlus International
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Internet users utilizing Social Media platforms by country – April 2010
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Mapping the Social Internet– Harvard Business Review July-August 2010
Asia is the Most Social – yet only with small groups of friends/family to blog & game
US, UK & Australia are similar - more platforms, more friends & groups
Only 25% of French use Internet banking, but 87% Dutch
Emerging markets (BRIC) are big users & most likely to experiment
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Facebook reach/usage by country –April 2010
Today, it’s available in 70 different languages & has over 500 million active users - with 70% of them outside the USA
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Facebook- an increasingly hybrid platform for personal & professional users today!
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“People comment to me about my tweets more than any about e-mail I’ve ever sent.”
-Patrick DiemerManaging Director of AirPlus Internationalwww.twitter.com/PWD_AirPlus
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The World Cup 2010 on Twitter!
During the final, tweets from 172 countries and in 27 different languages!
Today, there are approximately 50 million tweets per day – which is an average of 600 tweets per second
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Twitter pages – in local languages becoming more important than ever!
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Linkedin – More than a place to store your CV
Update your status with useful info and comment!
List your website, twitter or blog
Share slides via slideshare
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Linkedin search “Corporate Travel Manager” found 135,740 member profiles
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“Tweetdeck”- a free dashboard-type application for an overview
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Communities & Blogs - share knowledge, find research, gain insights & create an opinion
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YouTube – for the Visual learners!
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What’s next?
• Even further personalization toward your preferences making it all about convenience and trust
• Mobile technology will be the most influential – most users log-in twice a day using smartphones, blackberries, iPhones to do so
• User apps bring more efficiency making it all about the NOW
• Better leveraging of web technology – webinars, skype, teleconferencing
• Only 11% of teenagers e-mail today - they prefer social media platforms and SMSing/texting
• Enhanced security measures, new laws & rules of engagement
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Many Thanks!
Connect with me on Linkedin!www.linkedin.com/in/ranawalker