Filipino Readers

THIS READER

Book Blog - Coffeespoons

Filipino Book Bloggers

Book Bloggers and The Filipino ReaderCon

Online/Offline Book Clubs

Filipino Reading Habits Survey

• Conducted from 13 Feb to 28 Feb 2014• INFORMAL survey• Conducted online, spread through personal

networks• Conducted through PollDaddy (free account,

therefore limited questions and analytics)• Total No. of Complete Respondents = 408

PROFILE OF RESPONDENTS

65%

35%

Female Male

Q1: Sex

Q2: Age

2%30%

43%

18%7%

Below 1818-2425-3435-4445+

Q3: Employment

49%

9%

19%

24%Employed - Full TimeEmployed - Part TimeSelf-em-ployedNot em-ployed

READING HABITS

Q4: Books read in 2013

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0

10

20

30

40

50

60

70

80

1

17

44

72 71

43

26 26

1822

69

Q4: Books Read in 2013 (%)

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0%

4%

11%

18% 17%

11%

6% 6%

4%5%

17%2012 Ave = 5.6

67% read more than 10 books

Q5: Leisure reading books read in 2013

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0%

5%

10%

15%

20%

25%

1%

7%

15%

20%

14%

9%

6% 6%

3%5%

14%

2012 Ave = 5.6

58% read more than 10 books

Q6: Books purchased in 2013

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0%

5%

10%

15%

20%

25%

2%

10%

20% 20%

12% 12%

5% 5%

3%1%

10%

2012 Ave =4.8

69% bought more than 5 books

Q7: Average price per book of books bought in 2013

Less than P50

P51 - P100 P101 -

P150 P151 - P200 P201 -

P250 P251 - P300 P301 -

P350 P351 - P400 P401 -

P500 P500+

0%

2%

4%

6%

8%

10%

12%

14%

16%

5% 6%

9%

15%

11% 11%10%

13%

9%

12%

P276.23 = Ave. Price of book bought in

2013

Survey ComparisonsItem 2012

Readership Survey

(N = 1500)

2014 Informal Survey

(N = 408)

Ave. # of Books Read 21.96 booksAve. # of

NSB/Leisure Reading Books Read

5.6 books (ABC = 8.1)

19.51 books

Ave. # of NSB bought

4.8 books (ABC = 9.2)

15.7 books

Q8: Ebook Readers

83%

17%

YesNo

Q9: Number of ebooks read in 2013(from 83% of total readers)

1-2

3-5

6-10

11-15

16-20

21-25

26-30

31-40

41-50

50+

0% 5% 10% 15% 20% 25% 30%

26%27%

15%7%

5%4%4%

3%1%

7%

Q10: Number of ebooks purchased in 2013(61% of 83% of ebook readers OR 50% of total readers)

Other (0)

1-2

3-5

6-10

11-15

16-20

21-25

26-30

31-40

41-50

50+

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

8%

40%

17%

13%

6%

6%

1%

1%

1%

1%

4%

Questions 4, 9, & 10

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0%

5%

10%

15%

20%

25%

30%

35%

40%

0%

4%

11%

18% 17%

11%

6% 6%4% 5%

17%17%

21%23%

13%

6%4%

3% 3% 2%1%

6%

37%

20%

9%7%

3% 3%1% 1% 0% 0%

2%

Books Read Ebooks Read Ebooks Bought

Questions 9 & 10

Item ValueAve. # of ebooks read per reader

(from 83% of ebook readers)11.89 books

Ave. # of ebooks bought per reader

(from 61% of ebook readers)

8.05 books

Ave. # of ebooks bought per reader

(from 83% of ebook readers)

4.88 books

Survey ComparisonsItem 2012

Readership Survey

(N = 1500)

2014 Informal Survey

(N = 408)

% of readers who read ebooks

7% 83%

Ave. # of ebooks read by ebook

readers

5.2 11.89

Q11: Book genres often read

Q11: Book genres often read

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

2.66

3.19

2.55

2.993.30 3.26

2.623.05

3.47

2.70 2.63 2.702.45

Q12: Read Filipino authors?

88%

12%

YesNo

Q13: Number of books by Filipino authors read in 2013

(83% of total readers)

Other (0)

1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0%

42%

30%

12%8%

3% 2% 1% 0% 1% 2%

Q14: Book club member?

36%

64%

YesNo

Q15: Plan to join a book club?

41%

59%

YesNo

Prospective 62% book club

members

Q16: Book blogger?

18%

82%

YesNo

Q17: Plan to start a book blog?

20%

80%

YesNo

Prospective 35% book bloggers

Q18: Where readers get their book recommendations

Bookstore Browsing

Offline word-of-mouth

Online word-of-mouth

Online book lists

Bestseller lists in stores

Magazines/newspapers

School/teacher recos or reqs

Other

Radio/television

Celebrity recommendations

0% 5% 10% 15% 20% 25%

23%

18%

18%

17%

11%

5%

4%

3%

0%

0%

For more about the survey, go to:http://fantaghiro23.blogspot.com/search/label/

Survey

Advice to Writers from this Reader

• How do I get your books?• Where can I find you online? Can I find

information about your books online? (Blog? Goodreads? Author website? Twitter? Facebook?)

• Are you interesting to talk to?• How often do you come out with stuff?• Do you want to find us?

Where to find Filipino Readers

• Filipino ReaderCon website- http://filipinoreadercon.wordpress.com/

• Filipino ReaderCon FB page - https://www.facebook.com/FilReaderCon

• Filipino ReaderCon Twitter - https://twitter.com/PinoyReaderCon • Filipino Book Bloggers - http://filipinobookbloggers.wordpress.com/ • Flips Flipping Pages -

https://www.facebook.com/groups/21398849645/ • Goodreads - The Filipino Group -

https://www.goodreads.com/group/show/480-the-filipino-group • Pinoy Reads Pinoy Books -

https://www.goodreads.com/group/show/79945-pinoy-reads-pinoy-books

Images from

• https://www.facebook.com/photo.php?fbid=562895833796502&set=a.345938832158871.80570.100002282705381&type=1&theater

• http://lifestyle.inquirer.net/151596/in-love-with-lang-leav

• http://www.mb.com.ph/albom-with-fans/